T h e R e v o l u t i o n i s h e r e

Swimming is a highly popular spectator sport across the world. With an estimated global fan base of 300m (millennial, tech savvy, high income, gender equal), 30m people practice swimming regularly only in the US and ranks as one of the most watched events during the Olympics (43m Americans watched the Men’s butterfly final in Rio).

Despite global popularity, professional swimming is not commercially successful due to limited mainstream media exposure. This is driven by irregularity of competitions (Olympics is once every four years), the inconsistency in competition schedule - less than half of elite swimmers attend world champs -and these events are not TV-friendly. There is an underserved global demand for regular high-quality swimming competitions which poses a great business opportunity with an estimated $1B market potential.

To tap that market potential, ISL has created a new category in professional swimming: a professional global league created around international club competitions running annually September through May in a spectacular media friendly format supported through sustained fan engagement outside competitive season across various digital services.

Executive Summary

Sport is a facet of universal

human culture with life-enhancing

qualities which, in turn, has the

power to change society.

We call it:

Philosophy

EqualityFair play – Fair pay

Competition in the spirit of fair play

brings out the best in mankind,

allowing human beings to demonstrate

their talent, ethics, good

sportsmanship across all political

boundaries.

TeamRepresentation

The athlete is the pinnacle of sport, welook at the athletes as our partners. Sportgreatly contributes to the health andwellbeing of society, and society in returnshould reward the athlete in proportion tothe hard work, effort and level ofperformance that he or she puts in. Promise

Vision

Swimming is a low-impact sporting activity with a huge transformational potential for society. It can be safely used to promote public health and healthy lifestyles and as a result it can increase the rates of engagement.

Mission

We are creating new, ground-breaking projects. New in both form and content, which

will explore the full potential of competitive swimming and secure sustainable

commercial growth in the sport. Swimming is ideally positioned to capitalize on its

merits and start ranking among the top sports in the world, such as American

football, boxing, basketball, baseball, soccer, cricket, rugby, etc., financial success

will follow.

ISL invites like-minded businesses, disruptive and challenger brands, global corporations and start-ups across sectors to partner in building a new category in global premium sports.

See yourself here…

GlobalDestinations

Where next?

The ISL chooses to partner with the world’s most exciting cities as, together, we host a weekend of magic.

comes home!

TalentLocalised activation

Elite stars, ISL ambassadors arrive at

host cities days in advance of

competition.

Plenty of time for interviews, clinics,

filmed content, side-bar events and

personal appearances available in

context to the ISL event.

Play: Naples ‘City view’

IconicVenuesISL partners with global, Olympic level

facilities and arena with proven

audience infrastructure.

ISL will also undertake to construct a

competition standard pool on site –

transporting another level of elite

sport entertainment to mass

audiences in exciting locations.

Format

Elite StarsH i g h p r o f i l e t a l e n t

ISL’s 2019 season features 6 matches running October-November with a Grand Final in Las Vegas inDecember. 8 teams (4 US and 4 EU) with Elite athletes :

Federica Pellegrini, Adam Peaty, Katinka Hosszu, Nathan Adrian, Katie Ledecky, Ryan Murphy,Minna Atherton, Chad Le Clos, Cate Campbell, Florent Manaudou, Sarah Sjöström and CaelebDressel. Current and former elite swimmers are our partners (minority owners, managers) in most ofthe clubs. We have eight Olympic Champions and World Record holders as ISL ambassadors.

• CALI CONDORS (USA)

• DC TRIDENT (USA)

• AQUA CENTURIONS (Italy)

• ENERGY STANDARD (Fr)

• LA CURRENT (USA)

• NY BREAKERS (USA)

• IRON (Hun)

• LONDON ROAR (GB)

Group A

Group B

8 CLUBS in SEASON 1

1. Team competition, not individual

• 10 clubs (5 North America US and 5 International) representing key regions

• 80% of current Olympic Champions & WR holders compete in ISL;

• Team format means stars to compete in multiple races with 25-30% more media exposure;

• Team =12 men/12 women with equal contribution to results;

• Individual club identities provide a broader reach, grow the fan base & standalone global brands.

2. Visibility: top quality swimming on TV, 9 months a year,

• ISL calendar runs September through May;• 27 matches per season: 25 regular matches, 1

playoffs, one final• Competition calendar has 50% in USA remainder in

Europe, Asia, Australia, MENA.

3. Format: high-energy show featuring elite swimmers

• Fast-paced short distances 50m-400m• Teams compete for points, with double and triple

points races on relays and skins• Men and women race together• Less predictability: strategy is crucial. Coach’s role

similar to baseball/basketball• Show elements: integrating live music & AR graphics.

4. Commercial

• ISL translates NBA model to the world of pro-swimming.

