the power of the panda for credit unions

26
3RZHU RI WKH 3DQGD 6RXUFHV RI ,QIRUPDWLRQ 6FRWW $GDPV 2UELW 0HGLD 6LWHSUR1HZV /XDQQH 7LHUQH\ *OREDO &KDQQHO &KLHI DQG ,QIOXHQFHU 0DWW &XWWV *RRJOH &02FRP /LQNHG,Q %HVW 3UDFWLFHV *XLGHV

Upload: contentmx

Post on 01-Nov-2014

58 views

Category:

Marketing


0 download

DESCRIPTION

A few months ago Google made another update to their search engine with the algorithm update, Panda 4.0. With Panda 4.0, Google is once again taking a hard look at your credit union’s website and the content that you are sharing. Knowing how hard it can be to keep up with all the changes Google makes, we hosted a webinar for Credit Unions on the ‘Power of the Panda’. During the webinar we discussed what changes Google has made, how Panda 4.0 affects how your website is ranked, and why Panda 4.0 is a positive for your marketing strategy.

TRANSCRIPT

Page 1: The Power of the Panda for Credit Unions

3RZHU�RI�WKH�3DQGD�6RXUFHV�RI�,QIRUPDWLRQ�

6FRWW�$GDPV2UELW�0HGLD�6LWHSUR1HZV/XDQQH�7LHUQH\��*OREDO�&KDQQHO�&KLHI�DQG�,QIOXHQFHU�0DWW�&XWWV���*RRJOH&02�FRP/LQNHG,Q�%HVW�3UDFWLFHV�*XLGHV

Page 2: The Power of the Panda for Credit Unions

Lv#wklv#zkdw#|rx#duh#h{shfwlqjB

Page 3: The Power of the Panda for Credit Unions

Sdqgd#phdqv#wkh#JDPH#LV#RYHU$

5HPHPEHULQJ�RQH�YHU\�LPSRUWDQW�WKLQJ�

0LVVLRQ��RUJDQL]H�WKH�ZRUOG¶V�LQIRUPDWLRQ�DQGPDNH�LW�XQLYHUVDOO\�DFFHVVLEOH�DQGXVHIXO

Page 4: The Power of the Panda for Credit Unions

Gloehuwġv#dqvzhuv#wr#Sdqgd#713#

Page 5: The Power of the Panda for Credit Unions

�%UHDNLQJ�1(:6��3DQGD�����VD\V�12�WR�UHSOLFDWHG�ZHEVLWHV��

Hphujhqf|#Dqqrxqfhphqw

Page 6: The Power of the Panda for Credit Unions

Wkh#edvlfv#ri#zkdw#Jrrjoh#zdqwv

Ĩ Ruljlqdo#FrqwhqwĨ Uhohydqw#FrqwhqwĨ HqjdjhphqwĨ Or|dow|

Page 7: The Power of the Panda for Credit Unions

Zkdw#frqwhqw#Jrrjoh#zdqwv#wr#gholyhuB

Page 8: The Power of the Panda for Credit Unions

Zkdw#pdnhv#frqwhqw#uhohydqwB

Vwduw#e|#xqghuvwdqglqjwkh#txhvwlrqv$

Zkdw#duh#wkh#wrs#43#txhvwlrqv#shrsoh#dvnB

Page 9: The Power of the Panda for Credit Unions

Krz#Jrrjoh#ghwhuplqhv#d#jrrg#vlwh

Ɣ Dprxqw#ri#wudiilfƔ Erxqfh#udwhƔ Uhwxuq#ylvlwvƔ Wlph#vshqw

Page 10: The Power of the Panda for Credit Unions
Lorien Balayan
Text
Page 11: The Power of the Panda for Credit Unions
Page 12: The Power of the Panda for Credit Unions
Page 13: The Power of the Panda for Credit Unions

Vrfldo/#vhdufk/#dqg#hpdlo/#doo#zrun#wrjhwkhu$Sdqgd#713=

Ɣ Ruljlqdo#FrqwhqwƔ Vrfldo#HqjdjhphqwƔ Uhwxuq#ylvlwv

Page 14: The Power of the Panda for Credit Unions
Page 15: The Power of the Panda for Credit Unions

Jhw#irxqg$Ɣ Jrrjoh#udqnv#dxwkruvklsƔ Vkdulqj#lqfuhdvhv#udqnlqjvƔ OlqnhgLq#frqwhqw#lqfuhdvhv#hqjdjhphqw

