the nikkan kogyo shimbun website media … web media is mainly for b2b business and contains our...

https://www.nikkan.co.jp/ April 2019 Contact us [email protected] Digital Media Bureau

THE NIKKAN KOGYO SHIMBUN Website Media Guide

The Daily Industrial News Online Edition

Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD.

mailto:[email protected]



CONTENTS

株式会社日刊工業新聞社 Copyright 2018 NIKKAN KOGYO SHIMBUN,LTD.

Contents

What is The Daily Industrial News Online Edition

About Our Media

ｐ.２

Age, Industry, Position/Title

Occupation, Region

Audience Attribute

ｐ.３

ｐ.４

Page View/Unique User

Media Power

ｐ.５

Rectangle A Rectangle / Double Rectangle

Video – Rectangle

In-Article Rectangle

Rectangle Banner Package (+Newswitch)

Rectangle Ad Plans

ｐ.６

ｐ.７

ｐ.８

ｐ.９

Bland Text

Text Ad Plans

ｐ.１０

Online Edition Original Advertorial

Advertorial Reproduced from a Newspaper Article

Native Advertising & Links to Advertorial

Tie-Up Ad Plans

ｐ.１３

ｐ.１４

ｐ.１５

The Position of Ads for Smartphone

Note

ｐ.１６

1

Slider (Static)

Slider (Video)

Slider Ad Plans

ｐ.１１

ｐ.１２

“The Daily Industrial News Online Edition” is the news site owned by The Nikkan Kogyo Shimbun. Updated every

day at 5am(local time in Japan). This web media is mainly for B2B business and contains our newspaper articles,

breaking news, news videos, original contents, etc.

We have strength to cover the following industries: machinery, automobile, IT, electronics, material, chemical and

other related sectors/fields. Having connection to broad industrial sectors, we enthusiastically support the area of

science technologies, middle scale firms, small and medium-sized enterprises and venture companies.

Monthly Page Views 2,318,794

Monthly Unique Users 751,679（Results for Mar. 2019 ※Google Analytics）

Memberships 369,320 （As of Mar. 2019 ）

Articles updated per day 200-250

Database of articles（Archived from Jan. 2008）approx. 400,000

…All visitors are able to read the headlines.

Only Paid Users are able to read whole articles.

Memberships (registered users) can read up to 11 articles per month. ）

URL www.nikkan.co.jp/ ※currently available only in Japanese

【Services by User Type】

Visitor Free

Membership Paid

Membership

Headline Available

Paid Articles × Up to 11/month

Available View newspaper PDF

× ×

Article Search × All Headlines

(up to 11articles/month)

My page × Up to 3

keywords, 30 articles

Up to 20 keywords,

300 articles

Monthly Fee JPY 0 JPY 0 1ID=JPY 4,000

（+tax ）

What is The Daily Industrial News Online Edition?

About Our Media

Top 4 advantage points 1. We are trusted as a long–standing newspaper company.

We also leverage a range of social media to reach users.

2. Many of our users are decision makers with high media literacy skills.

3. Memberships can use our extensive article database to search for articles.

4. Active memberships who are willing to get information are increasing.

Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 2

http://www.nikkan.co.jp/

http://www.nikkan.co.jp/

Electrical/

Electronic

15.8%

Automobile/

Airline/Space

10.4%

Machinery/

machinery tool

10.9%

Precision

machinery

7.2%

information/

communications

7.3%

Construction/Civil

engineering

4.2%

Iron/Steel/Metal

3.1%

Chemical

4.0%

Plastic/Fiber/

Apparel

1.7%

Energy

1.9%

Food/Medical/

Cosmetics

2.5%

Trading

5.1%

Public Office

4.5%

University/Education

institution

7.4%

Distribution/Service

5.5%

Printing/Publishing/

Mass media

2.1%

Financing

Business,Insurance

5.1%

Medical care/

welfare

0.6%

Real Estate,

Development

0.4%

Fishery,

Agriculture &

Forestry

0.2%

Industry

Approx. Two thirds of our users are over 40s and managerial personnel.

63% of our users are in manufacturing industry.

More than half of our users are managers and above.

