the power of social media
DESCRIPTION
Social Media is evolving around us, This ppt will show you the impact it has on advertising and marketing.TRANSCRIPT
The Power of SOCIAL MEDIA.
-Sanjay Barua
What is ??
A new way of communicating.
The sharing of media, video, photos, music & ideas.
‘Social’ refers to ‘people to people’ activities.
Actually,
It’s all about Conversations !!
• Social Media is 1. A big deal.2. Going where your customers already are or where they want to be.3. Applicable to most companies in some way or another.4. Time-consuming.
• Social Media IS NOT
1. A fad2. A replacement for traditional advertising3. The first step4. FREE (few cases)5. All about YOU.
ADVERTISING
The Stats
1.1 Billion users
The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
Average age is 38
#2 visited site (after Google)
The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.
AKA THE BIG ONE
AKA THE BIG ONE
Why Facebook?
The stats speak for themselves
Mix of paid (Highly targeted)
And unpaid (permission marketing)
AKA THE BIG ONE
How to Facebook?EVERYDAY – Respond to inquiries, add fans, post on other pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell .
Lighten up
Facebook ADS
How to Facebook
as a Brand?
How small Businesses can benefit
from FB ADS ?
Keep your users
engaged and drive
more online and
in-store sales !!
It’s not about what you had for
breakfast. Ok, maybe sometimes.
Twitter allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive.
Why Twitter?Users in the prime spending period of their lives.
Smaller amount of users, but VERY ENGAGED and CONNECTED.
Real time search capabilities for lead generation and customer service
Twitter results now turn up on the front page of Google.
How to Twitter?DAILY – post links, “retweet” content, share your blog.
Engage prominent personalities.
Feed your blog
Press release distribution
search.twitter.com
If you're not going to make a committed effort to use a twitter account, don’t make one.
It’s not about what you had for
breakfast. Ok, maybe sometimes.
Twitter ADS
“Music is my DRUG and YouTube is my Dealer.”
Why use it?For the visual learners.
For Entertaining subscribers.
Spreading the word about your product more effectively.
Search Engine Optimization
“Music is my DRUG and YouTube is my Dealer.”
How to use it?Post at least quarterly; share other YouTube content monthly.
Invest in a video camera, hire a video production company, or use "photo-based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
YouTube ADS
Your Virtual Resume
•Why LinkedIN?No brainer
The best Rolodex ever
Lead generation
Your Virtual Resume
How to LinkedIN?Make a personal page for everyone in the company. Link them to your company profile.
EVERYDAY Follow up on messages/requests; Check in on your contacts, Post a status update.
WEEKLYFeed your blog posts; Answer questions; Make recommendations, Join groups.
Use the search feature for lead generation.
Get serious.
LinkedIN ADS.
INSTAGRAM is a fast, beautiful and fun way to share your life with friends and family.
Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it's that easy. You can even share to Facebook, Twitter, Tumblr and
more. It's a new way to see the world.
And the Results are Fruitful says Coke
Thank You.
References.
Mashable.com
Slideshare.net
SocialMediaToday.com
And, of course, Blogs, Facebook, LinkedIn, Twitter, and YouTube.
Queries