the quarterly - thinktv › wp-content › uploads › 2018 › 04 › the... · source: live...

T H E Q U A R T E R LY

w in te r / sp r i n g 2 0 1 7

reaches just about everybody

WINTER-SPRING TRENDING

AVERAGE WEEKLY REACH (%)

Ind.2+ Male Female A18+ A18-34 A25-54 C2-11

2017 95.2 95.2 95.2 95.9 92.6 94.7 92.0

2016 97.0 96.8 97.2 97.5 95.5 96.6 94.6

2015 97.8 97.8 97.7 98.1 96.5 97.6 96.3

2014 98.1 98.1 98.2 98.3 96.7 98.0 97.5

2013 98.2 98.3 98.2 98.4 96.9 98.2 97.5

2012 98.3 98.3 98.3 98.5 97.8 98.1 97.4

Source: Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, All Locations, Consolidated (Live + Playback), Weeks 19-41 for each broadcast year 2

leads screen timeC a n a d i a n s w a t c h e d a n a v e r a g e 2 7 h o u r s o f T V / w e e k

26.924.3

2.61.3 2.2 2.6

0.4 0.1

Linear TV Live LinearTV

PVRPlayback

Netflix YouTube Facebook Instagram Twitter

AVERAGE WEEKLY HOURS PER CAPITA

• 12x more time watching linear TV than YouTube

• 9x more than with Facebook, Instagram and Twitter combined

ADULTS 18+

Sources: Television: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations, Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 – May 28, 2017) | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2017 | Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan – May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita. 3

leads screen time for millennialsm i l l e n n i a l s w a t c h e d a n a v e r a g e o f o v e r 1 5 h o u r s o f T V / w e e k( 2 + h o u r s / d a y )

ADULTS 18-34

• 4x more time watching linear TV than YouTube

• …and over 5x more than Facebook

15.6

13.7

2.3 3.61.9 2.8

1.1 0.1

Linear TV Live LinearTV

Netflix Youtube PVRPlayback

Facebook Instagram Twitter

AVERAGE WEEKLY HOURS PER CAPITA

Sources: Television: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 – May 28, 2017) | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2017 | Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan – May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita. 4

Canadians watch their livee v e n i n P V R h o u s e h o l d s , t h e o v e r w h e l m i n g m a j o r i t y o f T V v i e w i n g i s l i v e a n d b u l k o f P V R c o n t e n t v i e w e d w i t h i n 2 4 h o u r s

90%

10%4% 3% 1% 0.6% 0.4% 0.3% 0.3% 0.1%

85%

15%

6% 4% 1.5% 0.9% 0.7% 0.5% 0.4% 0.2%

Live Total PB PB Same Day PB +1 day PB +2 days PB +3 days PB +4 days PB +5 days PB +6 days PB +7 days

TOTAL HOUSEHOLDS PVR HOUSEHOLDS

P V R h o u s e h o l d s : l i v e + 1 d a y = 9 5 % o f t o t a l v i e w i n g

Note: PVR penetration is 54% *

Source: Numeris PPM, Total Canada, Total TV, Consolidated, All locations, Weeks 19-41 (Jan 2 to Jun 11, 2017), PB = Playback; * Numeris Establishment Survey – March 2017. 5

is the #1 medium for time spent

28.0

19.9

16.8

1.80.5 0.3

26.9

19.2

15.8

1.80.2 0.3

Television Internet Radio Daily Newsp Magazine Com Newsp

WEEKLY HOURS

Win/Spr 2016 Win/Spr 2017

ADULTS 18+

Sources: Television: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations, Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 – May 28, 2017) | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2017 | Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan – May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita. 6

dominates reach and time spent

AVERAGE HOURS PER MONTH

Sources: Numeris PPM; Total Canada, Total TV; Mo-Su 2a-2a; Weeks 18-39 (Dec 26, 2016 to May 28, 2017), A18+ | comScore Media Metrix Multi-Platform, A18+, Jan – May 2017, [M][1] YouTube.com [C0] Facebook.com, [M][0} Instagram.com, [M][0] Twitter.com, Google Sites

PERSO

NS

REA

CH

ED (

MM

)

Program Highlights

Ind. 2+TOP 10 REGULARLY SCHEDULE PROGRAMS*

Program NetworkWJC: Playoffs Canada TSN

Big Bang Theory CTV

NHL Playoffs Round 1 CBC

Survivor Global


Stanley Cup Finals CBC

NCIS Global

Designated Survivor CTV

Bull Global

Grey’s Anatomy CTV

A25-54TOP 10 REGULARLY SCHEDULE PROGRAMS*

Program NetworkBig Bang Theory CTV

WJC: Playoffs Canada TSN

Survivor Global



Stanley Cup Finals CBC

Designated Survivor CTV

This Is Us CTV

NFL Playoffs CTV



Program NetworkWJC: Playoffs Canada TSN

Big Bang Theory CTV


Survivor Global



This Is Us CTV

NFL Playoffs CTV

Stanley Cup Finals CTV

Masterchef Canada CTV

Source: Numeris Total Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017.

