“It’s the beginning of a new age” Lou Reed

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Media relations was not, is not, public relations...

Nor are we just communicators.

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Where science meets art…

THE FUTURE

Blurring of communications disciplines

Insights and analytics

a core discipline

Knowledge

44% of Fortune 100 companies don’t have a mobile content strategy

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at the heart

Ideas & creativity

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Real time communications

Integrated communications

in “purpose”

Putting the “PR”

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Agencies can provide an informed outside view

Agencies can draw on best practice from a wide range of clients, sectors, cultures & geographies

Agencies are talent pools

Agencies allow us flexibility

Agencies have broader intelligence networks

Agencies have to innovate

Content has changed

It’s diverse and so should be the way that we get it to the audience.

Content Fusion

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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=kDOMBKnf4kdWrM&tbnid=J5h3kYSzdLuhAM:&ved=0CAUQjRw&url=http://webershandwicksouthwest.com/our-expertise/our-point-of-view&ei=5cA5Up2yLMbP0QXM84HQCg&bvm=bv.52288139,d.d2k&psig=AFQjCNG0wPYtwvdGpuKd3_Hy5Ug3257iPw&ust=1379602873668147

Creativity with impact

Compelling storytelling

Innovation

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Diversity

International

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Work

‘Dumb Ways To Die’ John Mescall

Could a PR firm have produced this campaign?

“No. They don’t hire the type of people who think up these ideas.

They hire people that activate, that expand on this type of thinking.”

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Which do you want to lead?

Be truly digital-centric

Be a studio

Marry science and art

Combine purpose with communications

Channel neutral

Creativity, insights,ideas and connected intelligence

Diverse

The agency of the future will combine strategic vision & creative excellence with stunning execution

If we get it right

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