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The Outlook of Bluetooth Enabled Accessories
Agenda
• Bluetooth Ecosystem
• Market Forecast
• Bluetooth Enabled Accessories
− Bluetooth Audio
− 3D Glasses and Remote Controller
− Wearable Devices
• About Airoha Technology
Confidential by Airoha
Bluetooth Ecosystem
• Market Forecast
• Bluetooth Enabled Accessories
− Bluetooth Audio
− 3D Glasses and Remote Controller
− Wearable Devices
• About Airoha Technology
Confidential by Airoha
Bluetooth Ecosystem
Legacy Device BLE Dual Mode BLE Single Mode
Bluetooth Ecosystem
Stand-alone (sensor) devices
Sports & fitness • Heart rate belt
• Foot pod
Automotive • Tyre pressure monitor
• Parking assistant
Home & entertainment • Remote control
• Home sensor
Mobile & office accessories • Mobile keyboard
• Identification systems
Healthcare • Blood pressure meter
• Glucose meter
Watch/wrist wearable device • Call remote mgmt
• Out of range alert
Dual-mode
host devices
Gaming
community
Weigh loss and
fitness coaching
Adventure
sports
team room
Tracking service
Car repair service
Elderly monitoring
service
Telehealth services
Web services
• Bluetooth Ecosystem
Market Forecast
• Bluetooth Enabled Accessories
− Bluetooth Audio
− 3D Glasses and Remote Controller
− Wearable Devices
• About Airoha Technology
Confidential by Airoha
Worldwide Bluetooth Accessory Market Forecast
Source : ABI research June, 2013
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
800.0
2013 2014 2015 2016
M u
nit
Automotive
Smart Home
Health Care
4.0 PC Peripheral &Consumer
Sports and Fitness
3.0 Remote Controller
3.0 Game Controller
3D Glasses
3.0 PC Peripheral
Car Kit
Speaker
Headset
Confidential by Airoha
Summary of the Bluetooth Market – Forecast and Trend
• Bluetooth audio includes headset, speaker, and car kit is
the biggest market of Bluetooth accessory currently
• Bluetooth low energy related applications will be the
trend in the future
• HID related application includes PC peripheral and
remote controller will move to BLE eventually as well
• Wearable device and Internet of Things (IOT) are the key
boosters for the BLE market
• Bluetooth Ecosystem
• Market Forecast
• Bluetooth Enabled Accessories
Bluetooth Audio
− 3D Glasses and Remote Controller
− Wearable Devices
• About Airoha Technology
Confidential by Airoha
Confidential by Airoha
Bluetooth Audio Market
• Bluetooth Headset
− The most mature application for
Bluetooth technology
− Relatively mature market and
gradually increase by the popularity
of smart phone and tablet
• Bluetooth Speaker
− Relatively new market for Bluetooth
audio
− Very popular in recent years and the
demand is still increasing
• Bluetooth Car Kit
− Stable market and higher spec
requirement
• Bluetooth Ecosystem
• Market Forecast
• Bluetooth Enabled Accessories
• Bluetooth Audio
3D Glasses and Remote Controller
− Wearable Devices
• About Airoha Technology
Confidential by Airoha
Confidential by Airoha
Bluetooth Accessories for (Smart) TV
Sound Bar
Speaker Keyboard Remote Control
Game Pad
3D Glasses
A2DP
HID HID HID
3DSP
Bluetooth 3D Glasses
• Samsung, Sony, Sharp, TCL, and Hisense are the
major players
Why Bluetooth
• No limitation of line-of-sight
− Traditional IR 3DG might lose synchronization when
you walk away or turn your head
• Support two-way communication
− Able to report battery status
− Indication if it is successfully associated with 3DD
• Single protocol to prevent interoperability issues
• Competitive power consumption
− Less frequent synchronization with 3DD
Unlimited Number of Connections
Dual View Function
Content A Content B
• Two users are able to watch two different contents by the dual view
function
Bluetooth Smart Remote Controls
Key Features of Bluetooth Smart Remote
• Light keyboard function
• Touch pad support (mouse function)
• Gyro sensor integrated (air mouse function
• G-sensor integrated
• Voice Input for voice recognition function (Google voice
search, etc)
• Moving to the Bluetooth low energy technology
Bluetooth Remote Control Architecture
BT Module
I2C
GPIOs
Key Matrix
LEDs
Battery
Gyro,G-sensor
touch Pad
Bluetooth SoC
PCB Antenna
CrystalEEPROM
Voice Codec
I2S
• Voice function can be supported through I2S interface
• Bluetooth Ecosystem
• Market Forecast
• Bluetooth Enabled Accessories
• Bluetooth Audio
• 3D Glasses and Remote Controller
Wearable Devices
• About Airoha Technology
