the real deal (1)
TRANSCRIPT
Building Democracy
The importance of non-partisan registration in 2012
Thursday, September 8, 2011
-Ari Berman, Rolling Stone Magazine
Thursday, September 8, 2011
"I don't want everybody to vote," the influential
conservative activist Paul Weyrich told a gathering of
evangelical leaders in 1980. "As a matter of fact, our
leverage in the elections quite candidly goes up as the
voting populace goes down."
-Ari Berman, Rolling Stone Magazine
Thursday, September 8, 2011
"I don't want everybody to vote," the influential
conservative activist Paul Weyrich told a gathering of
evangelical leaders in 1980. "As a matter of fact, our
leverage in the elections quite candidly goes up as the
voting populace goes down."
Its the struggle we’ve been in for 200 years
-Ari Berman, Rolling Stone Magazine
Thursday, September 8, 2011
It begins with the right to vote
Thursday, September 8, 2011
A right that many before us have dedicated their lives to securing
Thursday, September 8, 2011
A right that many before us have dedicated their lives to securing
Thursday, September 8, 2011
Thursday, September 8, 2011
We make progress when we
Thursday, September 8, 2011
We make progress when we
stand
Thursday, September 8, 2011
We make progress when we
stand
and fight.
Thursday, September 8, 2011
Thursday, September 8, 2011
Its time to support the fight.
Thursday, September 8, 2011
Because every citizen deserves the right to vote.
IVOTED
Thursday, September 8, 2011
Because every citizen deserves the right to vote.
IVOTED
Thursday, September 8, 2011
Thursday, September 8, 2011
Today
Thursday, September 8, 2011
Todaynot everyone
Thursday, September 8, 2011
has the same
Todaynot everyone
VoiceThursday, September 8, 2011
At the great equalizer--the ballot box...
Thursday, September 8, 2011
80%
60%
40%
20%
0%Rest of Population
African American
Unmarried Women
Youth American Indian
Asian/PacificIslander
Hispanic
Not everyone is equally representedVoter Registration Rates
Thursday, September 8, 2011
80%
60%
40%
20%
0%Rest of Population
African American
Unmarried Women
Youth American Indian
Asian/PacificIslander
Hispanic
Not everyone is equally representedVoter Registration Rates
Thursday, September 8, 2011
Thursday, September 8, 2011
What would it take to achieve
registration equality?
Thursday, September 8, 2011
What would it take to achieve
registration equality?
7.4 million registrations
Thursday, September 8, 2011
Its not enough to engage only those who are already registered. I
VOTED
Thursday, September 8, 2011
Its not enough to engage only those who are already registered. I
VOTED
Thursday, September 8, 2011
Are the futureThose who are not yet registered
Thursday, September 8, 2011
Will also shape the future
Thursday, September 8, 2011
Thursday, September 8, 2011
Registered
Didn’t voteIn 2008, for every 1 of these voters who were registered but didn’t vote...
Thursday, September 8, 2011
RegisteredNOT
There were 4more who werenever registered
Thursday, September 8, 2011
This struggle for registration equality has become more urgent than ever before
because...
Thursday, September 8, 2011
Our country is changing
Thursday, September 8, 2011
2018
Our country is changing
Thursday, September 8, 2011
By 2018, people of color and unmarried women will be a majority of the citizen voting age population
2018
Our country is changing
Thursday, September 8, 2011
This is the Emerging Majority
Thursday, September 8, 2011
This is the Emerging Majority
Thursday, September 8, 2011
Thursday, September 8, 2011
And they could dramatically shi! the landscape of American politics
Thursday, September 8, 2011
But only if they are registered to vote.
IVOTED
Thursday, September 8, 2011
But only if they are registered to vote.
IVOTED
Thursday, September 8, 2011
We’ve come a long way
Thursday, September 8, 2011
TO CLOSING THE REGISTRATION GAP
Thursday, September 8, 2011
TO CLOSING THE REGISTRATION GAP
0
10
20
30
40
African Americans Latinos Asian Americans Youth Unmarried Women
Milli
ons
2004
Registrants
Thursday, September 8, 2011
TO CLOSING THE REGISTRATION GAP
0
10
20
30
40
African Americans Latinos Asian Americans Youth Unmarried Women
Milli
ons
2004
Registrants
Thursday, September 8, 2011
TO CLOSING THE REGISTRATION GAP
0
10
20
30
40
African Americans Latinos Asian Americans Youth Unmarried Women
Milli
ons
2008
Registrants
Thursday, September 8, 2011
TO CLOSING THE REGISTRATION GAP
0
10
20
30
40
African Americans Latinos Asian Americans Youth Unmarried Women
Milli
ons
2008
Registrants
Thursday, September 8, 2011
In 2012, we can significantly narrow the gap that remains:
Thursday, September 8, 2011
80%
60%
40%
20%
0%Rest of Population
African American
Unmarried Women
Youth American Indian
Asian/PacificIslander
Hispanic
Voter Registration Rates
Thursday, September 8, 2011
If the Emerging Majority were registered at the same rate as the rest of the population, the
electorate would grow by 7.4 million new voters.