• 300 best swimmers in 10 clubs; 50/50% revenue sharing, annual competitions in regions with most valuable TV/media rights;

• Monetized event and Live TV + global linear and digital distribution and extensive social media story-telling.

Swimming - among the most watched sports

Rank Show Network Airdate Total viewers, mln

1 Super Bowl 50 CBS Feb. 7 111,902 Super Bowl 50 postgame CBS Feb. 7 70,003 NFC Championship FOX Jan. 24 45,744 World Series Game 7 FOX Nov. 2 40,055 Academy Awards ABC Feb. 28 34,436 NFL Divisional Playoff NBC Jan. 16 33,737 Summer Olympics NBC Aug. 9 33,448 NFL Wild-Card Game CBS Jan. 9 31,239 Summer Olympics NBC Aug. 11 31,2210 NBA Finals Game 7 ABC June 19 31,0211 Summer Olympics NBC Aug. 7 29,7812 Summer Olympics NBC Aug. 8 28,8613 NBA Trophy Presentation ABC June 19 27,7714 Summer Olympics NBC Aug. 14 26,7515 Sunday Night Football NBC Dec. 11 26,5016 Summer Olympics Opening Ceremony NBC Aug. 5 26,49

7. Prime time event: 9pm: Swimming - Men's 100m freestyle semifinals, 200m butterfly final, 200m breaststroke semifinals and 4x200m freestyle relay final, Women's 200m freestyle final, 200m butterfly semifinals and 200m individual medley final

9. Prime time event: 9pm: Swimming - Men's 50-meter freestyle semifinals, 200-meter backstroke final, 200-meter IM final and 100-meter butterfly semifinals, Women's 200-meter breaststroke final, 200-meter backstroke semifinals and 100-meter freestyle final

11. Prime time event: 9pm: Swimming - Women’s 100m butterfly final, 100m breaststroke semis and 400m freestyle final. Men’s 200m freestyle semis, 100m breaststroke semis and final, and 4x100m freestyle relay final

12. Prime time event: 8pm - 12am- Men's Diving - Platform Synchronized Gold Medal Final- Men's Gymnastics - Team Gold Medal Finals- Swimming: Women's 200m Freestyle - Semifinals, Men's 200m Freestyle -Gold Medal Final, Women's 100m Backstroke - Gold Medal Final, Men's 100m Backstroke - Gold Medal Final, Women's 100m Breaststroke - Gold Medal Final, Men's 200m Butterfly - Semifinals, Women's 200m Individual Medley -Semifinals

14. Prime time event:- 7.20pm: Track and field - Men's high jump qualifying, 100-meter semifinal and final and 400 final, Women's 400 semifinal- 10pm: Women's beach volleyball - Quarterfinal matches

The most-watched TV events of 2016 in USA Event breakdown

The

Revolution

is

& Streamed & Shared

Televised

Expected reach - 40 million linear and digital fans - Live in 60 countries

EU/MENA

AUS./ASIA

N.AMERICA

LIVE NEAR LIVE/HIGHLIGHTS STORIES/HIGHLIGHTS

S.AMERICA

Season 1 Distribution

Eurosport 5m

Free-to-air EU 1m3%

7 (Aus) 3m8%

US OTT 5m13%

Digital/Social 5m13%

News/reports 3m8%

CBC (Canada) 3m8%

South America 4m11%

Africa 3m8%

MENA 500K1%

ESPN+ (US) 500K1%

Misc 5m

Eurosport 5mFree-to-air EU 1m7 (Aus) 3m US OTT 5mDigital/Social 5mNews/reports 3mCBC (Canada) 3mSouth America 4mAfrica 3mMENA 500KESPN+ (US) 500K Misc 5m

40 million global audience

Av. Eurosport audience 300K per event2 ISL events X 7 meetings = 4.2m + Eurosport Player +

highlights = 5m for season 1

Av. audience by channels

ISL enhanced competition format in line with Olympic swimming program

TEAM-BASED COMPETITION

Swimmers compete forteam points

Only fast-paced short distances 50m-400m

Cutting edge production, live show, and fan engagement

REGULARSEASON

Annual calendar will run Sept. through May

1. Regular Season2. Semi-Finals3. Finals

WORLD'S BESTATHLETES

80% of all current Olympic Champions and World Record holders will

compete in ISL

Team format allows stars to race multiple times and be on screen 25-

30% of time

GENDER EQUALITY

12 men & 12 womenin each team

Men and women make equal

contribution to team’s success

Men and women receive equal prize money and media

attention

FINANCIAL INCENTIVE

Appearance money for clubs

Individual prize money

Club prize money

100% DOPING FREE

Athletes with a disqualification for

breaking anti-doping rules cannot

compete in ISL events

TOPPARTICIPATING

ATHLETESincluding

KATIE LEDECKY (USA)

