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January 2019 | Berlin Partner for Business and Technology

Your Location: Berlin

The Place To Be For Business

| Berlin Partner for Business and Technology

10 Reasons For Berlin

REAL ESTATE

Superb office and

commercial space

THE GERMAN CAPITAL

Center of decision makers;

close proximity to politics,

organizations and the media

CENTRAL LOCATION

The best accessibility to the

center of Europe

PROSPERITY

Growth sectors for modern

research facilities

SMART CITY

Showcases und labs for

moderrn urban concepts

CITY OF START-UPS

Creative stimuli for innovative

companies

CITY OF TALENT

Magnet for highly skilled

specialists and executives

BRAIN CITY BERLIN

Network of science, research

and teaching

MEETING POINT

Cosmopolitan atmosphere

for new business contacts

QUALITY OF LIFE

An inspiring variety:

living, culture, sport and freedom

6. 7. 8. 9. 10.

2. 3.1. 4. 5.


Your Location

The German Capital

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Germany‘s Largest City

▪ The modern capital city of the biggest

national economy in Europe

▪ The second largest city in the

European Union, after London

▪ Germany’s largest city

by population and area

▪ A continuously growing and

international economic center

3.5 m

POPULATION

in Berlin (2014)

174,572of which 97,287 are foreigners

NEWCOMERS

in 2014

496,500

FOREIGN

POPULATION

in 2014

Source: Amt für Statistik Berlin-Brandenburg (2016)


Center Of Decision Makers

159

1.596

▪ Seat of Germany‘s federal government and

parliament: a short distance away from the most

important political decision makers in Germany

▪ Senior contacts in 159 diplomatic agencies and

international institutions

▪ All of the German head associations from the

private sector and society can be found here

▪ Seat of company headquarters and the

representative offices of large German

businesses

Fast contacts by being involved in the most

important economic, scientific and political

networksSource: Auswärtiges Amt;

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DIPLOMATIC

REPRESENTATION

ORGANIZATIONS


Germany’s Media Capital

75

50

50

1.200

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Source: Projekt Zukunft 2016

▪ Very good international media contacts

through correspondents

and accredited trade show journalists

▪ Wide range of publications with numerous

regional and nationwide newspapers

▪ Multimedia promotion by means

of news agencies and digital media

▪ Ideal conditions for production

for film and TV businesses

▪ The most powerful publishing location

nationwide

COMMUNICATIONS

OFFICES AND NEWS

AGENCIES

RADIO PROGRAMs

GERMAN AND

INTERNATIONAL

NEWSPAPERS

INDEPENDENT

JOURNALISTS AND

PRESS PHOTOGRAPHERS


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Berlin

Central Location


At the Heart of Europe


The Largest Junction Station In Europe

▪ Modern junction station

in the trans-European railway network:

Moscow to Berlin, Stockholm to Rome

▪ Fast, direct links to European centers

▪ Close proximity to the government district

and to political institutions

▪ Highly flexible commercial space in direct

vicinity with potential to expand

▪ Popular visitor magnet with a wide range

of shopping opportunities

Source: Berliner Hauptbahnhof GbR

TRAVELLERS

Per day, up to

300.000


Germany’s Best Local Transport Network

▪ Biggest local public transport

network in Germany

▪ Fast ways into the city and

high mobility for employees and visitors

Source: Berliner Verkehrsbetriebe,

S-Bahn Berlin GmbH, VBB

TOTAL LENGTH OF

LOCAL PUBLIC

TRANSPORT NETWORK

2,447 km

Buses

1,675 km

Commuter trains

332 km

Underground

146 km

Trams

294 km


BER: New European Airport Coming in 2017

▪ The most modern airport in Europe

is currently under construction

▪ Flexible capacities for 27 million

passengers per year

▪ International point of attraction

for investors

▪ The best establishment opportunities

in direct vicinity of the airport

▪ Wide variety of areas and very good

logistical structure

▪ Fast connections to the city

30 min.