Thursday, September 8, 2011
And achieve the most representative democracy in our country’s history.
Thursday, September 8, 2011
We know the journey won’t be easy
Thursday, September 8, 2011
The Emerging Majority is already changing our future as a country
Thursday, September 8, 2011
Change makes some people nervous
Thursday, September 8, 2011
That’s why on the heels of our greatestregistration success in 2008...
Thursday, September 8, 2011
...our country is facing the greatest assault on voting rights in 50 years.
Thursday, September 8, 2011
This is where the Emerging Majority lives:
Thursday, September 8, 2011
X
XX
XX X X
X
XX
X
X
XXX
XX X X
XXX XX
XX X
XXXXXX
XX
XX
They’ve introduced laws requiring photo ID, costing American tax payers money to exercise their basic rights.
Thursday, September 8, 2011
X
XX
XX X X
X
XX
X
X
XXX
XX X X
XXX XX
XX X
XXXXXX
XX
XX
X
X
X
XX
X
X
X
X
They’ve passed laws making it harder to conduct voter registration drives
Thursday, September 8, 2011
X
XX
XX X X
X
XX
X
X
XXX
XX X X
XXX XX
XX X
XXXXXX
XX
XX
X
X
X
XX
X
X
X
X
Anti Same-day Registration Laws
XX
X
XX
Thursday, September 8, 2011
X
XX
XX X X
X
XX
X
X
XXX
XX X X
XXX XX
XX X
XXXXXX
XX
XX
X
X
X
XXX
X
X
X
XX
X
XX
And they have discredited organizations dedicated to bringing new voters into our democracy.
XX
X X
X XXX
XXX X
XXXX
X
XX
XXX
XX X X
XX
XX
X
X
XXXX XX X
XXX X
XXX XX
Thursday, September 8, 2011
We have a choice to make
Thursday, September 8, 2011
Retreat in the face of challenge
Thursday, September 8, 2011
Deepenour
Resolve
Re-commit
Re-invest
or...
Collaborate
Thursday, September 8, 2011
Deepenour
Resolve
Re-commit
Re-invest
or...
Collaborate
Thursday, September 8, 2011
Deepenour
Resolve
Re-commit
Re-invest
or...
Collaborate
Thursday, September 8, 2011
Deepenour
Resolve
Re-commit
Re-invest
or...
Collaborate
Thursday, September 8, 2011
Deepenour
Resolve
Re-commit
Re-invest
or...
Collaborate
Thursday, September 8, 2011
Deepenour
Resolve
Re-commit
Re-invest
or...
..and work smarter than ever before.
Collaborate
Thursday, September 8, 2011
We’re digging in and getting ready...
Thursday, September 8, 2011
Our plans for 2012
Thursday, September 8, 2011
We believe we can make progress toward representational democracy in at least 22 states
in 2012
Thursday, September 8, 2011
But it won’t happen naturally, without resources, focus and organizing
Thursday, September 8, 2011
Our goal is to register 5.6 million voters in 22 states and it will cost $60 Million
Thursday, September 8, 2011
We’re designing our voter registration programs to take head on the challenges we
know exist.
Thursday, September 8, 2011
The Emerging Majority is younger than the rest of the electorate
CHALLENGE
Thursday, September 8, 2011
The Emerging Majority is younger than the rest of the electorate
CHALLENGE
16%
Thursday, September 8, 2011
The Emerging Majority is younger than the rest of the electorate
CHALLENGE
16%
84%
Thursday, September 8, 2011
The Emerging Majority is younger than the rest of the electorate
CHALLENGE
16%
84%
Age 18-29Age 30+
Rest of Electorate
Thursday, September 8, 2011
The Emerging Majority is younger than the rest of the electorate
28%
72%
Age 18-29Age 30+
CHALLENGE
16%
84%
Age 18-29Age 30+
Emerging MajorityRest of Electorate
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+
BirthdayPrograms
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+
BirthdayPrograms
Movers
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
BirthdayPrograms
Movers
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
Mail Field
BirthdayPrograms
Movers
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
Mail Field
BirthdayPrograms
Movers
Peer-to-Peer
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
Mail Field
BirthdayPrograms
Movers
Peer-to-Peer
TrustedMessenger
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
Mail Field
BirthdayPrograms
Movers
Peer-to-Peer
TrustedMessenger
Events
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
Mail Field
BirthdayPrograms
Movers
Peer-to-Peer
TrustedMessenger
Events
Congregation
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
Mail Field
BirthdayPrograms
Movers
Peer-to-Peer
TrustedMessenger
Events
Door-to-DoorCongregation
Thursday, September 8, 2011
We are meeting them where they are.