MINNA ATHERTON (AUS) KATINKA HOSSZU (HUN)

FEDERICA PELLEGRINI (ITA) CATE CAMPBELL (AUS) SARAH SJÖSTRÖM

(SWE) MIREIA BELMONTE (ESP) ADAM PEATY (GB) NATHAN ADRIAN (USA)

RYAN MURPHY (USA) CHAD LE CLOS (SA) KYLE CHALMERS (AUS)

CAELEB DRESSEL (USA) FLORENT MANAUDOU (FRA)

125WORLD GOLD

MEDALS

29OLYMPIC GOLD

MEDALS

GROUP A: MATCH 1

GROUP A: MATCH 2

GROUP B: MATCH 1

GROUP B: MATCH 2 USA DERBY EURO DERBY FINAL

4-5 October 12-13 October 18-19 October 26-27 October 15-16 November 23-24 November 20-21 December

Indianapolis, USA Naples, Italy Dallas, USA Budapest, Hungary Washington DC,

USA London, UK Las Vegas, USA

Cali Condors Energy Standard LA Current Iron DC Trident London RoarTop 2 US

DC Trident Aqua Centurions NY Breakers London Roar Cali Condors Energy Standard

Aqua Centurions DC Trident Iron NY Breakers LA Current Aqua CenturionsTop 2 EU

Energy Standard Cali Condors London Roar LA Current NY Breakers Iron

ISL CALENDAR 2019

Match schedule

24

1 0 0 F L Y W1 0 0 F L Y M

5 0 B A C K W5 0 B A C K M4 0 0 I M W

4 0 0 I M M4 X 1 0 0 F R E E W

D A Y 1

5 0 F R E E M5 0 F R E E W

2 0 0 B A C K M2 0 0 B A C K W4 X 1 0 0 M E D L E Y M

2 0 0 F R E E W2 0 0 F R E E M

1 0 0 B R E A S T W1 0 0 B R E A S T M4 X 1 0 0 F R E E M

1 0 0 F R E E W1 0 0 F R E E M2 0 0 B R E A S T W2 0 0 B R E A S T M4 0 0 F R E E W4 0 0 F R E E M4 X 1 0 0 M E D L E Y W

5 0 F L Y M5 0 F L Y W2 0 0 I M M2 0 0 I M W1 0 0 B A C K M1 0 0 B A C K W4 X 1 0 0 F R E E M I X E D

5 0 B R E A S T W5 0 B R E A S T M2 0 0 F L Y W2 0 0 F L Y M5 0 F R E E S K I N S W5 0 F R E E S K I N S M( 4 X 5 0 M I X E D M E D L E Y A S T I E B R E A K E R )

B R E A K1

B R E A K2

L I N E - U P B E F O R E S T A R T

L I N E - U P D U R I N G B R E A K 1

L I N E - U P D U R I N G B R E A K 2

L I N E - U P B E F O R E S T A R T

L I N E - U P D U R I N G B R E A K 1

L I N E -U P D U R I NG B R E A K 2120 minutes of live competition per

match

B R E A K1

B R E A K2

D A Y 2

‘Eachevent isa final.’Konstantin Gregorishin – Founder of ISL

GrandFinalMandalay Bay, Las Vegas

20th- 21st December 2019

2 Best USTeams2 Best Euro Teams

Revolutionary Production Format

Strong sports brand recognition

Creative

Ground-breaking live production, never-before-seen in an elite swimming competition anywhere in the world.

Exciting

Entertaining

Putting athletes at the centreof the story. Pulling fans closer to their heroes than ever before.

Personal

Engaging, entertaining content which will capture the hearts and imagination of fans all over the world. Content throughout the year.

On-site production features 25 new angles on Swimming to provide high production values to ISL live story-telling

Cutting-edge tech-spec through a combination of underwater, aerial and high-speed tracking systems, as well as cinematic camera systems like steadi-cam, plus feature cameras on poles, on starting blocks, in the team boxes and around the poolside to ensure that every move and moment is captured to the very highest standard. Live action output is supplemented by multiple camera teams behind-the-scenes.

The production suite is further enhanced by AR graphics, produced on site.

‘Live & Direct!’

Poolside Scratch-DJ mixing

original event soundtrack

Live music

Ambient reactive venue lighting

LED hi-res screens

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euismod. Cum sociis natoque penatibus et

magnis dis parturient montes.

Smart Ideas

AR GraphicsMatch graphics architecturally integrated

seamlessly with arena space, updated

in real time with live show

www.ISL.global

CONTACT

Paul HarperSenior Commercial Operations

DirectorISL

+447341 478 277paul.harper@isl.global

Hubert MontcoudiolHead of Commercial Operations

ISL +33 60733 0796

hubert.montcoudiol@isl.global