JOURNEY TIME

from BER (Berlin

Brandenburg Airport)

to the city:

Source: Flughafen Berlin Brandenburg GmbH ©

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Germany’s Digital Capital

▪ The largest digital communications

network in Germany

▪ Europe’s largest closed broadband

distribution network

▪ High-speed connections

with ADSL and VDSL

▪ Flexible mobility in the wireless capital

of Germany: free wireless from 2017

▪ Innovation Report 2015:

Decided development: 50Mbit/s as the

minimum level for all houses, broadband

access of over 200 Mbit/s for digital centers,

pilot testing of the mobile radio standard of

the future, 5G

HOUSEHOLDS IN B

ROADBAND NETWORK

~ 95 %

WIRELESS HOTSPOTS

across the city

1.000

Source: Projekt Zukunft 2016

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Your Location

Meeting Point


City Of Trade Shows And Conventions

▪ In the top 4 of the world’s most

important conference cities with

350 venue providers

▪ Modern infrastructure and

flexible conference logistics

for large international events

▪ 6 of the leading international fairs

such as IFA, ITB, Grüne Woche, ILA,

Fruit Logistica and InnoTrans

▪ A continuously growing proportion

of international exhibitors

TRADE SHOWS per year:

more than

60

TRADE VISITORS

im Jahr 2015

11,4 Mio.

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Source:Berlin Convention Center (2016)


Tourism As An Economic Factor

▪ One of the top 3 travel destinations in

Europe alongside London and Paris

▪ The most frequently visited

city in Germany

▪ A constant increase in overnight stays

▪ The trendy destination for

international visitors

▪ In comparison to other European cities,

overnight stays offer better value for money

▪ A high density of new 5-star hotels such

as The Waldorf Astoria and The Ritz Carlton

Source: visitBerlin.de (2016)

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NUMBERS OF BEDS

137,000(an upwards trend)

DAYTIME VISITORS

500,000

OVERNIGHT STAYS

in 2015

30.3 Mio.

REVENUE FROM TOURISM

10.6 bn €

TAX REVENUE

1,9 bn €


Your Location

Real Estate

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Campus Berlin Buch 32 ha

495 haBerlin TXL

Europacity 40 ha

EUREF-Campus 5,5 ha

Clean Tech Park Marzahn

Business Park Berlin

Outstanding Locations

▪ The best commercial

real estate offers in Europe

▪ Third largest office market

in Europe

▪ High quality standards

with modern furnishings

▪ Office space available in

various locations

Clean Tech Park Marzahn

90 ha

420 haAdlershof

180 ha

109 ha

Mediaspree

Source: BNP Paribas Real Estate, At a Glance – Büromarkt Berlin (Q1 2016)

OFFICE MARKET

with modern equipped properties

19,4 mm 2


Attractive Prices In Comparison To Other Cities

▪ Affordable rents when compared

internationally

▪ Only 1/3 of the costs of top rents in

comparison to London or Paris

▪ High-quality living in city locations

for managers, employees and families

▪ High-quality buildings designed by

internationally renowned architects such as

Renzo Piano or David ChipperfieldOnly 1/3 of the costs of top rents

(EUR 22.50 per m2) in comparison

to London or Paris.

London Paris Berlin

VACANCIES

Office space in Berlin

3,8%

Sources: CBRE Global Prime Office Occupancy Costs (June 2015),

BNP Paribas Real Estate, At a Glance,– Büromarkt Berlin (Q1, 2016)


Development Sites And Office Locations

DEVELOPMENT

SITES/OFFICE LOCATIONS

in outstanding locations

in Berlin

Europacity

Adlershof EUREF Campus

Potsdamer Platz


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Your Location

City of Talents


▪ Ideal place for recruitment due to

high numbers of students

▪ Enormous potential for the highly

qualified with the highest per capita

density of academics in Germany

▪ Great quality of graduates –

very high graduation rate

▪ Forward-thinking education with

courses in science and engineering

▪ International students are drawn

by Berlins attractiveness

The Highest Concentration Of Academics In Germany

STUDENTS

175,000

UNIVERSITY GRADUATES

annually

31,500

INTERNATIONAL

STUDENTS

18 %

Source: Amt für Statistik Berlin-Brandenburg (2016)

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▪ Brilliant potential for the young

as well as skilled specialists

due to vocational training

▪ The largest proportion of highly

qualified people under 35 in Germany

▪ Low labor costs in comparison

to other large European cities

▪ Berliners have high language

proficiency levels

Talent

- 15 %

LOW LABOR COSTS

in comparison to other

large cities, up to

790.000

UNDER 25s LIVING

IN BERLIN

94%

LANGUAGE PROFICIENCY

bilingual citizens

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Source: Microzensus (2016)