Age, Industry, Position/Title

Audience Attribute

10～19

0.6%

20～29

13.7%

30～39

19.6%

40～49

26.6%

50～59

25.8%

60～69

10.9%

70～

2.7%

Age

President/Chairper

son/Board

Members

14.9%

Department

Heads/General

Managers

15.8%

Section Chief

20.2%

Section

Head/Supervisor

16.3%

Staff

29.8%

Temp/Contract

Waker

2.9%

Position/

Title


Users Occupation: The rates of ”Sales”, ”Research & Development” and “Manufacturing” account for approx. 20%. People from management level also use our media a lot.

Region: Kanto area （which includes Tokyo, Yokohama, Chiba, etc.）accounts for 50%. While at the same time, other users widely exist in other areas.

Occupation, Region

Audience Attribute

Hokkaido,Tohoku

4.2%

Kanto

59.1%

Chubu（Tokai）

12.4%

Kinki

16.2%

Chugoku

0.9%

Shikoku

2.8%

Kyusyu,

Okinawa

6.6%

Overseas

0.1%

Region

Corporate Planning

4.9%

Managing Executive/

Director

7.7%

PR/Advertising

3.2%

Planning/Survey/

Marketing

3.9%

Research&Development

14.7%

Production/Engineering

5.0%

Design

4.9%

Manufacturing

2.3%

Sales

19.8%

Material/

Procurement

1.6%

Quality Control/

Inspection

1.4%

Personnel/Finance/

General Affair／IT

12.3%

Profession

7.4%

Student

6.6%

Occupation

Major cities

・Tokyo ・Yokohama ・Chiba ・Saitama

Major cities

・Nagoya ・Nagano ・Niigata

Major cities

・Osaka ・Kyoto ・Kobe

Major cities

・Fukuoka ・Naha


☑ The Daily Industrial News Online Edition

（Mar. 1-31, 2019）

Page View (PV) 2,318,794

Unique User（UU） 751,679

The average of last three months＊

2,311,367

＊Jan. 1, 2019 - Mar. 31, 2019

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

2,200,000

2,400,000

2,600,000

2,800,000

3,000,000

Page View/Unique User

Media Power


Rectangle A

Rate

1 week JPY 350,000 (+tax)

1 month JPY 1,100,000 (+tax)

Quantity 6 （including Rectangle B）

Exposure area All pages

Exposure type rotation

Estimated imps 350,000/month

Device PC *smartphone size is as below

Pixel size

ＰＣ 300 × 600 (Width × Height)

Smartphone 300 × 250 (Width × Height)

Rectangle B

Rectangle B Double

Rectangle

Rectangle Ad Plans

Rectangle Ａ

Rectangle B

Rectangle B Double

Rate


1 month JPY 800,000 (+tax)

Quantity 6




Device PC, smartphone （optimized depend on the device, refer to page 16）

Pixel size (Width × Height)

300 × 250

Rate



Quantity 6（including Rectangle B Double）





Pixel size (Width × Height)

300 × 250


Video

Static area

You can use video at the area of Rectangle or Rectangle B.

For smartphone, please decide the style among options from the right image.

Rate

Rectangle A 1week JPY 280,000 (+tax)

1month JPY 900,000 (+tax)

Rectangle B 1week JPY 230,000 (+tax)

1month JPY 700,000 (+tax)

Quantity 5

Exposure area All Pages



Video – Video Rectangle

Rectangle Ad Plans

ＬＰ：Landing Page

2: PLAY＆GO When users tap the ad area, open video app

and next proceed to LP.

1: Direct link

Proceed to LP directly when users tap the ad area.

〈 No sound〉

3: Multi-Link Assign the different URL link to Static area

and Video area.

Video Rectangle banners are available both PC and smartphone.

Please prepare just 1 video data for this ad.

On the ad area, there are 2 separate areas: a Video area and a Static area.

You can show titles or copies on the Static area.

《ＰＣ》《 Smartphone 》

Video

Static area

ＬＰ Open the URL

of landing Page

video Player open

Users Close

The Video

〈 No sound 〉 Play the video on In-app player 〈 Sound-On〉

Open the URL of landing Page

Video

Static area

〈 No sound〉 Play the video on In-app player 〈 Sound-On〉

Open the URL of landing Page

Video

Static area


In-Article Rectangle will be displayed at the bottom of the

in-article photo.

“After logging on pages” are only available for free

memberships and paid memberships only.

About displaying ads, we do not exclude competitive ads.

