managing your brand's online reputation
DESCRIPTION
Managing your Brand's Online ReputationYour Brand in the Wild Why online branding matters Determining brand strength online Leveraging social media to maintain your brand Tips to building your brand onlineTRANSCRIPT
© 2012 Regalix Inc. Confidential, All Rights Reserved
Managing your Brand's Online ReputationYour Brand in the Wild
Belmond Victor | SEO & SMM Manager
Dec 5th 2012
© 2012 Regalix Inc. Confidential, All Rights Reserved
About Belmond
SEO & SMM Manager
Over 8 years of experience with Fortune 500 and start up companies
Drives SEO Strategy within Regalix.
2
© 2012 Regalix Inc. Confidential, All Rights Reserved
Contents
Why online branding matters Determining brand strength online Leveraging social media to maintain your brand Tips to building your brand online
© 2012 Regalix Inc. Confidential, All Rights Reserved
Your Bran
d
© 2012 Regalix Inc. Confidential, All Rights Reserved
Examples
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This is where you want to be
© 2012 Regalix Inc. Confidential, All Rights Reserved
© 2012 Regalix Inc. Confidential, All Rights Reserved
Tier 1
Tier 2
Tier 3
Th
ese
are
gro
win
g.
We a
ll start h
ere
.
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1When a user types in your name, product or brand—what do they see?
Autocomplete results
Search [domain]
Related stores/brands
Search related to [keyword]
Multiple listings for your domain
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2When a user types in your name, product or brand—what do they see?
Google Places
Site links
People and Pages on Google+
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3When a user types in your name, product or brand—what do they see?
Unrelated SERPs
or
“Did you mean…” “showing results for…”
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Brands are good for business.
Google^
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From SEOBook: http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php
NEW ADDITION:8. “More
results” and other brand-
owned properties
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How do we get there?
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3How do we MANAGE Google?
Register your domain(s).
Register your username(s).
Create QUALITY content on domains & profiles.
Cross-link everything.
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© 2012 Regalix Inc. Confidential, All Rights Reserved
2How do we MANAGE Google?
Technical SEO audit
Content marketing strategy
Get social
rel=“author,” schemas, videos, pictures, product feeds, etc
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© 2012 Regalix Inc. Confidential, All Rights Reserved
ROI
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Kaushik.net/avinash/brand-measurement-analytics-metrics-branding-campaigns/
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Your Bran
d
© 2012 Regalix Inc. Confidential, All Rights Reserved
Your Bran
d
© 2012 Regalix Inc. Confidential, All Rights Reserved 23
Get in Touch
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Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 4 Offices
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visit: www.regalix.com
For a Free SEO Audit of your website / ecommerce portal, please get in touch us
If you have any questions about this webinar please feel free to get in touch with the speaker Belmond Victor, [email protected]