the quad presentation

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    Confidential

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    Assessment

    Objectives To rigorously assess external impact by

    grantees towards external goals.

    To create a culture of evaluation by granteesand funders towards improving strategy.

    To provide quarterly analysis of data collectedto assist grantees in course correction oftheir programmatic strategies.

    Confidential

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    0

    25

    50

    75

    100

    1st quarter 2011 2nd quarter 2011 3rd quarter 2011 4th quarter 2011 1st quarter 2012

    % Popular Support for Increasing State Tax on Corporations % Statewide Champions

    Activists Mobilized Leaders Trained

    Confidential

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    Culture of

    evaluation/

    learning

    Designstrategy!

    Collect data!Analyze inreal-time!

    Coursecorrect!

    Confidential

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    Modeling Objective

    ! To partition the entire voter file into conservatives,moderates and socially responsible voters.!

    SRs

    MODS

    CONS

    Confidential

    All voters

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    Modeling Process

    Socially Responsible Model

    Validation

    Model

    Large

    Sample

    Survey

    Confidential

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    Strategic Issues Model

    Donor Model

    Volunteer Activist Model

    [AP specific models: death penalty and schooldiscipline]

    Email match

    Confidential

    Modeling Provided

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    Quarterly tracking polls

    Density mapping

    Online interface

    Technical assistance

    interface

    strategy development

    targeting

    earned and paid media

    make it stick

    Confidential

    JV Tools

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    Modeling

    Quarterly tracking polls

    Density mapping

    Online interface

    Technical assistance

    interface

    strategy development

    targeting

    earned and paid media

    make it stick Confidential

    Summary of Tools

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