the potential benefits of making yourself visible online as a scientist

The Potential Benefits of Making Yourself Visible Online as a Scientist

Antony Williams

ACS Young Chemists CommitteeMIT, Boston, April 28th 2014

The Power of Social Media

The Power of Blogs

The Power of Blogs (from Sean Ekins, @collabchem)

Visibility Means Discoverability

• Q: Does a Social Profile as a scientist matter?

• You are visible, when you share your skills, experience and research activities by:• Establishing a public profile• Getting on the record• Collaborative Science• Demonstrating a skill set• Measured using “alternative metrics”• Contributing to the public peer review process• There are many ways to become “visible”

My entry into social media

• I was NOT a follower into the world of social media

• I am actually this guy…

• But challenge me and I get a “little vocal”

Learning about blogging the hard way

• ChemSpider was a “hobby project”

• Housed in a basement and running off three servers – one bought, two built

• Sensitive to weather and power stability

• Went live at ACS Spring 2007 in Chicago

Me as a Monkey

Now it’s not just blogging…

Social Networking 2007 vs 2013

• How many of you were on Facebook in 2007

The Names in 2013?

Your Profile as a Scientist

• If you are an active scientist – i.e. already published, active researcher, generator of data, early, mid- or late career there is lots to do!

• If you are a junior scientist the benefits of investing time now will provide a strong foundation for your future!

• So what do I do??

Maybe you should be a brand?

• If you are going forth into the social network adopt a “brand name” throughout the network

• Search Google for your “brand name”

• Choose a unique brand or be yourself• BRAND: Collabchem, ChemConnector• YOURSELF: egonwillighagen, joergwegner

Branding: I am ChemConnector

My Online Profile Built on..

• Methods I have shared science online include:• My work on Wikipedia• My blogs• Slideshare for presentations• YouTube for videos• ChemSpider for chemistry• GoogleDocs for data• Have an opinion, participate, step out there,

get busy, be productive, work hard and contribute – ChemSpider, ScientistsDB etc

My Online Profile Shared on..

• Places I am viewable:• Online CVs • LinkedIn• Google Scholar Citations for citations• Microsoft Academic Scholar for papers• ImpactStory• Plum Analytics• Wikipedia and ScientistsDB• Search engines

My primary CV is on my blog

Blogging was a passion…

• My blog is my voice

• I communicate and engage the community

• I ask for help, share my skills, collaborate

• Blogging was my most important voice in the social network.

• I committed to positions, have been very honest, challenging, invested a lot of time..

Using AltMetrics on my CV

Re.vu/AntonyWilliams

https://www.vizify.com/antony-williams/

Are you a-tweeting on Twitter?

• 140 characters to connect and communicate

• Use your “brand name” on Twitter – it has high frequency here…

• Greatest value for me – bite-sized nuggets into information of interest and leading people into information I wish to share including my posts, my activities

• Faster responses than email commonly!

Are you LinkedIn? You should be

• LinkedIn for “professionals”

• Expose work history, skills, your professional interests, your memberships – your profile WILL be watched!

• Who you are linked to says a lot about who you are. Get Linked to people in your domain.

• Professional relationships rather than just friendships. FaceBook-it for friends

LinkedInhttp://www.linkedin.com/in/AntonyWilliams

My Career Captured…

And “Endorsements”

Social Media Tools Feed Each Other

• Plugins and connectors integrate your activities across the social media platforms• Expose your Tweeting and your Slideshare

presentations directly on LinkedIn. • Plug-ins allow your tweets and

presentations to be automagically displayed on LinkedIn

From Slideshare Into the Network

Share/Manage Your Publications

• Where do you “manage your publications”?

• Share your “activities” with the community

• My publications/slides/videos are my CV on• My Blog• On LinkedIn• On SlideShare• On Researchgate• On Academia.edu

Are you sharing your slides online?

• Slideshare to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!)

• http://www.slideshare.net/

• Register for an account and retain your branding! Keep your online brand consistent

Upload and Add Details

• Edit title, add tags, add “abstract”, choose category

• Select checkbox for allow/disallow file download

SlideShare

My Google Scholar Profile

And Mendeleyhttp://www.mendeley.com/profiles/antony-williams/

My Co-author Graph on MAS..

Academia.edu

Sharing Science

• I became a community contributor to science

• Shared my expertise in the new world of open• Share your Figures• Contribute to Wikis – Wikipedia and others• Participated in Open Notebook Science• Build tools and platforms to support chemists• Shared my data, curated data, helped others• Had “some fun” along the way…

Popularizing ScienceFun in the Networks

Places to Share Videos

• There are other sites for you to share your videos online as a scientist

• YouTube• SciVee• Vimeo• Slideshare

Scientists are “Quantified”

• We are quantified

• Stats are gathered and analyzed

• Employers can find them, tenure will depend on them and these already happen without your participation

• Scientists Impact Factors, H-index and many other variants.

How I am Quantified…

The Alt-Metrics Manifesto

And into the AltMetrics World

AltMetrics via Plum Analytics

Usage, Citations, Social Media

Detailed Usage Statistics

• Persistent unique digital identifier

• Integrates to workflows such as manuscript and grant submission

• Supports automated linkages with your professional activities

Enabled by

Wikipediahttp://en.wikipedia.org/wiki/Antony_John_Williams

ScientistsDBhttp://tinyurl.com/7cqylsp

ScientistsDB

• Write your OWN article on ScientistsDB

• It is a community-policed site but it is “your” page

• An article, once approved by the community, can, in theory, be moved to Wikipedia if you meet the notability criteria

• All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia

Be Aware of Licensing

• Your blog, your YouTube video, your Slideshare, presentations, your Flickr photos, all represent your creative work

• Use licenses to protect and share your work

• Creative Commons licenses are recommended

• Be aware of copyright transfer and what rights you give away

Social Networking for Scientists

• The representation of YOU on the web is going to become increasingly important…

• Engagement and participation is a choice…

• Consider the value to both you and to your community regarding contribution• Open Data, Curations, Annotations etc.

My experiences in social media

• I was able to communicate AND demonstrate my skills, expertise, passion, drive and intention by blogging and sharing

• I have “connected” with some incredibly collaborative people

• Like-mindedness “out there” is a great feeling• I blog far less today than I used to…time

commitment can be very large• “Twitter makes no sense”…until I did it• LinkedIn is THE professional networking tool

My views of the future

• “Altmetrics” is going to be big

• Scientists, and especially young scientists, can “get in early” and build reputation

• It takes effort driven by participation…

Participate in your profile!

And our PLoS Article Today?

Thank youEmail: [email protected] Twitter: @ChemConnectorPersonal Blog: www.chemconnector.com SLIDES: www.slideshare.net/AntonyWilliams