the power of participation: an architectural approach
TRANSCRIPT
© 2010 Cisco Systems, Inc. All rights reserved.
The Power of Participation: An Architectural Approach
© 2010 Cisco Systems, Inc. All rights reserved. 2
John Chambers,Chairman and CEO, Cisco
On the Role of Cisco CIO. . .
“Your job is to think of what I think of before I think of it, and have it ready to go when I think of it.”
© 2010 Cisco Systems, Inc. All rights reserved. 3
Wave 1: 1990sConnection
Wave 2: 2000sInclusion
Wave 3: 2010 and BeyondParticipation
Enables Self-service and productivity
Changed behavior but difficult for organizations to leverage
Active Participation—Transforms operating models to improve business outcomes
Cloud/Virtualized Technologies
Secure Systems Intelligence
Immersive communication technologies—Video and Mobility
Transforming Transactions
Transforming Interactions
Transforming Organizations
eCommerce (b2b, b2c)
Connectivity
Social Media
Consumerization of IT
Impact of Internet Evolution on Organizations
© 2010 Cisco Systems, Inc. All rights reserved. 4
19981998
1GbEWorkloads Increase
Workloads Increase 10GbE
20052005
WorkloadsConsolidateWorkloads
ConsolidateWorkloads Workloads
MobilizeMobilize
VM-Aware Networks
Virtual Desktops
Clouds
20082008
. . . and New Network Capabilities
© 2010 Cisco Systems, Inc. All rights reserved.
Agile and Efficient Personal and Pervasive Open and Controlled
Enterprise Vision
Innovation OperationalExcellence
Break the compromise to deliver the AND:
Power of Participation
VXIMobility:Motion
Security:TrustSec
Voice/Video: Medianet
Green:EnergyWise
Application Performance:AppVelocity
66© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
The Data Center perspectiveThe Data Center perspective
Key Trends Impacting the Data Center
7
Server virtualization —higher performance
LAN and Storage convergence
VM-Level awareness
Workload provisioning
Applications availability
Drive for Green—power, cooling and space
The need to reduce costs and/or maximize profits
IT as business enabler
Business Architecture
ITArchitecture
The Cisco Data Center Business Advantage
© 2010 Cisco Systems, Inc. All rights reserved. 8
Data Center Business Advantage Architectural Framework
Application NetworkingSwitching Management Comput
e
Open / Standards
App. Performance
Energy Efficiency
Security ContinuityWorkload Mobility
Partner Ecosystem
Efficient Agile Transformative
Security OSStorage
Unified Network Services
Unified Computing
Unified Fabric
New Bus. Models,
Governance and Risk
Driving ProfitabilityNew Service
Creation and Revenue
Generation
Cisco Lifecycle Services
Policy
TECHNOLOGYINNOVATIONS
BUSINESS VALUE
SOLUTION DIFFERENTIATION
SYSTEMS EXCELLENCE
CloudAutomationVirtualizationConsolidation
Cisco Unified Fabric Continued Architectural Innovation
FY08
FY10
CONVERGENCECONVERGENCE
SCALESCALE
INTELLIGENCEINTELLIGENCE
Fabric Path
OTV
FEX-link
VN-Link
DCB/FCoE
vPC
VDC
Architectural Flexibility and Scale
Workload Mobility
Simplified Management with Scale
VM-Aware Networking
Consolidated I/O
Active-Active Uplinks
Virtualizes the Switch
Deployment FlexibilityUnified Ports
FY10
FY11
FLEXIBILITYFLEXIBILITY
RESPONSIVENESSRESPONSIVENESS
CONSISTENCYCONSISTENCY
Cloud optimization Secure multi-tenant cloud experience
Seamless Integration and automationOpen APIs
Policy-aware VMs Workload Portability and Mobility
Fabric Integration Rapid Service Enablement
Operational simplicityPolicy-based provisioning
Virtual services Agility and on-demand delivery
Cisco Unified Network ServicesContinued Architectural Innovation
Unified Computing SystemKey Innovations
12
TECHNOLOGY INNOVATION
SYSTEMS EXCELLENCE
Rapid Deployment
Workload Mobility
Optimized Scaling
Simplified Operations
Unified IT Workflows
Lower TCO
Unified Management
Open API
Service Profile HW Abstraction
Unified Fabric
Virtual Interfaces
Extended Memory
SYSTEMS EXCELLENCE
SYSTEMS EXCELLENCE
BUSINESS VALUE
BUSINESS VALUE
SOLUTION DIFFERENTIATION
SOLUTION DIFFERENTIATION
TECHNOLOGY INNOVATION
TECHNOLOGY INNOVATION
Cisco Unified Computing System
Over 1,700 UCS CustomersOver 1,700 UCS Customers
40+ ISVs Developing to UCS via API
40+ ISVs Developing to UCS via API
Over 250 B-Series Certified Partners
Over 250 B-Series Certified Partners
10 World Record Benchmarks10 World Record Benchmarks
UCS Advantage!
