The Real American Doughnut CompanyOperations, SM Mall of Asia—Factory

Adrian Mark C. AlarconMa. Karina C. Borja

Krispy Kreme®• International food chain based in

Winston-Salem, North Carolina.• Operated in the Philippines by The Real

American Doughnut Company Inc.• Works under Max’s Group of Restaurants

Krispy Kreme®’s Vision & Mission• To be the most loved doughnuts and coffee

brand with the sweet magical experience for everyone all the time.

• To create a magical experience for their guests through an uncompromising product quality, a welcoming place and a caring team of crews.

Krispy Kreme®’s History

Krispy Kreme®’s Rites & Symbols

Organizational Culture• Counterculture vs Subculture• Polychronic & Monochronic Culture• Ensuring Magic Moments as No.1 goal• Deployment of Customer Relations Specialists

Management & Motivation• Systems/Contingency: Motherly Approach• Leading by Example• Intrinsic Motivator: Career Advancement• Extrinsic Motivator: Incentives

Goodwill• KK Team works as a family• Magic Moments between Employees• Magic Moments: 100% Customer Satisfaction• Quality Competition