the path to customer centricity shah, denish;rust, roland ... · path to customer centricity:...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Path to Customer Centricity Shah, Denish;Rust, Roland T;Parasuraman, A;Staelin, Richard;Day, George S Journal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Complete pg. 113

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Page 1: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The Path to Customer CentricityShah, Denish;Rust, Roland T;Parasuraman, A;Staelin, Richard;Day, George SJournal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Completepg. 113

Page 2: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.