capturing social proof through word-of-mouth marketing
DESCRIPTION
Presented by @bubobox at Digital Marketing First 2012 in Brussels.TRANSCRIPT
Koen [email protected] www.bubobox.com
Capturing social proof through online
Word-of-Mouth (WOM) marketing
A little bit of history
Word-of-mouth marketing (WOMM, WOM marketing)
Don’t miss out // Offline
FOMO > Fear Of Missing Out“Velvet Rope principle”
Where would you eat?
Don’t miss out // Online
Social proof
Social proof // Types
1.Expert2.Celebrity3.User4.Wisdom of the crowds5.Wisdom of your friends
Example
Brand Advocates
They are inherently social peopleThey want to be looked at as expertsThey recommend many brands and do so oftenThey are avid content creators and sharers They want to help others
Video
Will video kill the text star?
Video
Will video kill the text star?
Brands
no plug-and-play tools
available to manage user-
generated-video content
and engage their fans
Fans
no fun, rewards, incentives
for contributing
So, how does it work?
Ambassadors
identify/reward
UGC
Brand
WOMM tools
Case study // Mobile Vikings video contest
20k visits in 7 days
24 min original video content
81% shares their content
brand interaction & engagement
social buzz: 1000’s of likes, shares, tweets, ...
www.thespiral.eu – 2,4M TV viewers in Europe, ~20k media entries in only one month
Social Video Marketing Suite
BuboBox offers brands with a strong community a complete B2B cloud video suite through a Saas model, while rewarding their fans, to manage:
Customer video testimonialsJob application videos…
Online video channels/contestsProduct video testimonialsEvent video