Rectangle

《 Before logging on pages 》《 After logging on pages 》（available only free memberships and paid memberships）

Rate 1 week JPY 200,000 (+tax)


Quantity 3

Exposure area Article pages *

Exposure type Rotation



Pixel size ＰＣ 300 × 250 (Width × Height)


* The following genres will be exclude- “People” “Opinion” “Topics” “New Product” ”Etc.” “Special/Advertising”. *Both a PC size banner and a smartphone size banner are required.


Rectangle Ad Plans

Rectangle

Log on


By means of combining the synergy of our “Online Edition”

with “Newswitch”（*1）,advertisers will be able to expand

the reach for wide range of ages, type of businesses, job

titles.

Newswich package have positive effect for various users ,

especially young business person or university

students(20s～30s) and engineers. It is also effective for

users in charge of business planning or start-up business,

belong to related division such as

“Planning/survey/marketing” ”PR/Advertising”.

*1 Newswitch is owned by THE NIKKAN KOGYO SHIMBUN. Our editor categorize industrial news into always more than 10 themes, e.g. ”Robot / AI” ,“ IoT”, “MRJ/Airline/Space” The reporters at The NIKKAN KOGYO SHIMBUN and outside industry pundits choose pieces and comment on them as facilitators. Newswitch is currently offered in Japanese only.

Rate

The Daily Industrial News Online Edition RectangleＡ

+ Newswitch Rectangle

2weeks JPY 650,000 (+tax)

1month JPY 1,200,000 (+tax)

The Daily Industrial News Online Edition Rectangle B

+ Newswitch Rectangle



The Daily Industrial News Online Edition In-Article

Rectangle +

Newswitch Rectangle



Quantity 6 (3 in case of In-Article Rectangle)

Exposure area The Daily Industrial News Online Edition Rectangle : All pages* ＆ Newswitch Rectangle（All pages）


Estimated imps

700,000imp/month The Daily Industrial News Online Edition Rectangle 350,000 + Newswitch Rectangle 350,000

Device PC , smartphone （optimized depend on the device, refer to page 16）

Pixel size

ＰＣ 300 × 250 (Width × Height)


*In-Article Rectangle does not appear in categories below:

“People” “Opinion” “Topics” “New Product” ”Etc.” “Special/Advertising”

・Rectangle Ａ・Rectangle B ・In-Article Rectangle ・Rectangle on the “Newswitch”

《Newswitch Rectangle》

Newswitch Rectangle

Rectangle Banner Package (+Newswitch)

Rectangle Ad Plans

レクタングルB

ＯＲ

《 The Daily Industrial News Online Edition Rectangle A,B 》

Rectangle

A

Rectangle B

《 Before logging on pages 》

《 After logging on pages 》（available only free memberships and paid memberships）



《 Online Edition In-Article Rectangle 》


Rate



Quantity 3

Exposure area All article pages *

Exposure type Position rotation

Estimated imps 1,000,000/month


Ad size Up to 35 Japanese characters

* On mobile version of website, the ads exposure is rotation, one by one. * No exposure for paid memberships

Brand Text

Text Ad Plans


The static banner ad is displayed above the article area.

The ad area is wide and pushed down automatically. Therefore, it has a strong impact on users.

After appear the ad, the first ad is replaced to the next

narrow banner (Contracted size) when the “CLOSE” button

at the right top is pushed.

When users access our website, the slider ad is pushed

down and appear the static banner ad automatically.

When users push the “OPEN” button, the first

ad(Expanded size banner) open and appear the banner

again.

Rate 1week JPY 800,000 (+tax)

Quantity 1

Exposure area All Pages（exclude; movie page, article feature page）

Exposure type The banner shows automatically when users arrive first time and then at random

Estimated imps 150,000/1week

Device PC , Smartphone （optimized depend on the device, refer to page 16）

Pix

el S

ize

PC

Expanded size ① maximum width:1000pixels, height:250pixels

Contract size ② maximum width:1000pixels, height:90pixels

Smartphone

Expanded size ③ maximum width:300pixels, height:250pixels

Contract size ④ maximum width:300pixels, height:80pixels

* When user move to next page (within 60 min. after leaving first page), the contract size banner will appear.

* Please submit your 4 kinds of data (Expanded size banner and Contract size banner) at least 10 business days before prior to the starting date.

Slider (Static)

Slider Ad Plans


The video area is displayed above the article area.

