investing in credit unions. investing in members. read ... · 2,949 credit unions promoting iia 71%...
TRANSCRIPT
Sprint Business Services Webinar
We’d like to share another benefit of the Sprint Credit Union Member Discount Program.
Did you know that your credit union and its business members can save 15 percent on
business services and 20 percent on equipment? Plus, activation and upgrade fees are waived.
Please join us for an informative webinar to learn more about how your credit union can
take advantage of Sprint’s vast array of business services and save on operating expenses
at the same time. Learn how you can spread the good news with your business members
to let them know about this added benefit of membership.
What: Sprint Business Services Webinar
Date: June 14, 2011
Time: 3:00 p.m. EST
If you are interested and would like to join us, please send an email to
[email protected] with your name, credit union name
and state no later than 24 hours prior to the webinar. Log-in instructions will be sent
to you on Monday, June 13. If you’re interested but cannot attend the webinar, email
[email protected] with your name, credit union name and state
with a request for a follow up call. n
Investing in Credit Unions. Investing in Members.
There’s no doubt, Invest in America isworking. You can tell from tangibleresults like credit union involvement andthe encouraging sales figures. Is yourcredit union and/or league a part ofthese remarkable statistics?
Invest in America46 leagues participating
2,949 credit unions promoting IIA
71% of national credit unionmembership reached throughsupporting credit unions
Sprint$111 million saved bycredit union members
1,364 credit unionssupporting the program
Sales
1,870,068 members have takenadvantage of IIA discounts
426,067 vehicles sold through May 2011
237,071 new credit union auto loansthrough May 2011
Just The Facts
www.LoveMyCreditUnion.org
June 2011 NewsletterIn This Issue:Sprint Webinar; Blackberry Deals from Sprint; DIRECTV Customers CanGet NFL Sunday Ticket for Free; CU Spotlight: Utah Central Credit Union;Shop America for Dads and Grads; Promote Your Loan Application Online
Breaking News
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Blackberry Deals from Sprint
Sprint and RIM, the company that owns Blackberry, have partnered to offer an extraordinary deal for
credit union members. For the months of June and July, your members can have special pricing on three
great Blackberry devices for new purchases or eligible upgrades: the Blackberry Bold for $199.99, the
Blackberry Curve for $49.99 and the Blackberry Style is free. These are fantastic smartphones and
Sprint has a Blackberry for every need.
In addition, Sprint is offering credit union members strong incentives to switch. Members can just bring
in their number from another carrier to Sprint, activate a smartphone, like the Samsung Epic™ 4G, on a
new line until June 23, 2011 and Sprint will give them a $125 service credit. If they’re not ready for a
smartphone, Sprint will give them a $50 service credit when members move their number from another
carrier and activate a Sprint phone. Either way, your members win.
And finally, Sprint is offering instant rebates on many devices. No more mail-in rebates, members will get
the savings at the time of purchase. Good until June 23, 2011. Learn more about the Sprint Credit
Union Member Discount Program here. n
DIRECTV Customers Can Get NFL Sunday Ticket for Free
Your members can now catch their favorite NFL team on the NFL Sunday Ticket from DIRECTV – for
free! Through this special offer, credit union members can receive the NFL Sunday Ticket for free with a
new DIRECTV activation with the Choice Ultimate package or above. They’ll never miss a game and
every Sunday they’ll thank their credit union for providing this great opportunity. This is on top of the
current $100 savings credit union members already receive with a new activation:
• $60 off received as $5 off each month for the first 12 months of service
• $40 rebate from Invest in America that members receive after they sign up and make their first
payment to DIRECTV and return the rebate form
Plus, if you remind your members to use your credit union’s credit or debit card to pay for this
service, they’ll save even more thanks to your credit union’s low interest rates and fees. Visit the
DIRECTV page of LoveMyCreditUnion.org to learn more about this valuable discount. n
New Promotions
Utah Central Credit Union
“It was a no-brainer,” is how Utah Central Credit Union Director of Marketing Eric Richards describes
their decision to join Invest in America. “Anything that offers value to our members as part of the credit
union movement is a positive.”
Utah Central Credit Union has been with Invest in America since its inception and they tie it to their
own member rewards program called Central Rewards®. “We considered it a perfect fit to add to this
section of our brand,” explains Eric.
To promote IIA, they’ve included information on it in their newsletter, on their website and through
TV outlets. Future marketing plans include putting it in their monthly member email, eNews, and
mentioning it in their social media efforts. Plus, they consider having their frontline staff continually
trained on the benefits of the program an integral part of promoting the program.
The way Eric describes it, it’s another “no-brainer” when it comes to why other credit unions should
participate in IIA. “The Invest in America program is a simple way to create more value for the
members through merchandise discounts and big ticket items they have to purchase in life,” he says.
“The beauty of it is that it really is a “plug and play” concept. All it take is creating awareness so
members know it’s available to them 24/7.”
Eric also feels there’s a definite intrinsic value to credit unions offering IIA discounts to its members.
“Since Invest in America speaks to member loyalty, it creates a sense of belonging.” n
Shop America for Dads and Grads
Through Shop America, your members can save on all the items they need, including great gifts for
Father’s Day and graduations. And with each purchase they’ll earn cash back! With over 1,200 popular
retail merchants available through this exclusive credit union member mall, your members are sure to
find exactly what they need. For a limited time only, the following merchants are offering special offers
for credit union members:
Father’s Day Ideas
Apple Store:
• Free shipping with $50 purchase
• Get a Mac box set for only $129 plus free shipping
• Save up to 33% with a refurbished iPod purchase
Brookstone:
• Save $11 with $85 purchase. Code: JUNE11 – expires June 30, 2011
Graduation Ideas
Personal Creations:
• Save 20% with $49 purchase on personalized gifts – expires June 19, 2011
Colorful Images:
• Save 20% with purchase of 4 items or more – expires June 30, 2011
Learn more about Shop America here.n
Hot Topics
CU Spotlight
www.LoveMyCreditUnion.org
Promote Your Loan Application Online
Thanks to GM’s support, credit unions now have the ability to add their information to be included in the
loan link on the IIA GM microsite.When members are looking to obtain an authorization number for
GM Preferred Pricing, they can find their credit union’s name on a drop-down menu that then links them
to the credit union’s page of choice – whether it’s a page on loan information or an online application.
Over 600 credit unions have already taken advantage of this link by providing us with their information.
It’s free, virtually effortless and the rewards to your credit union are endless. To join the hundreds of
credit unions already listed on the microsite, we just need:
• Your credit union’s name
• Credit union contact information
• State
• Link (URL) of where members can either apply for an auto loan or learn how to apply for one.
Please send this to [email protected] and you will be added to
GM’s microsite. n