the power of purpose
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The power of purpose shows how organizations can create value in a sustainable and future oriented wayTRANSCRIPT
THE POWER OF PURPOSE Taking a frontrunner position towards a new retail and quality experience
The Future of Retail 24 april 2014
FRANS BECKERS Algemeen Directeur
EPEA BENELUX
Stefaan Vandist�ex-Duval Guillaume�Expert Branding en storytelling
Tom Duhoux�ex-Van Gansewinkel�Expert Business Development en Cradle-to-cradle
Bart Jansen�ex-Vito�
Expert Innovatie en duurzame
productontwikkeling
Rethinking the way we make things (Frans Beckers / EPEA)
Who we are, what we do and why (EPEA / Studio Spark)
Business models and retail experience (Tom Duhoux and Stefaan Vandist / Studio Spark)
How to make it happen? The process (Frans Beckers and Tom Duhoux)
FRANS BECKERS
About rethinking the
way we make things
THEMA GEEL
v
• Toxic materials • Health for all of us • Resource scarcity
WHY DOES IT MATTER?
THEMA BLAUW POOR INDOOR AIR QUALITY
THEMA BLAUW INCREASING RESOURCE SCARCITY
THEMA GEEL
BIOCYCLE TECHNOCYCLE
IN NATURE, EVERYTHING IS A RESOURCE FOR SOMETHING ELSE
WHY IS THE ROLE OF RETAIL SO IMPORTANT?
• ‘Chain director’ and ‘architect of choice’ for consumers • Turn innovation into a positive experience • Buy and take-back touch-point is key in circular systems • Customer ambassador to producers • Best market feeling
THEMA BLAUW WHO ARE THE FRONTRUNNERS TODAY?
THE FUTURE OF �RETAIL What do the trendwatchers tell us?
WATCHING THE TRENDWATCHERS….
From internet to outhernet
From multi-channel to
omni-channel
From usual to unusual
From eco-special to eco-normal
From ‘house of brands’ to ‘branded house’
A good storyteller tells a good story, a great storyteller tells a story that allows you to find a glorious role in that story… ��(Watts Wacker, world renowned futurist)
The Company
The Product
The Brand
BELIEF
TRUST EXPERIENCE
The Product
EXPERIENCE
The Company
TRUST
The Brand
BELIEF
Als mijn ervaring met het product bijdraagt tot mijn geloof in het merk en mijn vertrouwen in het bedrijf, dan zorgt dat voor een zeer versterkend en geïntegreerd samenspel. ��
Ok, laten we nu eens teruggaan naar de producten waar we
vandaag mee zijn begonnen…
SILVER
MATERIALS PASSPORT
CRADLE TO CRADLEProduct
MORE INFO
QUALITY STATEMENT
CERTIFICATE
Do you want to learn more aboutthe story behind this bin?
Scan this QR code, or go towww.epea.com/quality-statement
Congratulations withyour purchase!Read on to see what makes me so special!
BUSINESS VALUE
SOCIETAL VALUE
CUSTOMER �VALUE
fun
7 vuistregels om dit op een effectieve manier waar te maken
�#1�
Wees positief. �Bied perspectief�
�
�#2�
Maak het makkelijk�
�#3�
Zorg voor realistische beeldvorming
�#4�
Engageren in plaats�van evangeliseren �
�#5�
Wees ongewoon
�#6�
Voed sociale status
�#7�
Maak van je merk een sociaal�platform
Hoe beginnen we hier nu aan? Hoe leggen we het
innovatiepotentieel bloot?
A re
mix
of t
he O
VAM
SIS
Too
lkit �
and
the
EPEA
Roa
dmap
Het gaat over �business development!
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THE POWER OF PURPOSE�thanks for your attention!�@talkwithspark
EPEA [email protected] www.epea.nl Studio Spark [email protected] [email protected] www.studiospark.eu