the pain in the mass tour sponsorship package

THE FIRST ANNUALPAIN IN THE MASS TOUR

SAT. 20TH – SUN. 21ST

SEPTEMBER 2014www.paininthemass.org

SPONSORSHIP PACKAGE

All Proceeds Benefit The Home Away Fund

What is The Pain in the Mass Tour?The Pain in the Mass Tour, according to cyclist who participated in our 2013 beta ride, is the toughest organized cycling race in Massachu-setts. It is a two-day ride designed to challenge cyclists to push beyond their personal thresholds while helping an amazing cause. This ride is unique because it combines Team Racing & General Rider classes as well as climbs up mountains, in one event.

The first day of the event is a century ride with a climb up Mount Wachussett, while the second day is more challenging with a 60 mile ride and a climb up Mount Greylock. General Riders will have the option to chose between riding both days or just riding day one, while teams sign up for both days.

What is The Home Away Fund?The Home Away Fund is a program within the Tyler Foundation that focuses on improving the quality of the family’s lives while caring for their child with epilepsy at Boston Children’s Hospital and UMass Memorial Children’s Medical Center.

At the drop of a moment, a child with epilepsy could be rushed to the hospital for tests and procedures that could keep them and their par-ents there for extended periods of time. The goal of the Home Away Fund is to provide these family’s with items to make their stay bet-ter and easier. We supply both hospital wings with “sign-out” items for the kids and parents to bring back to their rooms. These items include, but are not limited to: a large selection of current movies for both kids and the parents, technology devices such as iPads, Leap-Pads, nooks, kindles, and hand held games. We continually provide personal care items to the families, such as: soap, dental products, hair detangler for after EEGs, laundry detergent, and other necessary items that are often forgotten when packing in an emergency.

Event Day Expected # of Participants

Day OneFrom Marlborough to Greenfield 300-500116 miles, climb up Mt. Wachusett

Day TwoFrom Greenfield to Pittsfield 150-20060 miles, climb up Mt. Greylock

The Pain in the Mass Tour

Participant Profile

Ages: 25-55

Median Age: 32

Male/Female Ratio: 45%/55%

College Graduates:70%

Median HouseholdIncome: $60,000+

*Source: Simmons, MRI, USA Cycling Membership, Bicycling Magazine

www.paininthemass.org

Sponsorship Options

• Positioning as Title Sponsor of The Pain in the Mass Tour

• Company name or logo in all event advertising and PR activities

• Company logo on all official merchandise including t-shirts,

race jerseys and race bibs

• Company logo on all race associated signage

• Company logo and web link on the Pain in the Mass Home Page

• Media exposure leading up to, during and after race day

• Positive imaging as a supporter of a charitable event

• Two booths at the your choice of the start, finish & hub locations

• Sponsor address at awards presentations

• 4 free race entries to The Pain in the Mass Tour

• 2 free hotel rooms at the Hampton Inn in Greenfield

• First right of refusal for 2015 Pain in the Mass Tour

• Opportunity to place product or flyer in registration packet

• Company name and logo on cycling cap that all racers receive*

• Company logo on official t-shirts shirts

• Extended marketing for months and/or years as participants continue to wear cycling caps and t-shirts

• One booth at the your choice of a start or finish location

• Company logo and web link on the Pain in the Mass Website



*Sponsor logos on cycling cap will be limitied Cycling Cap & Title Sponsors only

• Company name and logo on water bottle that all racers receive*


• Extended marketing for months and/or years as participants continue to use water bottles and wear t-shirts

• One booth at the your choice of a start or finish location




*Sponsor logos on water bottles will be limitied Water Bottle & Title Sponsors only

Title Sponsor1 Slot | $6,000

Cycling Cap Sponsor

1 Slot | $4,000

Water Bottle Sponsor

1 Slot | $4,000


• Company logo on all mile markings throughout the route of your choice of day one or day two

• Company logo and web link on Pain in the Mass Website


• Company logo on banner at start/finish lines

• Media exposure leading up to, during and after race day


• One booth at your choice of the start location of choosen day

• 2 free race entries to the Pain in the Mass Tour

• 1 free hotel rooms at the Hampton Inn in Greenfield

• First right of refusal for 2015 Pain in the Mass Tour


• Choice of one of three hub stations: day 1 lunch station, day 2 top of Mt. Greylock or day 2 end-of-race celebration

• Company logo on all hub station signage

• One booth at selected hub station





• Company name in title of Team Winner Award


• Company name on official Team winner medals

• One booth at the end of race celebration





Route Sponsor2 Slots:

Day 1 | $4,000Day 2 | $2,000

Hub Sponsor3 Slots

$1,000/ea

Team Winner Sponsor1 Slot | $1,000


King of the Mountain Sponsor

1 Slot | $1,000

Queen of the Mountain Sponsor

1 Slot | $1,000

Vendor Sponsor$500/ea

Beverage/Water Station Sponsor

6 Slots | $250/ea

Packet Freebie Placement

$100/ea

• Company name in title of King of the Mountain Award


• Company logo on official King of the Mountain race shirts






• Company name in title of Queen of the Mountain Award


• Company logo on official Queen of the Mountain race shirts






• One booth at either the start, finish or at the end of race BBQ




• Company logo prominently displayed at (1) water station




• Product or flyer placement in registration packet




THE FIRST ANNUAL PAIN IN THE MASS TOUR | SAT. 20TH – SUN. 21ST, SEPTEMBER 2014


To inquire more about sponsorship packages, please [email protected]

All Proceeds Benefit The Home Away Fund

the pain in the mass tour sponsorship package

Documents

mass tour company

event day

mass tour opportunity

race bibs company logo

mass toursat

greylockthe pain

race jerseys

pr activities company