Confidential by Airoha
Wearable Bands Share and Forecast
• 1.6M smart bands were shipped in H2 2013
• Over 17M/23M/45M are forecast to ship in 2014/2015/2017
Smart Wrist Band
Confidential by Airoha
Fitbit Flex Jawbone Up Nike Fuelband
Bluetooth Enabled
Sleep Tracking
Alarm Function
Battery Life 5 days 10 days 1-4 days
iOS or Android Both Both iOS
Compatible Apps 27 10 3
Price $100 $130 $150
Pebble Smart Watch
• BT2.1 ( upgradable to BT4.0 )
• Only work when connecting to smart phone
• Call, message, Facebook, Twitter, Email, and Calendar synchronization and
notification
• Vibration support
• AVRCP support
• SDK for App development support
• MSRP $115 USD
Hwawei TalkBand B1
• Announced in MWC 2014
• The combination of BT headset and smart wristband
• NFC Support
• 1.4 inch OLED
• BT4.1 support
• MSRP : $99 EUR
Smart Watch Feature List
Feature
iOS/Android Sync
Time Display ( Stand alone and Sync with phone )
Message Notification in different languages (SMS, phone call,
Facebook, Twitter, email, caller name, etc )
Link Loss Alert
Voice Control
Touch Screen
Music Player
Make/Answer Phone call
Voice to Text
Voice Control
Accelerometer (Fitness Features)
Vibration
OTA/USB Firmware update
LCD, OLED, E-paper Display
NFC
• Bluetooth Ecosystem
• Market Forecast
• Bluetooth Enabled Accessories
• Bluetooth Audio
• 3D Glasses and Remote Controller
• Wearable Devices
• About Airoha Technology
Confidential by Airoha
Confidential by Airoha
Airoha Overview
• World-Class Communication Technologies
– Founded since 2001 with $14M paid-in capital
– Bluetooth, PA, FM, Tuner, and WiFi
– 180+ employees, 85% in R&D and 75% with MS
or PhD degrees
• Offices
– Hsinchu Science Park, Taiwan ( HQs/R&D )
– Taipei, Taiwan ( Sales/R&D )
– Shenzhen, China ( Sales/FAE )
– Shanghai, China (Sales/FAE)
• Diversified Customer Base
– Platform: Mobile phone, TV, STB
– Peripheral: Headset, Speaker, HID, 3DG, Remote,
and Gaming
Confidential by Airoha
Consumer Electronics PC Peripheral
Mobile Accessory Wearable Device
ABxxxx
AB1126 AB1128
AB1511 AB1521 AB1523
AB1510 AB1520 AB1522
AB1120J AB1126 AB1600
AB1107 AB1112 AB1601
AB1600 AB1601 AB1520
AB1510 AB1520 AB1522
AB1511 AB1521 AB1523
AB1126
Airoha Vision - Leading Bluetooth Device Solution Provider
Confidential by Airoha
Airoha Strategy and Growth Drivers
2012 2013 2014 2015~
Hig
h G
row
th M
ark
et
Bluetooth HID/Headsets
Bluetooth 3DG/Remote
BLE Wearable
Devices IOT Market
• System Feature
- Bluetooth V3.0 with EDR function
- External EEPROM and serial Flash support
- Tx Power : 6 dBm
- Rx Sensitivity : -92 dBm @ 1Mbps
• Interfaces - UART, I2C, SPI
- I2S ( AB1510 only )
- PCM
- Line Input
• Bluetooth Profile - HFP1.6
- A2DP v1.3
- AVRCP v1.5
- HSP v1.2
- SPP1.2
• PMU and Battery Charger - Li-ion battery charger integrated
- Support fast charging up to 400mA, and
over-discharging protection
- Integrate 1.8V switching regulator, 1.8/3V
LDO regulator
• Voice and Audio Functions − Noise Reduction and Echo Cancellation
− Multi-band EQ
− Compander Support
− Packet Loss Concealment
− Adaptive volume control
− Voice Prompt Support (English and
Chinese in ROM )
• Package - QFN 6x6 48 pin
AB1510/AB1511 Overview
AB1112 Overview • System Feature
- Bluetooth V3.0 with EDR function
- 288KB ROM and 24KB RAM
- External EEPROM support
- Tx Power : 4 dBm
- Rx Sensitivity : -89 dBm @ 1Mbps
- Ultra-Low Power Consumption ( for keyboard )
- 3 uA @ deep sleep mode
- 0.88 mA @ operation mode
- 0.1 mA @ stand-by mode
• Interfaces - UART
- I2C
- SPI ( Master and Slave )
- I2S ( Slave )
- 2 analog I/O
- 4 PWM modules for LED
• Bluetooth Profile - HID v1.1
- SPP v1.2
• Keyboard Feature - HW key scan support
- Maximum 8x18 key scan matrix
• PMU and Battery Charger - Li-ion battery charger integrated
- Support fast charging up to 400mA, and
over-discharging protection
- Integrate 1.8V Buck and 2.7V LDO
regulator
• Package - QFN 7x7 56 pin
AB1128 Overview
• System Feature
- Shutter control for 3D glasses
- Integrated 1.8V buck switching regulator
- Integrated 1.8V/3V LDO regulator
- Integrated 10V DC-DC converter for
shutter driver voltage
- Integrated four analog switch for shutter
driver
- Integrated Li-mode battery charger and
supports 400mA fast charging
- Embedded on-chip EEPROM
• Interfaces
- UART
- I2C
- SPI ( Master and Slave )
• Bluetooth Profile
- 3D sync v1.0
Confidential by Airoha
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