the organicmarketin germany - highlights2017orgprints.org/32712/7/schaack-2018-german-market.pdf ·...
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The organic market in Germany -highlights 2017
DIANA SCHAACKAGRICULTURAL MARKET INFORMATION COMPANY (AMI)14.02.2018, BIOFACH, NÜRNBERG
Highlights 2017
14.02.2018 | The organic market in Germany 2017 | © AMI GmbH2
● Supermarkets very activly widen their sortiments: discounters, supermarkets and drug stores
● Natural food stores are facing this concurrence and have to find new marketingways , growth rates have slowed down
● Stable consumer prices for many organic products while conventional priceswere rising
● Dry products are growing with higher volumes, higher prices were not reallypossible
● Milk- und Milk products and also meat are the most succesfull products groups● Supply with raw materials remains a big topic for processors● Organic area and procution has been grown by 10 % ● Processing Facilities for some products insufficient● Market grew by nearly 6 % up to 10.04 billion EUR –
5.1 – 5.2 % organic share
4.06 4.214.76
5.455.932.26 2.47
2.712.85
2.91
1.10 1.091.15
1.181.20
7.42 7.768.62
9.4810.04
2013 2014 2015 2016 2017
+8,8 %
+1,5 %
Bakeries, butchers, fruit & vegetable shops, farmer´s markets, small farm
shops, Online shops, health food shops, petrol stations
Incl. big farm shops with more than50,000 EUR additional purchase
Incl. drug stores
Organic food sales in GermanyIn billion EUR excl. Catering
© AMI 2018/OL-275 | AMI-informiert.de Source: Arbeitskreis Biomarkt
Supermarkets
Total
Natural food stores
Other sales channels
+2,2 %
+5,9 %
4.10 4.20 4.32 4.434.78
5.06
2011 2012 2013 2014 2015 2016 2017
5,1 bis 5,2
Organic shares are risingOrganic share of the total food market in Germany, in %
© AMI 2017/OL-277 | AMI-informiert.de Source: AMI based on Arbeitskreis Biomarkt and destatis
* Estimation depending on the development of the total food market 2017
24.915.1
14.213.9
13.011.3
9.77.77.77.46.96.4
4.5-1.6
ButterRed Meat
CheeseFlour
Drinking MilkVegetable Oils
EsggsPoultryBread
Sausage productsFruit
YoghurtVegetablePotatoes
8.614.2
12.57.1
12.211.3
7.96.5
2.25.6
4.84.3
6.8-2.6
Growth rates of sales volumes and sales values of household purchasesin Germany, 2017 vs. 2016 in %
Tops and Flops 2017
Sales value Sales volume
Source: AMI-analysis based on GfK houshold panel© AMI 2018/VB-177 | AMI-informiert.de
Growth rates per marketing channelGrowth rates of sales values of household purchases in different marketing channels, in Germany, 2017 vs. 2016, in %
Natural food stores Supermarkets
Source: AMI-analysis based on GfK houshold panel© AMI 2018/OL-312 | AMI-informiert.de
-1.1-7.0
11.26.8
14.732.6
11.27.36.26.5
28.310.1
-10.2
Drinking milkYoghurt
ButterCheese
MeatSausage products
EggsFruit
VegetablesPotatoes
BreadFlour
Vegetable oils
14.318.8
35.319.3
13.211.711.4
5.82.6
-1.8-6.4
6.43.7
12.7-0.9
20.320.119.4
11.24.3
3.23.9
-7.413.5
26.739.3
Discounter
* Sum of all mentioned organic products
4.04.5
0.48.6
0.612.1
3.86.06.6
1.71.03.6
3.2
0.58.2
4.13.1
2.72.32.3
0.90.90.80.6
-3.1-3.7
Fresh produce*Poultry
CheeseEggs
Milk / Milk productsPotatoes
Vegetable Oils / MargarineSausage products
FruitPorkBeef
VegetablesBread / Bakery products
Consumer prices for organic fresh products, growth rates, in %
Consumer prices remained stable
2017 vs. 2016 2016 vs. 2015
© AMI 2018/VB-113 | AMI-informiert.de source: AMI-Consumer price panel
12.48.0
7.27.1
6.05.9
5.34.2
3.63.5
2.62.0
1.81.51.3
0.6
EggsDrinking Milk
Vegetable OilsVegetables
FruitYoghurt
PotatoesBreadButter
Cream CheeseCheese
Red MeatMilk drinks
PoultrySausage products
Margarine
Organic shares of different productsOrganic shares of household purchases of fresh products in Germany 2016, volume shares in %
© AMI 2018/VB-112 | AMI-informiert.de Source: AMI-analysis based on GfK houshold panel
Organic Area and growth rateOrganic Agricultural Area in Germany in 1.000 ha and growth rate compared to previous year in %
© AMI 2018/OL-278 | AMI-informiert.de
546635 697 734 768 807 826 865 908 947 991
1'0161'0341'0451'0481'0891'2511376
Agricultural area in 1.000 ha
Souce: BLE (2000-2016), BÖLW (2017)
16.3
9.8
5.3 4.6 5.1 2.2 4.8 4.9 4.3 4.62.5 1.8 1.0 0.3 3.9
14.9
10
2000 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17
Growth rate in %
461546
597657 671 682 708 732
795
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
920-930
> 1.050
Organic raw milk collection in Germany in million kilogrammand forcast until 2018
More than 1 million kilo organic milk in 2018
Quelle: BLE© AMI 2018/OL-189 | AMI-informiert.de
2017 and 2018: AMI-Estimation
More Organic Milk in EuropeOrganic Milk delivery in selected European countries, in Million kilo
© AMI 2017/OL-239 | AMI-informiert.de Quelle: BLE, AMA, Danmark Statistik
58.3 60.7 62.7 64.3
60.3
66.1
80.5
31.435.5 38.4 35.9 35.5
43.641.3 40.9 42.1 39.9 42.1 43.1
2012 2013 2014 2015 2016 2017
Germany
Danmark
Austria
Die Agrarmarkt Informations-Gesellschaft erstellt unabhängig und übergreifend aktuelle Fakten und Analysen für das gesamte Agribusiness.
AMI Agrarmarkt Informations-Gesellschaft mbHDreizehnmorgenweg 1053175 Bonnwww.AMI-informiert.de
Diana SchaackMarktanalystin Öko-Landbau
Tel. (0228) 33 80 5-270Fax (0228) 33 80 5-2270