SOLUTION
Online
+ +
Mail Field
BirthdayPrograms
Movers
Peer-to-Peer
TrustedMessenger
Events
HSDoor-to-DoorCongregation
Thursday, September 8, 2011
The Emerging Majority has borne the brunt of the economic crisis
CHALLENGE
Thursday, September 8, 2011
The Emerging Majority has borne the brunt of the economic crisis
CHALLENGE
Foreclosure
Thursday, September 8, 2011
The Emerging Majority has borne the brunt of the economic crisis
CHALLENGE
Foreclosure Foreclosure
Thursday, September 8, 2011
The Emerging Majority has borne the brunt of the economic crisis
CHALLENGE
Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
The Emerging Majority has borne the brunt of the economic crisis
CHALLENGE
Foreclosure Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
The Emerging Majority has borne the brunt of the economic crisis
CHALLENGE
Foreclosure Foreclosure Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
Unemployment and record foreclosures hits the Emerging Majority hardest of all.
CHALLENGE
Foreclosure Foreclosure Foreclosure Foreclosure Foreclosure
Thursday, September 8, 2011
CHALLENGE
Foreclosure
Rest of Population
Foreclosure
White, NonHispanic
Foreclosure
EmergingMajority
Foreclosure
UnmarriedWomen
Foreclosure
People ofColor
% population that has moved in past 4 years
33%35%
46% 46% 47%
Thursday, September 8, 2011
So in 2012, our targeted work will include re-registering those who have recently moved.
SOLUTION
Movers
Thursday, September 8, 2011
Emerging Majority voters are not always easy to find
CHALLENGE
Thursday, September 8, 2011
So in 2012 we are working to integrate mail, online and field programs more than ever
before.
SOLUTION
Thursday, September 8, 2011
So in 2012 we are working to integrate mail, online and field programs more than ever
before.
SOLUTION
Online
Thursday, September 8, 2011
So in 2012 we are working to integrate mail, online and field programs more than ever
before.
SOLUTION
Online
+
Thursday, September 8, 2011
So in 2012 we are working to integrate mail, online and field programs more than ever
before.
SOLUTION
Online
+
Thursday, September 8, 2011
So in 2012 we are working to integrate mail, online and field programs more than ever
before.
SOLUTION
Online
+ +
Thursday, September 8, 2011
So in 2012 we are working to integrate mail, online and field programs more than ever
before.
SOLUTION
Online
+ +
Mail Field
Thursday, September 8, 2011
We need to learn more about best practices for voter registration in the current climate
CHALLENGE
Thursday, September 8, 2011
We are developing a research agenda for 2012
SOLUTION
Thursday, September 8, 2011
We are also working together and learning from each other
Thursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
ConsistentData
ManagementThursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
We’ll start cross-training in:
ConsistentData
ManagementThursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
We’ll start cross-training in:
ConsistentData
ManagementThursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
We’ll start cross-training in:
ConsistentData
ManagementThursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
We’ll start cross-training in:
ConsistentData
ManagementThursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
We’ll start cross-training in:
ConsistentData
ManagementThursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
ConsistentData
Management
And we are developing :
Thursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
ConsistentData
Management
And we are developing :
Shared Budgeting
Thursday, September 8, 2011
EmergencyResponse
VolunteerRecruitment
&Leadership
VoterRegistration
Law & Practices
ConsistentData
Management
And we are developing :
Shared Budgeting
Outcomes Systems
Thursday, September 8, 2011
To do this, we need to work together.
Thursday, September 8, 2011
WHY INVEST NOW?
Thursday, September 8, 2011
to steward our
Voter RegistrationIs an effective way
ResourcesThursday, September 8, 2011
It is the most predictable and cost-effective method for voter turnout
Thursday, September 8, 2011
GOTV and voter education are important techniques but registration generates more votes
Thursday, September 8, 2011
This year, we can test to demonstrate impact.
