The Power of Personal Branding

for Professional Success

Lorrie Thomas Ross

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Personal Branding Power Session• Success formula to define, refine and grow your

personal brand.• How to use the power of digital marketing to grab

the reins of your brand identity.• Tips on how to develop authority, create content,

establish personal style and maintain consistency.

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Personal Branding Success Formula• Expertise

• Identity

• Style

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Own Your Expertise

• What is your area of specialty? • What do you know that others in your industry don't? • What do you want to be known for?• What do you have to say? • What could you teach?

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Identity Check

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Style

• Distinction• Appearance (online and offline)• Communication (online and offline)• Integrated communication

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Personal Branding Breakdown to Breakthrough

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• lorrie@lorriethomas.com• @webtherapist• facebook.com/lorrie.thomas• linkedin.com/in/lorriethomasross/• Personal Branding Course

on lynda.com

Lorrie Thomas Ross, M.A.