the process of design infographic identity phi-khon-nam ... · 1. the procedure infographic design...

Paper Number: ICHUSO-101

Proceedings of 14th International Conference on Humanities and Social Sciences 2018 (IC-HUSO 2018)

22nd-23rd November 2018, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand

The Process of Design Infographic Identity Phi-Khon-Nam

Ban Nasao District in Loei

Itsariyaphon Chaikulap1 and Thairoj Poungmanee2

1Program Digital art, Faculty of Humanities and Social Sciences, Loei Rajabhat University, Thailand 2Program Visual art, Faculty of Humanities and Social Sciences, Loei Rajabhat University, Thailand

1E-mail: [email protected], 2E-mail: [email protected]

Abstract

These research purposes were: to study, The Process of Design Infographic identity

Phi-Khon-Nam Ban Nasao District in Loei. The sample population consisted of 65 people,

including community leaders, local scholars, and the tourist. The instrument was a questionnaire,

focus groups, and observation tools and techniques to gather information. Check out the info

using information through triangulation. Data were analyzed using content analysis Presented by

a descriptive study. The result of the study was: The Process of Design Infographic identity Phi-

Khon-Nam Ban Nasao District in Loei. This research was discovery 3 Step of steps in the survey,

process design, and development process of publishing. 2. Design Infographic identity Phi-Khon-

Nam Ban Nasao District in Loei. Is divided into three areas:1. Dress, the shirt made from rags and

old mattresses made of wool, sew along the diagonal of the body. The ankle-length dyed black or

yellow and purple. The mask made of softwood design a cover similar to Buffalo Helix. Made of

zinc Most were made of reeds bending. Use colored paper cut into strips Epicalyx. Hair extensions

made from dried banana. Skits stance these songbirds fly across the site of the show. The

instruments are unsubstantiated Drums or instruments, 2. Play of gesture uses the “Nok Sai Bin

Kam Tung” play along with the slow dance combine with “Kan, pin, Suang, Kalow, Kading. 3.

The community strongly believes in the animal of farming likes buffalos and cows these the

masks model for “Phi-Khon-Nam” or “Mang Na Ngam” they like the animal and culture to the

raining season for the farming.

Keywords: The Process, Graphic info, identity, Phi-Khon-Nam, Ban Nasao, District in Loei

450




1. Introduction

Loei province established by two kings of the “Yonok Chaingsan Kingdom” one was

“Por Khun Bang Klang How” he was found “Ban Kawo Village” next to “Huang River” on the

right. Another was “Por Khun Pha-Muang” he was found “Ban Dan-Sai” next to “Mun River” on

the left of “Dan-sai District” today.

Culture and tradition tell the roots of the predecessor of humanity. Loei province and

the Laos Republic is the good neighborhood in the lifestyle of living, language, and religion.

Furthermore some Loei is districts were next to Los such as Ta-lee, Pah-Chom, Chiang-Khan, and

Dan-sai”. “Na-Sao villaเe” is the origin of “Phi-Khon-Nam” culture was found by “Muan-nin” the

name of the village was named as the canals as long as the long bamboo. The celebration was on

the sixth month at “Wat Pho-see” Na-Sao village, Chiang-khan District, Loei (Thairoge

Poungmanee 2013 P.7)

“Phi-Khon-Nam” tradition represents the cohesion of the community. Sane as “Jirawat

Pherson (2013 P. 493) Definition the tradition and culture is the way of life in their community

represented by music, band, composer, musicians, instruments, customs, and dancing.

Today infographic is the part of multimedia and information technology by using the

digital design to describe the history of tradition and culture through the infographic 3d motion

step by step. (Kittipong Prachachit 2016 p.131-134) Design the development of infographic to

present Sresaket Province.

From this research, I create the proceeding the infographic of Phi-Khon-Nam identity

of Ban- Na-Sao, Loei to the tourist public.

