the pinterest effect: what the future holds - seo.com webinar jan 23, 2013
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TRANSCRIPT
@atraine / @matt_siltala
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RECORDING PRESENTATIONSO SIT BACK AND ENJOY THE WEBINAR
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PLEASE PARTICIPATETWEET QUESTIONS TO @SEOCOM AND USE
#PinterestEffect HASHTAG
OR USE THE CHAT IN THE ROOM
Best Questions / Comments May Earn You AnSEO.com Bag O’ Swag!
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DOWNLOAD OURLATEST EBOOK
FOR FREE!
Learn how to drive traffic to yourWebsite and increase sales
Through Pinterest marketing
Stay Tuned For Link!
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Entered the scene in 2010 allowing bookmarking of all the beautiful things on the web• Core difference: It says look at this, instead of look at me!
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• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011
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• Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the
U.S.
Source:TechCrunch
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116% traffic growth in 2012 to 21.2M, 75% user growth
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~70%Percent of Pinterest users
that are female
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81%Percentage of Pinterest users
Between 25-55 yrs old
Source: Mashable
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Pinterest now the 4th largest organic traffic driver worldwide
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SEO.com has boards highlighting company info, helpfulInformation, marketing tips, and more.
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Avalaunch Media uses Pinterest to highlight recent content marketingand infographic pieces we created / promoted
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Hapari blew through inventory this year usingPinterest boards to highlight product lines and used
infographics
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Utah based ZAGG features products, gadgets, other related things
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Sephora integrated Pin It buttons on every product on their site.They also created employee managed boards and
Holiday boards.
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GET CREATIVE
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•Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.
•Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.
•Results - Wait a slide ;)...
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•We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest
•We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.
•Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.
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TIME ON SITE
~ 10 Second
~ 10 Minutes
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•Content•Products•Influencers•Trends
Hubs For Intel:
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Tools
Use Tools to spy on all the hubs.
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My Favorite - Lets Start With The Best
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Real Time “Alerts”
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Real Time Spying• What’s Hot Right Now!
• What’s getting the most comments?
• Who is pinning? (Find Influencers)
• Prices/Specials/Offers/Contests?
• Ideas?
• Content Ideas
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Finding Influencers
• PinReach• PinPuff
Tools for finding out how powerful a Pinterest user is:
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Analytics
Pinerly http://pinerly.com/pinalytics
Fully integrated analytics platform for Pinterest
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Competitive Intel & Research
•Repinly•Find Influencers•See Trends
Do Better. Do More.
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Other Free Facts and Tricks
If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)
http://pinterest.com/source/YOURWEBSITE.com
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•What Images Get Most Comments•Who Is Your True Audience•Board Names•Who to contact
Use This Tool:
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Case Study:Content idea gained that helped make the sale
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• Toppers• Mattress Covers• 15.6 min avg. visitor• 4 page views average/ visit
Over $30,000 in salesResults: (so far from this campaign)
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Thank You!
Andrew Melcior@atraine
Matt Siltala@Matt_Siltala
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Questions
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DOWNLOAD OURLATEST EBOOK
FOR FREE!http://bit.ly/Pinterest10step
Learn how to drive traffic to yourWebsite and increase sales
Through Pinterest marketing
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OUR NEXTWEBINAR
February 27, 201311AM MST / 1PM EST
Special GuestElisabeth Osmeloski
Executive Features Editor at Marketing LandPresident of Utah’s Association For
Search Marketing Professionals SLCSEM.org
Registration DetailsComing Soon
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THANK YOUFOR ATTENDING
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