Page 16: The Power of the Panda for Credit Unions
Page 17: The Power of the Panda for Credit Unions

Lw#lv#shuvrqdo

Page 18: The Power of the Panda for Credit Unions

QHZ#JDPHģLwġv#lpsruwdqw#wr#exlog#d#shuvrqdo#eudqg#ehfdxvh#lwġv#wkh#rqo|#wklqj#|rxġuh#jrlqj#wr#kdyh1#\rxu#uhsxwdwlrq#rqolqh#pdwwhuv/#zklfk#lq#wkh#qhz#exvlqhvv#zruog#lv#suhww|#pxfk#wkh#jdph/#vr#|rxġyh#jrw#wr#eh#d#jrrg#shuvrq1Ĥ#\rx#fdqġw#klgh#dq|wklqj/#dqg#pruh#lpsruwdqwo|/#|rxġyh#jrw#wr#eh#rxw#wkhuh#dw#vrph#ohyho1Ĥ

#Jdu|#Yd|qhufkxn#Hqwuhsuhqhxu/#Dxwkru/#Lqyhvwru

Page 19: The Power of the Panda for Credit Unions

Wlsv#rq#krz#wr#Ohyhudjh#OlqnhgLq#Vkduh#uhohydqw#frqwhqw#)#vwduw#frqyhuvdwlrqv

Ɣ Srvw#d#yhu|#lqwuljxlqj#txhvwlrq#olnh=#####ģZdqw#wr#nqrz#wkh#wrs#vhfxulw|#plvwdnhv#####hyhu|#frpsdq|#pdnhvB#Grzqordg#{|}Ĥ

Ɣ Olqn#wkh#grzqordg#wr#|rxu#vlwh#vr#pdunhwlqj#whdp#fdq#prqlwru#zkr#lv#folfnlqj#rq#wkh#olqnv

Page 20: The Power of the Panda for Credit Unions

Lqwhjudwh/LQNHG,1

*RRJOH��

7ZLWWHU

)DFHERRN

Euhdn#Grzq#Wkh#Zdoov

Page 21: The Power of the Panda for Credit Unions
Page 22: The Power of the Panda for Credit Unions

Preloh

Page 23: The Power of the Panda for Credit Unions

Fdvh#vwxg|=#Or|do#wudiilf

Ĩ Sxeolvkhg#qhzvohwwhuv#wkurxjk#FrqwhqwP[#wr#survshfwv#dqg#fxvwrphuv1

Ĩ Wkh#qhzvohwwhu#srlqwhg#wr#eorj#duwlfohv#rq#rxu#zhe#vlwh

Ĩ Uhvxowv#lq#gudpdwlf#lqfuhdvh#lq#wkh#qxpehu#ri#klwv#rq#rxu#vlwh

Ĩ Lpsuryhg#qdwxudo#vhdufk#udqnlqjv#iru#nh|#whupv

Page 24: The Power of the Panda for Credit Unions

OlqnhgLq#frqyhuvdwlrqv#lq#hpdlo#dqg#zhevlwhv#lqfuhdvh#hqjdjhphqw

Page 25: The Power of the Panda for Credit Unions

7DNHDZD\V��� *RRJOH�LV�QRW�WU\LQJ�WR�PDNH�\RXU�OLIH�KDUGHU�� 3URYLGH�FRQWHQW�\RX�ZRXOG�ZDQW�� ,QWHJUDWH�DOO�GLJLWDO�PHGLXPV�IRU�EHVW�UHVXOWV�� <HV�.H\ZRUGV�VWLOO�PDWWHU��EXW�LQ�FRQWH[W

Page 26: The Power of the Panda for Credit Unions

*LYH�&RQWHQW0;�D�FKDQFH

7KDQN�\RX�IRU�DWWHQGLQJ��

Wkh#FrqwhqwP[#Forxg#wdnhv#|rxu#pdunhwlqj#lghdv#dqg#surylghv#wkh#frqwhqw/#wkh#wrrov/#dqg#wkh#vhuylfhv#wkdw#wxuqv#wkhp#lqwr#dfwlrqdeoh#uhvxowv1

:H�ZLOO�EH�LQ�WRXFK�DERXW�\RXU�IUHH�FRQWHQW�PDUNHWLQJ�DVVHVVPHQW