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Your Location

Prosperity

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A trend within Germany for years:

▪ 2015 vs. 2014: biggest rise

in employment (+2%)

▪ 2015 vs. 2014: second highest

economic growth (+3%)

▪ Low wage, cost and price levels

in comparison

▪ Attractive academic landscape

for innovative businesses

▪ Customized service-packages

for Berlin Partner’s investors

Growing, Affordable, Inspiring

289

Set-ups and

expansions

of businesses in 2015

6.650

NEWLY CREATED

JOBS in 2015

(2015)

722.6 m €

IINVESTMENTS

(2015)

Source: Annual Report Berlin Partner 2015


▪ A dynamic city of services and technology

▪ A mixture of large and small businesses, and of future

technologies and of modernized and traditional industries

▪ A wide range of well-known businesses:

→ Location for international market leaders:

e.g. Bayer HealthCare

→ Global drivers of innovation and technology: e.g. Amazon

→ International corporations of IT and technology: e.g. O2

→ Long-established German companies: e.g. BMW & Siemens

→ Successful medium-sized companies: e.g. Biotronik

Location For International Businesses


Innovative Future Sectors And Growth Industries

Healthcare Industries IT/Media/Creative

Industries

Transport, Mobility,

Logistics

Energy TechnologiesPhotonics Service IndustriesManufacturing

Industries


▪ Centered branch competence through

the set-up of international eBusiness

companies, Internet providers and

network operators

▪ Dynamic economic development

in the field of IT/media

▪ An important location for market

leaders such as IBM, Oracle, eBay

▪ High quality of training through

specialized courses

▪ Marked potential for innovation thanks

to strong academic and research

sectors in IT

International Center For IT And eBusiness

7,300(2013)

BUSINESSES

In digital industries

80,000(2014)

EMPLOYEES

In digital industries

Source: ProjektZukunft Berlin (2016)


▪ “Unesco City of Design” – The only

German city to be a member of UNESCO’s

“Creative Cities” network

▪ Emerging fashion metropolis

with lots of young fashion labels

▪ The music capital of Germany with

international music businesses such as

Universal Music and Sony Music

▪ Film metropolis: Germany’s main TV and

film base; for example, Studio Babelsberg

and Adlershof are internationally

significant

Creative Industries

FASHION DESIGNERS

and labels:

2,500MUSIC INDUSTRY

businesses:

820

INCREASE IN TURNOVER

Software and games industry

since 2009

+50% (€+900 m)

Sources: ProjektZukunft Berlin (2016);3. Kreativwirtschaftsbericht (2014)

FILM AND RADIO

businesses:

3,700Employees:

36,000


Aim for 2020:

▪ Internationally accepted model of

electromobility

Tasks:

▪ Strengthen industrial added value

▪ Use the increasing potential of labor market

▪ Improve quality of life and the environment

Areas of action:

▪ Vehicles (the development and integration of

smarter vehicles within the transport system)

▪ Mobility and energy transition (electromobile

storage in smart energy network)

▪ Urban traffic (smart networking of electromobile

transport services)

Players and projects:

▪ Around 500 players in all areas of added value,

approx. 100 ongoing projects, further projects

prepared

Showcase: Smart eMobility, Made In Berlin

Major project

BERLIN-BRANDENBURG

INTERNATIONAL

SHOWCASE FOR

ELECTROMOBILITY

Project size (2013-2016)

€76 m

Berliner Agentur

für Elektromobilität eMO

Berlin Partner für Wirtschaft

und Technologie GmbH

www.emo-berlin.de


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Your Location

Brain City


▪ One of Europe’s outstanding

business locations

▪ Diversity of expertise

in all subject areas

▪ Depiction of the entire

valued-added chain

▪ Open research atmosphere in a wide

range of networks and associations

▪ Researchers from all over the

world shape Berlin’s climate

▪ Charité as Europe’s largest

school of medicine

Berlin, The City Of Intelligence: Density, Variety, Excellence

4

2

UNIVERSITIES

7

UNIVERSITIES OF APPLIED

SCIENCES

171,000STUDENT

30

PRIVATE UNIVERSITIES

over

30,000

EMPLOYEES IN RESEARCH AND

DEVELOPMENT over

4ART COLLEGES

are leading universities

Source: berlin-sciences.de (2016)

of which


▪ Cutting-edge research at extramural

research centers

▪ High potential for research as a foundation

for economic development

▪ Interdisciplinary teamwork

▪ Transfer of knowledge

▪ The diversity of the research spectrum

facilitates future-oriented research projects

Location For International, Cutting-edge Research

EMPLOYEES

In extramural research facilities

18,000

EXTRAMURAL RESEARCH

FACILITIES

over

70

INSTITUTIONS WITHIN THE

FRAUNHOFER-GESELLSCHAFT

(Fraunhofer Society)