hockey scores this seasont v h i g h l i g h t s

833726

340

161

1,616

1,408

646

305

Ind.2+ A18+ A25-54 A18-34

Rogers NHL PlayoffsAMA (000)

2016

2017+94%

+94%

+90%

+89%

201179

2762

344

304

47

114

Ind 2+ A18+ A18-34 A25-54

TVA – NHL PlayoffsAMA (000)

2016

2017+72%

+70%

+77%

+85%

N H L p l a y o f f s d e l i v e r e d 1 7 . 4 b i l l i o n i m p r e s s i o n s * o n l i v e T V

Source: Live telecasts of NHL Playoffs rounds 1-3 and Stanley Cup Finals. Numeris PPM, Total Canada. Average of CBC, Sportsnet, Sportsnet One & Sportsnet 360. Quebec Franco. Average of TVA Sports, TVA Sports 2 & TVA Sports 3 * Based on: 14 commercial minutes per hour for Conventional networks, 12 commercial minutes per hour for Specialty. 30 second spots = 65% & 15 second spots = 35% of total commercial time

hockey scores this season

IND.2+TOP 10 REGULARLY SCHEDULED PROGRAMS*

Program NetworkVikings History

The Handmaid’s Tale Bravo

The Curse/Oak Island History

Gold Rush Discovery

Heavy Rescue: 401 Discovery

Alaskan Bush People Discovery

The Good Fight W Network

Six History

Alone History

Alaska:Last Frontier Discovery

A25-54TOP 10 REGULARLY SCHEDULED PROGRAMS*





Gold Rush Discovery

Forged In Fire History

Doctor Who Space

Alone History

Supergirl Showcase

Bryan Inc. HGTV




Doctor Who Space


Supergirl Showcase

Forged In Fire History


Suits Bravo

Splash'N Boots Treehouse

My Big Big Friend Treehouse

Source: Numeris PPM, Total Canada; Consolidated; All Locations; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017. 11

highlights – specialty programs( e x c l u d i n g s p o r t s )

IND. 2+TOP 10 REGULARLY SCHEDULE PROGRAMS*

Program NetworkLa Voix TVA

Unité 9 SRC

Le Banquier TVA

Le Hockey Des Séries Élim: CH Ronde 1 TVA Sports

Le Banquier TVA

District 31 SRC

L'Échappée TVA

Les Pays D’en Haut SRC

L’Heure Bleue TVA

O' TVA



Unité 9 SRC


Le Banquier TVA

L'Échappée TVA

Le Banquier TVA

District 31 SRC


L'Heure Bleue TVA

Lol:-) TVA



Unité 9 SRC


Le Banquier TVA

District 31 SRC

L'Échappée TVA

Le Banquier TVA


L'Amour Est Dans Le Pré V

L'Heure Bleue TVA

Source: Numeris Total Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017.

highlights – french language programs

12

highlights – french specialty( e x c l u d i n g s p o r t s )

IND.2+TOP 10 REGULARLY SCHEDULED PROGRAMS*

Program NetworkPlan B Series+

Blue Moon addikTV

Hawaii 5-0 Series+

Sur-Vie Series+

Castle Series+

NCIS Series+

Madame Lebrun Canal D

Le Lot Du Diable Historia

Bones Series+

NCIS: Los Angeles Series+



Blue Moon addikTV


Hawaii 5-0 Series+

Sur-Vie Series+

Arrow Z

Bones Series+

Week-End De Bois Z

Madame Lebrun Canal D

Les Recrues Z



Blue Moon addikTV

Le Chalet VRAK

Hawaii 5-0 Series+


Code G. VRAK

Prêt Sur Gage De L'Enfer Z

Infiltration Z

Donnez Au Suivant Canal Vie

Bones Series+

Source: Numeris PPM, Total Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017. 13

838,068,720

374,910,280

362,233,733

169,141,800

147,493,200

127,284,800

106,290,433

104,019,743

Academy Awards

Golden Globe Awards

Annual Grammy Awards

Academy Pre-Show

Billboard Music Awards

Juno Awards

People's Choice Awards

Screen Actor's Guild Awards

SPECIAL EVENTSTELEVISION IMPRESSIONS *

(IND. 2+)

Source: Numeris Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Based on: 14 commercial minutes per hour for Conventional networks, 12 min/hour for Specialty. 30 second spots = 65% & 15 second spots = 35% of total commercial time;.

and the award goes to…

14

t h e 3 b i l l i o n i m p r e s s i o n s d e l i v e r e d b y a w a r d s h o w s

the quarterly - thinktv › wp-content › uploads › 2018 › 04 › the... · source: live...

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