The problem of Phi-Khon-Nam tradition cannot be design in the infographic method,

and transform the handwriting history to become a picture. The infographic is more advantage from

other easy to install more attractive to people and inexpensive creation. (1)

2. Method

There are two objects of this research. 1) Study the proceeding of infographic of Phi-

Khon-Nam identity of Ban-Na-Sao, Loei Province. 2) The design infographic of Phi-Khon-Nam

identity.

The Procedures, theory, and research follow through The Participatory Action

Research (PAR) and infographic research and theory of Jun Sakurada (2013) follow by five steps.

Step 1 Pictogram

Step 2 Diagram

Step 3 Infographics diagram

Step 4 Infographics

Step 5 Published an infographic (2)

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Research Framework

The scope of research (2)

1. The population and the target group is the Na-Sao village people for the example community

leaders; the village is follies and village savants 65 people as the sample. The culture expert 5

people, Art teacher 5 people, village savants 5 people, and local Na-Sao villages 50 people.

2. The contents limited the scope of the variable. That involved the basic information of culture

and way of living include the procedure of infographic design. The limited in the scope of variable

found in two projections. 1) Independent variable found that study culture of Ban-Na-Sao district

in Loei and study principle of the infographic. 2) The dependent variable has shown of two

indicators as a procedure of infographic design of Phi-Khon-Nam, Ban-Na-Sao, Loei, and the three

parts of the infographic design 1. Costumes 2. Dance 3. Believing.

3. Research tools divided into seven options.

3.1 Interview form 2 forms are:

1) Interview form of context culture of Na-Sao village, Loei

2) In-depth Interview form to develop infographic with the population of target 65

people.

3.2 Observation that is participatory and non-participatory divided into 2 set as follows.

1) Lifestyle, culture, belief, and tradition.

Study to background Phi-Khon-Nam

Ban Na-Sao District in Loei

Study to the design Identity Phi-

Khon-Nam Ban Na-Sao District in

Loei, by Jun Sakurada (2015) to

5 steps

1. Pictogram

2. Diagram

3. Info graphics diagram

4. Info graphics

5. Published an info graphic

Identity Phi-Khon-Nam

Ban Na-Sao District in Loei, consists of

three areas:

1. Costumes

2. Dancing

3. Believing

Learning and creative arts

(Wiroon Tungcharoen ,2014 P. 101 -111)

1. Imagine the value

2. The value of creativity

3. The value of the expression

1. Value the inspired

5. The value of the heritage

Design Infographic identity

Phi-Khon-Nam

Ban Na-Sao District in Loei

Recognition process

(Panisa Mejinda, 2010 P. 111 )

1. Perceptual Selection

2. Perceptual Organization

3. Perceptual Interpretation

4. Perceptual Action

Pic 1 Show research framework

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3 2 1

2) The identity of Phi-Khon-Nam tradition.

3.3 Group meeting in the point of view that cannot conclude.

3.4 Field note with activities and antiquities.

3.5 The photograph of Phi-Khon-Nam.

3.6 Public information meeting that the research effected to the community.

3.7 Snow Ball connects all information.

4. Collected data by real hand-on the formal document to all participants and collected all data

by self-record.

The procedure of the research first inform the team meeting with community agents,

students, and experts, second research conference, and collected data in Na-Sao village, Loei.

The last one is the infographic design in the higher methodology to simulate the handwriting data

and number of details become a picture that very easy to demonstrate to the people in Thai and

English version. The last procedure to study the community by documents and the use of tools such

as Information analyzing with all data, evaluation form, the meeting, focus groups and observation

area with the goal of the following issues:

Geography to culture

History to culture

Community policy and government policy

Tourism trends of Phi-Khon-Nam

Exchange meeting with all community

Follow up, evaluation and conclusion

Community conference to study research

Analyzed meeting for complete report

Procedure

The researcher has researched for research. The details are as follows.

1. Steps in the study the process of design infographic identity Phi-Khon-Nam

Ban Na-Sao District in Loei. The infographic of Phi-Khon-Nam has collected all data, theories,

journals, articles, researches, and textbooks.

