the power of storytelling: marketing your brand's purpose
TRANSCRIPT
THE POWER OF STORYTELLING: MARKETING YOUR BRAND’S PURPOSE
STORYTELLINGis a buzzword.
STORIES ARE UNIVERSAL.
STORIES HELP US DISCOVER OUR WORLD.
STORIES MOTIVATE.
ALIGN AND MOTIVATE YOUR TEAMS
IMPROVE INVESTOR COMMUNICATIONS
BUILD AUDIENCE
DRIVE SALES
THE 3 STEP WALTZ …
Define Your Story
Share Your Story
Grow Your Business
DEFINE YOUR STORY
DEFINE YOUR STORY
Why Does Your Company Exist?
What Makes You Different?
Why Does It Matter?
GOOD NEWS!!!
YOU FOUND PORPOISE!
EXISTING
STORY
CUSTOMER’S
STORY
“AND THE TIME
CAME WHEN THE
RISK TO REMAIN
TIGHT IN THE BUD
WAS MORE PAINFUL
THAN THE RISK IT
TOOK TO BLOSSOM.”
– Marilyn Monroe
“ONE OF MY GOALS IN
LIFE IS TO HAVE THE
BIGGEST RESIDENTIAL
POOL ON THE
PLANET.”
– Marilyn Monroe
“THE JOURNEY OF A
THOUSAND MILES
BEGINS WITH A
SINGLE STEP.”
– Marilyn Monroe
SHARE YOUR STORY
TAKE IT TO YOUR TEAMUse your story to inspire and align your team.
TAKE IT TO YOUR STAKEHOLDERSUse your story to help in communication and fundraising.
TAKE IT TO YOUR AUDIENCETurn your story into Content
Social Audit
Find Your Tone and Style
Start Making Stuff: Don’t be scared
Pull From Existing Creative Sources
Make a Plan
…add a cat
CONTENT CREATION
THE EDITORIAL CALENDAR
Make content that not only tells your story, but aligns with your monthly and yearly
goals. You can also define your ration of original content, reposting, UGC, etc.
Use Content Buckets Social Media Rule of Thirds:
⅓ OWNED
⅓ EARNED
⅓ SHARED
Checks and Balances
Define Your Audience
Leverage Current Platforms
Engage with Your Community
Don’t Forget the Website
STRATEGY & DISTRIBUTION
GROW YOUR BUSINESS
EXPAND YOUR PURPOSEWeave a relationship between your brand and the audience to inspire change in the world.
RESOURCES
The Hero with a Thousand Faces
Simon Sinek : How Great Leaders Inspire Action
42 Visual Content Strategies for 2017
19 Reasons You Should Include Visual Content in your Marketing
Storytelling With Purpose
Story Wars
Contagious
United We Brand
Harvard Business Review
Fast Company
Shakti Leadership
Johari Window
KEY TAKEAWAYS
Download the Presentation
Brand Questions
Social Media Rule of Thirds
Resources