the perfect web project - does it exist?
TRANSCRIPT
The perfect web project - (does it exist?)Fröjd is a web agency with technical core located in the heart of Stockholm, Sweden. Our clients have different needs, demands and possibilities and we help them to reach their full potential by using the right processes, methods and mindset. This presentation was held at a breakfast seminar at Fröjd in June 2014. Enjoy!
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What is perfect?
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The shiftDigital is communication Service
ProductsBusiness development
E-commerceSocial media
MarketingBranding
CommunicationCustomer Service
etc.
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?
“The Ad Agency”
“The IT Department”
“The E-commerce organisation”
“The lean start-up”
We need a new process for digital projects
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Ad-agency-wayConcept is king (some one else will produce it...)
Client sign-off is extremely important (heritage from print era)Everything needs to be designed and approvedWe present layouts in printed form (even website design)
Communication & brand is most important
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E-commerceSales rules
Constant improvement of processSmall change > Test > Small change > Test > Small change...Branding & communication is unnecessary “fluff”
Conversion rates
Copy with pride
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IT-departmentSystem integrations rulesBack-end is more important than front-end & UXInternal systems and platforms set the agenda Design is about “coloring” what is already decidedWaterfall-processes makes sure decisions are made
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Start-up-buzzMinimum Viable ProductPrototype & testBootstrap / leanTime to MarketAlfa-release, Beta-release, Closed Beta, Open BetaProduct focusThe “idea” is worthless
www.frojd.se@FrojdAgency
How do you do
it?
“The Ad Agency”
“The IT Department”
“The E-commerce organisation”
“The lean start-up”www.frojd.se@FrojdAgency
Why digital projects are challenging...
We careabout the users, the “product”, sales, branding, communication, customer service, safety, usability. Equally.
We care lessabout internal organisation, department and silos, below the line, above the line, if the CEO has IE7...
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www.frojd.se@FrojdAgency
?
Our way (right now, we are in constant change)
User Experience is not printable.
1.
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Analyze
Structure
Design
Front-end
Analyze& set goals
Prototype Prototype Prototype
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One way:
Our way:
Release often and dare to be in
beta. Don't "think" too much.
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2.
We have to accept one fact - we are ALWAYS one step behind...
1 year 2 years 3 years
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But, we can decide the size of the step...
1 year 2 years 3 years
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Post-launch-budget
Bigger than you think.
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3.
Budget transparency.
Time = functionality and user experience.
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4.
“Cheap”
“Fast” “Good”
Utopia
Later...
Expensive
Bad
quali
ty...
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Define the value. And set
goals. www.frojd.se@FrojdAgency
5.
Innovate a few things.
Standardize the rest. Prioritize.
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6.
Expectations, roles and
accountability.www.frojd.se@FrojdAgency
7.
Done is better than perfect.
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8.
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do not forget to link back to us!
@FrojdAgency