2. Steps to Create design guidelines infographic identity Phi-Khon-Nam Ban Na-Sao

District in Loei. The procedure to create a design infographic of Phi-Khon-Nam. From all interview

data and identity of the community that can set up from 3 ways were costumes, dancing, and

believing that lead to 3 procedures.

Pic 2 The Process of Design Infographic identity Phi-Khon-Nam Ban Na-Sao District in Loei

Survey

Data

Design &

development

Process

of

Publish

Data analysis

Community context

And background

Cultural traditions

Social distribution

Inspirations

Idea Sketch

Prototype

Check Making on

program Graphic

Learning centre of

the community

Public information

through the media

Published research

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3. Results

The results of the study to the researcher classified as a research objective, the

following.

1. The procedure infographic design the identity of “Phi-Khon-Nam” There are three steps.

1.1 Survey Data: Collected all data by interviews, observation, local community

Meeting, field survey and provide outsource data. In this research, Researchers have studied the

process.

1) Data analysis found that: “Na-Sao” community found after

“Ayutthaya King Chaichattha” and “Loas king San-Muang” corporated to build “See-

Song-Rak” temple as long as “Phi-Khon-Nam” celebration to this temple was occurre since then.

2) Community context And background found that: “Na-Sao” community has

expanded from “Na-Sum-Wa” that most of the people had moved from “Luang-Pra-Bang” Loas

region, So they created their tradition with connecting. Thailand North-east and Loas culture.

3) Cultural traditions found that: Thailand North-east and Loas people believed in ghost

and forefather spirits. “Na-Sao” people believed the “Phi-Khon-Nam” tradition to pay respect to

their forefather spirits and nature god.

4) Social distribution found that: “Na-Sao” people had a large scale of citizenship when

they move they had expanded the traditional also.

1.2 Design & development its mean its mean; Study and research for techniques.

To improve the old ideas to become more reasonable. Moreover tried to found the innovation to

developed local products to high quality. In this research the study as follows.

1) Inspirations found that: “Phi-Khon-Nam” was the tradition about hallow animals

that gave then farming products like buffalos and cows. So, they design and costumes like the

animals to the celebrated ceremony.

2) Idea Sketch found that: Draft outline an animal structure combination, with costume

and music of ceremony celebration.

3) The design found that: After sketch procedure. Then create the info Graphic design

of “Phi-Khon-Nam.”

4) Check found that Verity the design to all information and right to the objectives

include matched all arts configuration.

5) Making on program Graphic found that: Develop a graphic design to created

infographic of “Phi-Khon-Nam” masks.

1.3 Publicity procedure: After invented new infographic design and the new technique

would improve the new products. In this work, researchers have studied the process.

1) Learning center of the community local government department to install the

infographic.

2) The public is informed through the media, online publicity multimedia.

3) Published research present through publication in Thai and English.

2. The result of “Phi-Khon-Nam” infographic.

This infographic could be the most valuable masterpiece of creative publication there

was an obvious identity for every ages and sex. Therefore; the English version had been published

for this research. After study and research of infographic become more attractive than writing. Its

can show stimulate of passion in the consistency of the Learning and creative arts (Wiroon

Tungcharoen, 2014 Pp. 106-114). Learning art creative in imagination, creative, ventilate,

inspiration, and inheritance. When combining the theory of design and infographic that info design

for handwriting, symbols, illustrations, and photos. And the graphic design for books, magazines,

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products label, posters, brochures, movies, and packages, make this design more valuable and

palpable.

2.1 Costumes in the ceremony all participation dress “Phi-Khon-Nam” that made from

neck to toe and dyed in black or purple-yellow. The mask made from one piece of softwood and

draw like buffalo or cow face, the ears made from pieces of metal zinc, horns made from rattan

with the stripe paper color and the hair made from a dry banana tree.