4

Source: berlin-sciences.de (2016)


▪ The close connection between the

worlds of academia and business

can be seen through 10 technology

parks and 8 start-up centers

▪ Ongoing know-how transfer between

businesses and scientific institution

▪ Leading position in research and

development expenditure when

compared on a national scale

▪ Systematic development of research

and development through annual

investments

▪ Established and connected networks

between academia and business

Leader In Research And Development

INVESTMENTS

€1.5 bnannually

EXPENDITURE FOR

RESEARCH AND

REVELOPMENT

Percentage of GDP

3.58%

TECHNOLOGY PARKS AND

STARTUP CENTERS

22

Source: Technologiestiftung Berlin (2016)


Your Location

Startup City


Startup Hub Berlin

▪ Berlin is Germany and Europe’s

capital city of startups

▪ Every eighth new job vacancy

is created in tech businesses

▪ Focus of startups in the field of

digital business models

▪ Successful infrastructure for funding & finance

▪ Optimal conditions for entrepreneurs from all

over the world thanks to numerous incubators,

accelerators and coworking spaces

Berlin is internationally accepted as a startup center

and as a breeding ground for creative people who

want to change

the world.

NEW TECH STARTUPS

PER YEAR

500

EMPLOYEES

In Berlin‘s

technology businesses

42,000REVENUE

Every fifth start-up generates

a turnover of over

€1mNUMBER OF STARTUPS IN

BERLIN

2,500 (approximately 50% of all

German startups)

Source: Deutscher Startup Monitor 2015


The European Center Of Startups

▪ Boomtown for rapidly growing businesses

▪ The seat of successful startups such as

SoundCloud, Wooga, Zalando and Delivery

Hero

▪ The international growth of companies

specializing in e-commerce, games und

Web content

▪ The best gateway to the European Single

Market

▪ A good international presence in target

markets overseas, such as the USA and

China

▪ High availability of IT specialists while

simultaneously keeping wage levels

moderate

Venture Capital

Investments

in Berlin 2015

€2.2 bn


▪ Smart Cities Council:

"A smart city is one that has digital technology

embedded across all city functions.“

▪ UK Department for Business:

"The concept is not static, there is no absolute

definition of a smart city, no end point, but rather

a process, or series of steps, by which cities

become more 'liveable' and resilient and, hence,

able to respond quicker to new challenges.“

Smart City | Definition

Diagram: Forbes


Smart City Berlin: Showcases And Labs For Urban Concepts

▪ 300 research teams are developing

and testing new urban solutions at

10 future locations for a modern,

energy-saving and resource-friendly

life in international cities.

▪ Berlin’s digital industry

= perfect foundation for new

infrastructures and urban concepts

▪ Smart City Berlin network

@Berlin Partner = the driving force

and coordinator

70 %(Prediction by UN Habitat)

PROPORTION OF WORLD

POPULATION LIVING IN CITIES

IN 2050

+ 250.000(Prognose Stadt Berlin)

INCREASE IN BERLIN’S

POPULATION BY 2030

300

RESEARCH TEAMS FOR

SMART CITY CONCEPTS IN

BERLIN

FUTURE LOCATIONS AS

SMART CITY TEST LABS

10


10 Future Locations

Adlershof Buch

Humboldthain Südwest/Dahlem

CleanTech Business

Park Berlin-Marzahn

Schöneweide Flughafen Tempelhof

EUREF

Flughafen Tegel

Campus Charlottenburg

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Cultural City

▪ The leading cultural capital with

3 UNESCO world heritage sites

and 9 palaces

▪ Popular musical capital with star

conductors such as Sir Simon Rattle

and Daniel Barenboim as well as a

hip club scene

▪ A city known internationally for its

theatres and opera houses

▪ The city of movies with the Berlin

International Film Festival, the Berlinale

▪ The number 1 location for art in Germany:

