the rethink your drink team
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Rethink Your Drink Basic Orientation November 5, 2013 Jackie Richardson Suzanne Morikawa Tara Vang. The Rethink Your Drink Team. Jackie Richardson Campaign Lead Suzanne Morikawa Marketing Specialist Tara Vang Marketing Specialist. Poll. - PowerPoint PPT PresentationTRANSCRIPT
Rethink Your Drink Basic OrientationNovember 5, 2013
Jackie RichardsonSuzanne MorikawaTara Vang
The Rethink Your Drink Team
• Jackie RichardsonCampaign Lead
• Suzanne MorikawaMarketing Specialist
• Tara VangMarketing Specialist
Poll
What is your level of experience working on the Rethink Your Drink Campaign?
__ Novice (0-1yr)__ Intermediate (>1yr and <3 yrs)__ Advanced (>3yrs)
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A
Network for a Healthy California – Program Approvals
• USDA– SNAP-Ed Guidance– Dietary Guidelines for Americans
• MyPlate
• California Department of Social Services (CDSS)
• California Department of Public Health (CDPH)
SNAP-Ed Guidance FFY 14
• SNAP-Ed Messaging:– Must be based on most recent Dietary
Guidelines for Americans & MyPlate
(pgs. 5-6)• SNAP-Ed Behavioral Outcomes:
– Switch to fat-free or low-fat milk products (pg. 6)
SNAP-Ed Guidance FFY 14
• Approaches:Examples of potential SNAP-Ed Activities: “…recommending limitations on…food components to reduce such…foods with added sugar like sugar-sweetened beverages.” (pg. 8-9)
• SNAP-Ed Guiding Principles:“The likelihood of nutrition education…interventions successfully changing behaviors is increased when consistent and repeated messages are delivered through multiple channels.” (pg. 16)
2010 Dietary Guidelines for Americans
• Chapter 2: Balancing Calories to Balance Weight– Reduce intake of sugar-sweetened beverages
– Sugar-sweetened beverages provide excess calories and few essential nutrients and should only be consumed when nutrient needs have been met and without exceeding daily calorie limit
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
2010 Dietary Guidelines for Americans
• Chapter 3: Foods & Food Components to ReduceA major source of added sugar in American diets is from soda, energy drinks and sports drinks (pg. 28 & 29)
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
2010 Dietary Guidelines for Americans
• Chapter 4: Food and Nutrients to Increase“Deciphering the juice in juice…sweetened juice products with minimal juice content, such as juice drinks, are considered sugar-sweetened beverages rather than fruit juice.”
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
MyPlate
Make Half Your
Plate Fruits &
Vegetables
USDA MyPlate
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign
Overview• Key Messages• Display Guidelines• Approved Resources • Q&A
Rethink Your Drink Campaign
• Provides nutrition education and skills, such as label reading, to help people make healthy beverage choices.
• Encourages a shift towards healthier beverage choices:
– Water– Fat free or lowfat 1% milk– and 100% juice in limited amounts
Rethink Your Drink Branding
Italicize the campaign name Do not capitalize “t” in “Rethink”
Please see the Branding Guidelines
in the Champions for Change
Communications Resource Library
www.cachampionsforchange.cdph.ca.gov/Library/
Local Health Department Grant Agreements
Goal: (SNAP-Ed) participants and those eligible …. are educated and
receive support to consume healthy foods and beverages, reduce consumption of less healthy foods and beverages and to increase physical activity….
Local Health Department Grant Agreements
Objective 2:
Consumption and Access to Healthy
Beverages and Reduced Consumption of
Unhealthy Beverages
Local Health Department Deliverables/Outcomes Measures
Deliverable 2: Compile data for and report quarterly on educational activities, completing all relevant components on the Activity Tracking Form (ATF):
A) The number, SNAP status, age, gender, race/ ethnicity of SNAP-Ed eligible individuals receiving what type of evidence-based direct nutrition education and in what setting. (Note: When this information is not available, report as indirect education contacts as in B) or C) below.)
B) The number of evidence-based nutrition education and health promotion messages to address SNAP-Ed goals, at least half of which are “Half Your Plate: Fruits and Vegetables” and “Rethink Your Drink”.
C)Community public relations events and community messages promoting healthy foods and beverages and physical activity in SNAP-eligible census tracts and venues.
Cross Cutting Objective Opportunities
• RYD deliverables align easily with the
following community settings and nutrition
education activities:– Adult education– School/Afterschool– Retail– Worksite
Poll
What county health programs and agencies are you currently working with? Check all that apply.
Within the LHD Outside of the LHD
WIC First 5
Black Infant Health Food Bank/Food Pantry
Teen Pregnancy Preschools (CACFP )
Medical/Dental Clinic Welfare Offices (DSS)
Tobacco Control CalWorks
Gang Violence Prevention Faith-Based Organizations
Other Other
Nutrition Education Examples
• Host special events– Healthy Back to School– Rethink Your Drink Family Day– Potter the Otter or Go for H2O! coloring contest– Water recipes & tasting events
• Displays– Amounts of sugar in sugary drinks– Minutes of activity to burn calories in sugary drinks
Rethink Your Drink Campaign Guidance
Allowable Purchases:
– OK to buy 3 gallon refillable water bottles
– OK to fill with tap water• Nominal costs to fill at water refill stations is acceptable,
but must submit a receipt
– OK to purchase water dispensers for taste
testing ; <$100 = small kitchenware items
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A
Key Messages
• Drink water instead of sugary drinks
• Make the switch to fat-free or lowfat (1%) milk.
• Select 100% fruit juice, in limited amounts (children 4-6 oz./day, adults up to 8 oz./day).
