generating direct sales through the internet making yourself visible, seo and the role of your...
TRANSCRIPT
Generating Direct Sales Through the Internet
Making Yourself Visible, SEO and the Role of Your Company Website
Agenda
Finding Parts on the Web: The Consumer Journey
A Quick Look at How Google Prioritizes Results
3 Things You Can do in Less Than 1 Day
Full Transformation: Streamlining Your Website
Tools to Manage it All
What PartCycle is Doing for Suppliers
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
The ConsumerJourney Starts
on the Webauto parts supplier
• Vehicles have parts and parts will fail
• Vehicle repair needs are often unexpected and unplanned
• When consumers need to make a purchase they use internet search engines to start their buying process
• Many parts suppliers fail to present themselves well on the web
• There is huge opportunity for differentiating your business
Consumer Realities
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Consumer Realities – They’re looking for you!
Source: Understanding Consumers’ Local Search Behavior, Research by Google | Read more in the full report
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Consumer Realities – They want to buy
1 in 3 consumers perform a search on a smartphone before visiting a store
50%of consumers visit a store within a day of
their local search
91% of small business websites aren’t
optimized for mobile
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Consumer Realities - They want specifics
Source: Understanding Consumers’ Local Search Behavior, Research by Google | Read more in the full report
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Understanding GoogleSearch Results
What Matters to Google?
PRE
QUA
LOC CON
OPT
TRU
Google ranking is a combination of
many factors
On-the-page + Off-the-page
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
What Matters to Google?
PRE WEB PRESENCE QUATECHNICAL
QUALITY
LOC LOCAL CONCONTENT
OPTTECHNICAL
OPTIMIZATIONTRU TRUSTWORTHINESS
OFF-THE-PAGE ON-THE-PAGE
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Let’s take a look….
Improving Your Rank: Three things you can do in less than a day
1 2 3
Claim your
Google+
Visit www.google.com/+/business/
Page
Claim your Business or Create Your Page
1
2
Verify your address and provide more information (Hours, Contact info, etc)
3
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Ask forReviews
From Customers
THANK YOU FOR YOUR PURCHASE!
If you were happy with our service, please write a review on our Google+ page and let everyone know!
www.google.com/+PartcycleNet1
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Perform an
Auditof Your Website
Ensure your website displays the information users are looking for:
• Location
• Business Hours
• Phone Number
• Directions to Your Business
• Link to Google+
Make sure all of this information is clearly displayed near the top!
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Full Transformation: What to do with Your
Company Website
WHAT YOUR WEBSITE SHOULD AND SHOULDN’T BE
Informative about your business (address, phone number, hours of operation)
Up-to-date Information
Modern, Clean Design
Mobile Friendly
Outdated
Don’t use images that aren’t visually appealing
Don’t bury information
If you can’t do it well, don’t do it at all
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
“It's actually better to have no website at all than to have one that makes your business look bad.”
-Entrepreneur Magazine
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Going all the way – Technical SEO
Download the full SEO Periodic Table from searchengineland.com
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
The PartCycle Site Optimization Toolbox
www.seositecheckup.com
www.google.com/analytics
www.google.com/webmasters/tools
www.serpfox.com
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
Here are a few things we’ll be doing for you with the PartCycle Marketplace
We’re going all the way, and bringing you with us!
We’re optimizing part pages, all the time
We won’t stop, even if we achieve SEO perfection
PartCycle is built to drive customers directly from search results to your parts
We always stay up-to-date, if something changes- we will change with it
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
We’re Great at Search
We’re going all the way, and bringing you with us!
We’re tying your supplier profile into our technical SEO
Our supplier rating system will be tied directly into Google Marketing your parts is our business,
so we have a huge budget going directly to online advertising
Our site will focus on improving your Presence &Trustworthiness
We’re Great at Online Presence
2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE
We’re going all the way, and bringing you with us!
We’re building modern integrations that are simple to implement
You won’t find an easier experience, anywhere on the web
PartCycle is building a seamless experience on all devices
2015 Copyright PartCycle Technologies, LLC
Our software development process let’s us build new features quickly
PARTCYCLE MARKETPLACE
We’re Great at Amazing Technology
Thank you for attending!
Learn more about us or sign up for our Beta Program at http://partcycle.net
For additional information, send us an email at [email protected]