Mission Critical Enterprise Applications
71% Better Virtualized performance
80% Less infrastructure for Java
2X Virtual Machines
2X Database consolidation
Platform Migration
“Best in Class” Single Node results
65% Faster than IBM Power P-Series
Current Application Migrations
65% Better client performance
4X Virtual Desktops
#1 Java Benchmark—2-Socket x86
Unified Computing SystemTarget Benefits
Innovations in Cisco Data Center Lifecycle Services
BENEFITS
WHAT’S NEW
Ensures successful adoption in production environments Accelerates ROI
Validates changes in lab to ensure seamless integration in production
Insures service availability Smoothes migration, achieves greater application
agility, reduces TCO
Unified Fabric
Unified Computing
Unified NetworkServices
App migration and transition
Management systems integration
Unified Fabric exploitation planning and design
Wide Area Application Services testing and validation
Application NetworkingSwitching Management Comput
e
Open / Standards
App. Performance
Energy Efficiency
Security ContinuityWorkload Mobility
Efficient Agile Transformative
Security OSStorage
Cisco Lifecycle Services
Policy
TECHNOLOGYINNOVATION
BUSINESS VALUE
SOLUTION DIFFERENTIATION
SYSTEMS EXCELLENCE
Unified Fabric
Unified Network Services
Unified Fabric
Unified Computing
Unified Network Services
Partner Ecosystem
CloudAutomation
Virtualization
Consolidation
Solutions ApproachProviding Customers
Choice
Whole Offers
Data Center Business Advantage At the Heart of Business Transformation
New Bus. Models,
Governance and Risk
Driving Profitability
New Service Creation and
Revenue Generation
© 2010 Cisco Systems, Inc. All rights reserved. 1717
Cisco Desktop Virtualization Solution Overview
60% greater density of virtual desktops per server blade
1/3 cost of networking infrastructure
UCS Service Profiles
Bandwidth optimization and Rich Media acceleration
Over 20% savings per seat* vs. competitors
Clients
Cisco UCS Platform
Virtualized Data Center
CiscoWAAS
Cisco ACE
Desktop O/SDesktop O/S
Cisco ASA
CiscoMDS9000
Family
App App Data
Storage
Unified Network Services
Unified Computing
Unified Fabric
CiscoNexus
WAN
Partner Solution Elements
Cisco Data Center Business Advantage Framework
VDI Broker
© 2010 Cisco Systems, Inc. All rights reserved. 18
Virtualized Data Center
Virtual eXperience Initiative (VXI)Cross Architectural Approach
Virtualized Endpoint
BorderlessNetworks
XaaS CloudsEnterprise Data Center
Infrastructureas a Service
Softwareas a Service
Platformas a Service
Xas a Service
Nexus MDS
ACE WAAS
Call Manager
Storage
UCS
Mobile User
Coffee Shop
Airport BranchTrader
Medianet Services Interface
Medianet Services Interface
Home Office
Tandberg EndPoint
Campus
Client Services Framework
Medianet Services Interface
Mobility:Motion
Security:TrustSec
Voice/Video: Medianet
Green:EnergyWise
Application Performance:AppVelocity
© 2010 Cisco Systems, Inc. All rights reserved. 19
Applications anywhere with advanced application performance & securityApplication Velocity Network ServicesAnyConnect enhancements
Rich Participation – Experience virtualizedVirtual Experience Initiative(VXI)Application Performance Pillar (App Velocity)Virtualisation aware Borderless Networks
Borderless Infrastructure and Network/User servicesHigh density- / high performance platformsDeployment and optimization offerings
Extracting greater business valueDynamic business models activated by participation
Summary
© 2010 Cisco Systems, Inc. All rights reserved. 20
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