The 2010 Dietary Guidelines for Americans
Message Guidance
Do not say:• “Don’t Drink”• “Eliminate”
No comparative messaging:• “Water is better than [SSB]”
No anti-beverage messaging:• “[SSB] is bad.”• “[SSB] is unhealthy.”
Use positive messages:
“Water is good for your health.”
“Milk gives your body nutrients.”
Acceptable Messages
• If you choose to drink sugary drinks, consider:– cutting back– choosing a smaller portion or container size– drinking less often.
• Drinks sweetened with added sugars have extra calories and often provide few or no nutrients or fiber to support a healthful diet.
• Drinking too many sugary drinks can increase the chances of experiencing some health problems, such as weight gain, obesity, tooth decay, diabetes, and heart disease.
Rethink Your Drink Campaign Guidance
• Use non-branded containers and images
• Cite all statements, facts, figures
• Provide complete dietary information in addition to healthy beverage education
• Obtain approval for materials
** USDA must approve all consumer materials**
Rethink Your Drink Campaign Guidance
At this time:– No YouTube videos– No Social Media– No Media
All media for Rethink Your Drink must be approved by the California State Office of Public Affairs and the USDA’s Western Regional Office.
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A
RYD Display Materials
• Vinyl Banners
• Tablecloths
• Pull-up Banners
• Tent Panel
Display & RYD Education Guidance
• NO Disparaging text or photos
• NO Brands
• NO Corporate sponsorships
• NO Healthy vs. Unhealthy
• NO Lobbying
Rethink Your Drink Stand-Alone Displays
• Know Your Audience• Tell a Story• Attract Attention• Engage the Crowd• Offer a Next Step
Rethink Your Drink Displays
Practice – take your display for a test run.
Ask colleagues:
1. What are your first impressions?
2. What is the primary message of the display?
3. Notice movement and flow of visitors through the display booth.1. Check traffic flow2. What attracts their attention
first?
Rethink Your Drink Displays
Rethink Your Drink Fairs & Festival Interventions
• Booth Design– Use only approved materials
• Traffic Flow• Audience
– Age appropriate materials and activities– Language – Interaction / cues
• NEXT STEP
Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A
Nutrition Education Materials
Use State Network Rethink Your Drink branded materials…
All others require USDA’s Western Region Office approval.
RYD Campaign Materials
Champions for Change Resource Library• Branding Guidelines• Logos• Templates
– Signage
– Flyers
– PowerPoint
Facts & Figures
Use the Facts & Figures to keep all Rethink Your Drink messages in one voice and to ensure citation of approved sources.
Serving Up MyPlate: A Yummy Curriculum
Decisions, Decisions!!
The Science of Sometimes Foods
Sometimes Foods & Switcharoos
http://teamnutrition.usda.gov/myplate.html
RYD Lesson – Choosing Healthy Beverages
Objectives By the end of this lesson, participants will be able to:
1. Describe how healthy beverages fit into the MyPlate dietary recommendations;
2. Understand the link between sugary drinks, obesity, and type 2 diabetes;
3. Identify types of sugary drinks in their diets;
4. Calculate the amount of sugar in beverages they commonly drink;
5. Identify drinks with less or no added sugar.
(60 Minutes)
Drink Label Cards
Uses:• Label reading• Ingredients lists• Displays
Early Childhood Education
Potter the Otter• Poster• Activity Sheets• Tip Sheets• Stickers
www.potterdrinkswater.com
Early Childhood Education
Potter Picnic Book is approved for Network use.
Please note: This is the only Potter the Otter book approved for Network use.
www.scholastic.com/first5/
Nutrition Education Resources for Elementary-aged Children
The Go for H2O! Kit includes • Teacher/CYO overview • Promotional flyer• Certificates and other
supporting materials
Contact:
Susan Vitulli, PowerPlay! Campaign 916-449-5318 [email protected].
Nutrition Education Resources for Elementary-aged Children
Poll
Besides Spanish, what other languages would support SNAP-ed nutrition education for the population in your area?• Chinese• Vietnamese• Hmong• Other (please specify language in a chat message)
If you can help with the translation process for any of these languages, please send us a chat message.
Rethink Your Drink CampaignNetwork Web Page
http://www.cdph.ca.gov/programs/Pages/RethinkYourDrink.aspx
• Resources
• Summary Guidance
• Orientation Presentation
Rethink Your Drink CampaignResources Web Page
• List of Approved RYD Resources
• PDFs for download
Resources Available
• State RYD Team – General Technical Assistance
– Fact Checking / Materials Review
– State Resources
• Research & Evaluation – Assisting with Data
– Special Evaluation Projects
– Impact/Outcome Activities
• Project Officer– Approvals
– Reporting Direction
– Linkage with Other Projects
• Brown Miller Communications
– Public Relations Technical Assistance
– Empowering Community Voices Training
Come Visit Us
CDPH Project Directors MeetingNovember 21 and 22 in Sacramento Rethink Your Drink Booth
– Sample Display & Ideas– Nutrition Education Material Samples– US! (Jackie, Suzanne and Tara)
This material was produced by the California Department of Public Health’s
Network for a Healthy California with funding from USDA SNAP, known in
California as CalFresh (formerly Food Stamps). These institutions are equal
opportunity providers and employers. CalFresh provides assistance to low-
income households and can help buy nutritious foods for better health. For
CalFresh information,
call 1-877-847-3663. For important nutrition information,
visit www.cachampionsforchange.net.
Thank You
Jackie [email protected]
(916) 449-5398
Tara [email protected]
(916) 324-1173
Suzanne [email protected]
(916) 449-5420
Questions
Also:• Don’t forget to download attachments!• Links to this presentation and recording will be
posted on the Rethink Your Drink Resources page.
cdph.ca.gov/programs/cpns/Pages/RethinkYourDrink-Resources.aspx