the responsibilities of the broker formation : offers of service are selected, registered and...
TRANSCRIPT
The responsibilities of the broker
Formation: Offers of service are selected, registered and organised.
BrokerCustomer Supplier
Rendezvous: Provider publication and client search, selection and application. Closure: Transaction relationships.
Recourse: Evaluation and Post-transaction responsibilities.
Publicity &Dissemination
TransactionManagement
PostTransaction
Management
Suppliers
Requirement Owner
Committing
Evaluating
Searching & decision making
Customer Broker
Requirement Owner
Searching & decision making
demand
Prospectus and advertisement
needs
specifications
market offer
offer
Register of offers
classification
The pre-rendezvous instruments
Publicity & dissemination
Transaction management
Suppliers
An instrumental view, such as this, may be interpreted in a number of different ways according to the order in which the individual instruments are taken to be generated.
Suppliers
Requirement Owner
Searching & decision making
previous demand
Prospectus and advertisement
market offer
classification
Introducing new offers: Incremental development
Publicity & dissemination
Transaction management
In incremental product or service evolution, suppliers interpret previous demand in order to formulate new market offers. These must be registered, classified and advertised within the catalogue environment before any transactions can take place.
Register of offers
Requirement Owner
Searching & decision making
Prospectus and advertisement
needs
market offer
interesting offers
classification
Publicity & dissemination
Transaction management
In innovation led development, suppliers offer new and possibly unfamiliar products or services; interpretation by potential customers, stimulates a latent need and demand. Such developments may require the definition of new categories and classifications.
Introducing new offers: Technology push Suppliers
Register of offers
Requirement Owner
Searching & decision making
new demand
Prospectus and advertisement
needs
specifications
market offer
classification
Publicity & dissemination
Transaction management
In market led product development, customers may generate a demand for new products or services which are not yet available. Suppliers respond with new offers.
Introducing new offers: Market pull Suppliers
Register of offers
Requirement Owner
Searching & decision making
demand
Prospectus and advertisement
needs
specifications
market offer
offer
Register of offers
classification
The pre-rendezvous instruments
Publicity & dissemination
Transaction management
Suppliers
An instrumental view, such as this, may be interpreted in a number of different ways according to the order in which the individual instruments are taken to be generated.
Requirement Owner
Searching & decision making
demand
Prospectusand
advertisement
needs
specifications
market offer
offer
Register of offers
classification
Publicity & dissemination
Transaction management
Suppliers
EvaluationPostransaction management
Customer Broker