Pic 3 Infographic identity costumes Phi-Khon-Nam Ban Na-Sao District in Loei

2.2 Dancing ceremony is called “Mang-Na-Ngam” use “Nok-Sai-Bin-Kham-Thung” song

play along with the ceremony. There would be 3 days at “Wat or-see” Chambon Na-Sao, Aumpur

Chiang-Khan, Loei province on 1-3 moonset of the sixth month. Music instruments such as drums,

Kan, King, Pin, Suang, Ka-law, and Bell play along whit slow movement dancing up and dawn

with drum rhythm.

Pic 4 Infographic identity dancing Phi-Khon-Nam Ban Na-Sao District in Loei

Costumes

Dancing

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2 . 3 Believing; the people believed that farming animals like buffalos and cows are

important for living and fertile. The ceremony connected people to nature spirits named “Jaw-poo

Ji-a-man” and “Jaw-poo Pan-pi-pop” when people hallow “Pee-khon-name” as much as they can

offer sacrifices for nature spirits to destine the rain for agriculture.

Pic 5 Infographic identity believing Phi-Khon-Nam Ban Na-Sao District in Loei

Pic 5 Infographic identity Phi-Khon-Nam Ban Na-Sao District in Loei

Believing

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4. Discussion and Conclusion

The procedure infographic design of “Pee-khon-Nam” in 3 steps; step one study and

collected data, step two design and development, step three publication. Together with the

development of Jun Sakurada, 2015 in 5 steps. Pictogram, Diagram, Infographic diagram,

Infographic, and published an infographic. The research found the history slowly disappear in a

period. Also, this research would conserve the tradition remains in the local community.

The identity costumes of “Pee-khon-Nam”; the research found the similar as “Pee-ta-

khon” in Dan-sai district the dress made from pieces of rags. Consistent with Jacques Derrida, 1973

Design of the costumes; a symbol of the tradition and culture discovered in the Modern age and

Songriri Wichiranon, 2529 p.41. The people brought all daily an appliance to make the costumes,

for example, the kitchen wares for the mask. The identity of the mask was flat and bent out they

have rope wrap around the head. It is the difference from “Ta-Khon” mask that has a mantle over

the head. Such the dress told the roots of predecessors, societies, and communities entailed to the

designer, presenters, stories, and the receiver.

The identity of dancing; “Pee-khon-Nam” ceremony would play along with local music

and musical instruments called “Nok-Sai-bin-Kam-tung.” As the Anthropologist in 19 and 20

century believed that religious ceremony and sacrifice for God made people dressed up and danced

like animals before they went hunting and wars. Cause of that human designed the dance and music

belongs to their own cultures.

The Identity of believing; the relationship between human and nature that created

religions, faiths, holy objects; ghost, and spirits. “Na-Saw” people believed that “Phi-khon-Name”

is the symbol of buffalos and cows that connected to nature spirits will remain the exuberant

agriculture. They that the rain is the most important thing that makes everything to survive the

ceremony would tell God to let the rainfall in time every year. The ceremony brought people

together to pay respect to holy spirits and passed on education generations to generations.

Suggestions

1. Should have more research and study in the design of costumes and jewelry from

identity “Phi-Khon-Name.”

2. Should have research and development about design with the modern designers and

art designers for new ideas.

3. Should increase more statics in the research.

The infographic design in the higher methodology to simulate the handwriting data

and number of details become a picture that very easy to demonstrate to the people in Thai and

English version. (3)

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Phirasant J) .2013 .)Culture Phitsanulok Municipality. P R. Printing Phitsanulok. Pp 493.

Prachachit K. ) 2011). The Design and Development of Motion Infographics for

Presenting the Legend of Sisaket. Journal of The Way Human Society. Vol. 4 No. 1

January-June 2016. Pp 131-133.

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Poungmanee T. )2013 .)The Traditional Identities of Phi Ta Khon, Phi Khon Nam, and floral

Float Local Parade : An Image Creation into Series Performance forpromoting

Tourism in Loei Province . This research was funded research from Ministry of culture.

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