the rise of the mobile mum - home | netmums advertising · 2018-11-06 · snapchat most likelyto be...
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THE RISE OF THE
MOBILE MUM
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Ground breaking research
Smartphones and digital media have fundamentally changed how mums parent Virtual communities now contribute to the raising of every child
It takes a village to raise a child
Source: Netmums in Focus April 2016. 2000 respondents
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The Rise of the Digital Village
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Rising trust
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APPEALING TO A
MOBILE MUM
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The Villagers
Within each virtual community we have identified 4 different types of mum
By identifying the typologies, brands can target mums in the way that will achieve the best response
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“Social media plays an important role in connecting me to friends and family”
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“My precious memories are all on my phone”
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“My phone organizes my life”
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“My phone is critical to enable me to juggle work and family”