The ad area is wide and pushed down automatically. Therefore, it has a strong impact on users.

After playing the video, the first ad is replaced to the next

narrow banner (Contracted size) when the “CLOSE” button

at the right top is pushed.

When users access our website, the slider ad is pushed

down and play the video automatically.

When users push the “OPEN” button, the first

ad(Expanded size banner) open and play the video again.

Rate JPY 800,000 (+tax)

Quantity 1

Exposure area All Pages（exclude; movie page, article feature page）

Exposure type video plays automatically when users arrive first time* duration of video: For 15-30 seconds

Estimated imps 50,000/1week

Device PC only

Pix

el S

ize

Video Area maximum width: 1,000pixels × maximum width:250pixels Aspect Ratio - 16：9

Whole Ad Area

(1)Expanded size maximum width:1000pixels, height:250pixels (2)Contract size maximum width:1000pixels, height:90pixels

* The slider ad appears PC device only.

* When user move to next page (within 60 min. after leaving first page), the contract size banner will appear.

* Please submit your 3 kinds of data (video, Expanded size banner and Contract size banner) at least 10 business days before prior to the starting date.

Slider (Video)

Slider Ad Plans


Pushed down area

Pushed down area

Video area

Video

The supervision of The Daily Industrial News

Our company, specialize in respective industry/area, report and write your

advertorial responsibly.

Youtube videos are available on advertorials.

Archive

Contents will be archived for a year.

Native Advertising

Please refer to p16.

○ We charge for interviews, creating videos and other irregular works.

○ We allow secondary use of the article (include texts and photos).

○ The article must have credit on the headline. ex) 【〇〇〇〇〇/PR】

Sample Schedule

<1> Meeting/Interview

（about 1month -２months prior to releasing ）

<2> Submit materials to us

（about 1month -3weeks prior to releasing ）

<3> Check the staging page

（about 2weeks prior to releasing ）

<4> Release the page

Rate

2weeks JPY 1,000,000 (+tax)


Exposure area 2

Number of characters,

photos

Characters: around 1,500～2,000 + Photos:1～3

Estimated imps 1,000,000/2weeks（Native Advertising） 1,500 and over/2weeks（Advertorial）

Device PC, smartphone （optimized depend on the device）

A Sample of Original Advertorial Page

Advertorial Area

Online Edition Original Advertorial

Tie-Up Ad Plans

Please consult with our salesperson on prices and production schedules.


Reproduce another advertorials into online pages

Reproduce a newspaper or a magazine article into our Online

Edition page.

Reach a wide range of users on our website.

Youtube videos are available instead of photos.

Archive

Contents will be archived for a year.

Native Advertising

Please refer to p17.

○ The article must have credit on the headline.

ex) 【〇〇〇〇〇/PR】

○ We allow secondary use of the article (include texts and photos).

Sample Schedule

<1> Check the staging page

（about 2weeks prior to releasing）

<2> Release the page

《 The Daily Industrial News (Newspaper) 》

Advertorial

Online Edition Advertorial Page

Advertorial Area

Rate



Exposure area 2

Number of characters, Photos

The page structure is follow the paper media (newspaper/magazine) basically.

Estimated imps 2,000,000/1month（Native Advertising） 3,000PV and over/1month（Advertorial）

Device PC, smartphone （optimized depend on the device）

Advertorial Reproduced from a Newspaper Article

Tie-Up Ad Plans


Online Edition Original Advertorial page

Advertorial Area

Native Advertising & Links to Advertorial

Tie-Up Ad Plans

《 The Daily Industrial News Online Edition 》

《 The Daily Industrial News Online Edition Article page 》

<2>Native Ad [1] Duration : Always（1week）

《 Newswitch Rectangle 》

<4>Banner Rectangle Banner Duration : 2weeks

<1>Infeed Native Ad Posted at the article headline area Duration : For 2days

<3>Native Ad [2] Duration : Always（For 2weeks） Also put on smartphone site


The position of ads for smartphone site

Note

Rectangle B

Brand Text (It will be displayed only on “visitor” users.)

Rectangle A


Slider (Static) 《 Top page 》

Slider (Static) 《 Article Page》


Pushed down area

Reminder Banner Reminder Banner

Reminder Banner Reminder Banner

Pushed down area

the nikkan kogyo shimbun website media … web media is mainly for b2b business and contains our...

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