Expenditure per Voter
Probability of Impact
Turnout $80* Most of the time
Registration $12 Most of the time
Thursday, September 8, 2011
Voter registration leverages the heat of elections. It is more effective in Presidential years when people
are engaged and there is increased media attention.
Thursday, September 8, 2011
Once registered, about 70% of new voters will turn out to vote in their first Presidential cycle.
Thursday, September 8, 2011
And once they vote, they are 49% more likely to keep voting
Thursday, September 8, 2011
THE BENEFITS
Thursday, September 8, 2011
When we succeed, we will achieve registration equality for the first time in
American history
Thursday, September 8, 2011
80%
60%
40%
20%
0%Rest of Population
African American
Unmarried Women
Youth American Indian
Asian/PacificIslander
Hispanic
Voter Registration Equality
Thursday, September 8, 2011
Tipping the balance of power
Thursday, September 8, 2011
the Emerging Majority can
hold the balance of
power in many close
elections.
As we approach registration equality
Thursday, September 8, 2011
Presidential Senate House
Elections where independent voter registration exceeded margin of victory in 2008
FL
OH
NC
MO
IN
OH (1,15)
FL
(8,25)
MNAL (2)
CA
(4)
CT (4)
LA (3,4,5)
MD
(1)
NV
(3)
Thursday, September 8, 2011
over another
This does not favorany party
or candidate
Thursday, September 8, 2011
But it means in close elections, if the Emerging Majority are registered, they can make the
difference.
Thursday, September 8, 2011
Thursday, September 8, 2011
Their voices
Thursday, September 8, 2011
Their voicesare more likely
Thursday, September 8, 2011
to be heard
Their voicesare more likely
Thursday, September 8, 2011
Thursday, September 8, 2011
And if they
Thursday, September 8, 2011
And if theyare
Thursday, September 8, 2011
heard
And if theyare
Thursday, September 8, 2011
LILLY LEDBETTERHEALTH CARE FOR AMERICA
AMERICAN RECOVERY & REINVESTMENT ACTFINANCIAL REFORM
START TREATYS-CHIP REAUTHORIZATION
CREDIT CARD ACTMATHEW SHEPARD AND JAMES BYRD
HATE CRIMES PREVENTION ACTDADT
It can make a difference in policy priorities
Thursday, September 8, 2011
LILLY LEDBETTERHEALTH CARE FOR AMERICA
AMERICAN RECOVERY & REINVESTMENT ACTFINANCIAL REFORM
START TREATYS-CHIP REAUTHORIZATION
CREDIT CARD ACTMATHEW SHEPARD AND JAMES BYRD
HATE CRIMES PREVENTION ACTDADT
It can make a difference in policy priorities
Thursday, September 8, 2011
Strengthening our Democracy
Thursday, September 8, 2011
Democracy is not only built on Election DayThursday, September 8, 2011
...but also through the hard work it takes to engage voters a!erwards
Thursday, September 8, 2011
Voter registration is an essential entry point to democracy
Thursday, September 8, 2011
...and if done correctly, it can strengthen civic participation by turning voters into changemakers
Newly RegisteredVoter
Volunteer Activist Changemaker
Thursday, September 8, 2011
GETTING TO WORK
Thursday, September 8, 2011
We’ve already begun the hard work we know it will take to move our country forward
Thursday, September 8, 2011
Thursday, September 8, 2011
Thursday, September 8, 2011
In 2012 over 60 organizations will be working together to register voters
across AMERICA
Thursday, September 8, 2011
We saw what was possible with commitment and investment...
Thursday, September 8, 2011
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
Registration Inequality
Gap
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
Registration Inequality
Gap
Registrationssubmitted byindependent
groups
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
When independent groups are well funded
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
When independent groups are well funded
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
The inequality gap decreases
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
The inequality gap decreases
Thursday, September 8, 2011
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
The inequality gap decreases
Thursday, September 8, 2011
We can’t take it for granted that voter registration will happen on its own
Thursday, September 8, 2011
We’ve seen what happens when we don’t have the resources necessary
0
3,750
7,500
11,250
15,000
2000 2002 2004 2006 2008 2010 2012
Thursday, September 8, 2011
Voter registration will not happen if we don’t
act together
Will you join us?Thursday, September 8, 2011
Will you join us?
Together, we can rebuild our democracy and start
to rebuild America.
Thursday, September 8, 2011
Together, we can rebuild our democracy and start
to rebuild America.
Thursday, September 8, 2011