renowned museums and galleries

OPERA HOUSES

3THEATERS

150MUSEUMS AND

COLLECTIONS

175

WORLD HERITAGE SITES

3

GALLERIES

220Source: visitBerlin

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Holiday Destination

▪ Most frequently visited city

in Germany

▪ One of the top 3 travel destinations

in Europe alongside London and Paris

▪ A constant increase in overnight stays

▪ More museums than rainy days

▪ The trendy destination

for international visitors

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DAY TOURISTS

annually

105 m

OVERNIGHT STAYS

(2015)

> 30 m

Source: visitBerlin


Liberal-minded, International, Tolerant

▪ One quarter of Berliners have a

migrant background

▪ The city highly appeals to creative people,

artists and students from

all over the world

▪ Widespread tolerance, cultural openness,

religious freedom and a diversity of faiths

▪ Large and established LGBT scene

▪ International and open atmosphere is

attractive to workers and business partners

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NATIONALITIES IN BERLIN

Source: visitBerlin


Liveable

▪ The number one location in Germany

for sightseeing, restaurants, shopping

and going out

▪ The green capital with parks, lakes and

woodland

▪ High recreational value for sailors, riders,

flyers, golfers and families with children

▪ Popular shopping city with KaDeWe

being the biggest department store on

the continent

▪ The culinary capital of Germany

PUBLIC PARKS

CYCLING PATHS

600 km

PROPORTION

of parks, woods, lakes and

waterways

30%

2,500

RESTAURANTS, BARS

AND CLUBS

5,740

Sources: visitBerlin.de, statistik-berlin-brandenburg.de

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Family-friendly

▪ Berlin is one of the top 5 most

family-friendly cities in Europe

▪ Leading position in childcare for the

optimal connection between family life

and work

▪ A familiar infrastructure thanks to

day-care centers and international

schools

▪ Second sporting capital of the world

after Melbourne

Source: statistik-berlin-brandenburg.de

DAY-CARE CENTERS

1,977

BILINGUAL EUROPEAN

SCHOOLS

31

SPORT CLUBS

415


Events Capital

▪ The German city with the most events

on offer

▪ Top-quality culture events such as

the Berlinale (International Film Festival)

▪ Exciting event locations such as

Mercedes Benz World, the Olympic

stadium and the Waldbühne (forest

stage)

▪ A party city with an internationally

recognized club scene

EVENTS

daily

1,500

Source:visitBerlin/Berlin Convention Center

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Your Location

Advantages

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Berlin: A Prime Location in Transition

An international city of decision

makers through the seat of the federal

government and parliament as well as

numerous political institutions

A magnet for skilled specialists,

executives, students and creative

people on an international scale

An expansion of international market leaders such as

Google, Amazon, Pfizer, Bombardier and

eBay, as well as successful start-ups

Rapid structural changes

from traditional industries to modern

service and technology locations

Substantial investments in spectacular

building projects such as Potsdamer Platz,

the government district, central station and

Berlin Brandenburg airport

The leading city in science

thanks to renowned research facilities

and a high proportion of knowledge-

based economy

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The City Of Innovation And Opportunities

Berlin as a brand is very popular and

well known as a prominent location

with a positive reputation

A stable political and economic

environment with high levels of legal

security for investors as well as the best

business supporting conditions in the EU

(European Union)

Situated at the heart of Europe at the

interface between East and West

Quick and direct accessibility thanks

to a modern infrastructure as a

requirement of international businesses

A modern city of technology and

innovation with an excellent scientific

landscape with opportunities for growth

Outstanding recruitment opportunities

for international businesses through the

high potential of young talent

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Some projects of the Berlin Partner für Wirtschaft und Technologie Berlin GmbH are funded by the federal state

of Berlin and the Investitionsbank Berlin, cofunded by the European Union – European Regional Development Fund.

Berlin Partner for Business and Technology

Ludwig Erhard Haus

Fasanenstr. 85 | 10623 Berlin | Germany

T +49 (0)30 46302-500 | [email protected]

www.berlin-partner.de | www.businesslocationcenter.de

Your point of contact

Name, Surname

Job title

Department

T +49 (0)30 46302-extension

[email protected]

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