The PACA Business ModelThe PACA Business ModelRevised version, September 2004Revised version, September 2004

Jörg Meyer-Stamerjms@mesopartner.com

Key elements of PACA: Key elements of PACA: The product and its evolutionThe product and its evolution

Documentation andcodification of PACAprocess = facilitate transfer and training

Scanning of research /academic literature on territorial development

and upgrading

Scanning of internationalgood practice

Execution and evaluationof PACA Projects

worldwide

Development andrefinement of highly

effective mini-workshop formats

and other diagnostic tools

Territorial upgradingTerritorial change

management

Dissemination strategy for PACADissemination strategy for PACA

Training of specialized consultants and local actors– in developing countries– in transformation countries– in industrialised countries

• so far by mesopartner network Execution of PACAs by mesopartner network

in new settings– to adjust methodology– to develop new formats– to develop new markets

Creation of and support for a Community of Practice

Local government and other LED customers on the ground

Technical Assistance Agencies / DonorsOther top level agencies

LED consultantsin various countries

Key donor projects

Who is involved in PACA?Who is involved in PACA?

mesopartnernetwork

PACA Community

of Practice

Who may become a member of Who may become a member of the PACA Community of the PACA Community of Practice?Practice?

Skills: Individuals who have participated in a Basic

PACA Training have conducted at least two

PACA Exercises – the first with support /

coaching from an experienced PACA Consultant

participate in PACA Follow-up Training Courses

Behaviour: Individuals who apply PACA regularly communicate experiences

with and results of PACA Exercises to mesopartner– to contribute to PACA

knowledge pool

What’s the deal? What’s the deal?

Basic membership: Access to password-

protected section of PACA Website– updated manuals– new Mini-workshop

formats– PACA presentations– original exercise

presentations– case studies – PACA Flash– chat documentation – LED library

Premium membership: everything mentioned in the

left column advertised as provider on the

public PACA Website invited to participate actively

in mesopartner web events 36 hour response to e-mail

requests only for practitioners with

repeated successful PACA experiences

€ 90 € 180

The emerging worldwide PACA The emerging worldwide PACA Community of PracticeCommunity of Practice

Dom. RepublicNicaraguaEcuadorColombiaPeruBoliviaBrazilChileGuatemala

SerbiaBosnia-Herzegovina

Montenegro Macedonia

Albania

South AfricaNamibiaBenin

Mozambique

Ghana

ThailandIndonesiaSri LankaArmenia VietnamNepal

What is the role of the What is the role of the mesopartner networkmesopartner network??

Execute PACA Training and Follow-up Training Execute few, strategic, innovative PACA Exercises Support the PACA Community of Practice

– subscription-based, password-protected Website• regularly updated manuals, checklists, format instructions• regularly updated PACA presentation files• case-studies, videos, photos etc. • authentic PACA presentations• knowledge-sharing / discussion groups

– lots of dynamic content

– distance support (e-mail, chat, phone)– newsletter

Quality management of PACA

Typical questions:Typical questions:How can you secure the quality How can you secure the quality and integrity of PACA?and integrity of PACA?You can’t really, at least not at large. You can within the Community of Practice:

– constant exchange on advances in method– systematic documentation– ongoing training

For potential customers, the PACA website indicates PACA Consultants who offer good quality.

If customers want to go for cheap and bad copies, we can’t help that.

Typical questions: How can you Typical questions: How can you secure the intellectual property secure the intellectual property rights to PACA?rights to PACA?PACA is a registered trade-mark in the EU and South

Africa. Rather than pursuing a defensive approach, we opt for an

offensive approach:– continuous upgrading of the method– a service-driven Community of Practice model– advertising of experienced PACA Consultants to

potential customers Core idea: Membership in the COP offers value for money

-- there is no point in coming up with a cheap copy.

Thank you for your attention!Thank you for your attention!