the power of social proof
TRANSCRIPT
![Page 1: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/1.jpg)
The Power of Social Proof
Using Psychology to Boost Website Sales
![Page 2: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/2.jpg)
Must be good fun?
![Page 3: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/3.jpg)
Must be bad food?
![Page 4: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/4.jpg)
“We're more likely to work late if others in our team are doing the same, put a tip in a jar if it already contains money, or eat in a restaurant if it's busy.
Here, we're assuming that if lots of other people are doing something, then it must be OK”
~ Robert Cialdini, “Influence: The Psychology of Persuasion”
![Page 5: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/5.jpg)
Social Proof:
“When people conform to the actions of others under the
assumption that those actions are reflective of the correct
behaviour”
![Page 6: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/6.jpg)
![Page 7: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/7.jpg)
We have customers – but we don’t use
Social Proof
![Page 8: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/8.jpg)
Or maybe not enough motivation.
![Page 9: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/9.jpg)
What about “Social Proof increases conversion rate”?
![Page 10: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/10.jpg)
Today’s Goals
![Page 11: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/11.jpg)
Learn what works
![Page 12: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/12.jpg)
Work on your business
![Page 13: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/13.jpg)
…and Take Action
![Page 14: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/14.jpg)
Author ~ Internet Marketing Consultant ~ Web Designer
Lego Addict
Engineer
Helping Business Owners Increase Sales, Brick after Brick
Rodolfo Melogli
![Page 15: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/15.jpg)
The Power of Social Proof
-- Learn what works --
![Page 16: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/16.jpg)
![Page 17: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/17.jpg)
![Page 18: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/18.jpg)
![Page 19: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/19.jpg)
![Page 20: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/20.jpg)
![Page 21: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/21.jpg)
businessbloomer.com/webinar
![Page 22: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/22.jpg)
![Page 23: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/23.jpg)
![Page 24: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/24.jpg)
![Page 25: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/25.jpg)
The Power of Social Proof
-- How to Get Social Proof --
![Page 26: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/26.jpg)
1. Ask for it
![Page 27: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/27.jpg)
Ask for Reviews
“Thanks for purchasing ____. Feedback is key to improve our
business so it’d be great if you could answer to the following: what problem did you have before ______? How has your life/business improved now?”
![Page 28: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/28.jpg)
Write their testimonial
“Thanks for purchasing ____. Feedback is key to improve our
business so I thought of writing a testimonial on your behalf: I had this
problem _____ and now I have this benefit _______. Ok if I publish this on
my website?”
![Page 29: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/29.jpg)
Automate
![Page 30: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/30.jpg)
![Page 31: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/31.jpg)
Pre-populatedTweet
![Page 32: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/32.jpg)
Ask for links
![Page 33: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/33.jpg)
2. Earn it
![Page 34: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/34.jpg)
• Write Great Content
• Run awesome events
• Put the user first• Round-up Posts
![Page 35: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/35.jpg)
3. “Pay” for it
![Page 36: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/36.jpg)
• Bloggers• Video bloggers• Guest Blog• Giveaway• Advertorial• Get interviewed
![Page 37: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/37.jpg)
4. Display it
![Page 38: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/38.jpg)
• Brand Logos• Memberships eg
Chamber of Commerce• Secure payments• As featured on• As seen on• Partners logos• Suppliers logos
![Page 39: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/39.jpg)
5. Don’t Make it up…
![Page 40: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/40.jpg)
Reddit co-founder admitted that the link-sharing site was initially seeded with fake profiles posting links to simulate activity.
Paypal figured that eBay was their key distribution platform, they came up with an ingenious plan to simulate demand. They created a bot that bought goods on eBay and then, insisted on paying for it using PayPal.
Marketplaces put up fake projects to show activity. Steve Sammartino talks of how he seeded Rentoid.com by essentially buying the initial items himself and renting them out.
![Page 41: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/41.jpg)
The Power of Social Proof
-- How to Take Action --
![Page 42: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/42.jpg)
Figure out your most relevant social proof. Numbers? Case studies?
![Page 43: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/43.jpg)
Set a 30 Day Challenge
Schedule + KPIs + GA Content Experiments
![Page 44: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/44.jpg)
Get Social Proof-proof!
![Page 45: The power of social proof](https://reader031.vdocuments.us/reader031/viewer/2022030218/58864bce1a28ab32768b6383/html5/thumbnails/45.jpg)
Thank you!BusinessBloomer.com/slides
BusinessBloomer.com/webinar