media guide and ad menu - 読売新聞オンラインmedia guide and ad menu the yomiuri shimbun...
TRANSCRIPT
© 2019 THE YOMIURI SHIMBUN
Media Guide and Ad Menu
The Yomiuri Shimbun Online
Nov 2019
© 2019 THE YOMIURI SHIMBUN
Overview
The Yomiuri Shimbun Online
Major News Website managed by The
Yomiuri Shimbun that has over-145-yo
history and the largest circulation in Japan.
Any user can access most of articles for free,
meanwhile print subscribers can access all
of them plus premium services.
Only website is available for any device.
Mobile Website
© 2019 THE YOMIURI SHIMBUN
4.0%
16.1%
27.4
%21.4%
13.9%
17.2%18-24
25-34
35-44
45-54
55-64
65+
female
16.8%
male
83.2%
Media Data and Audience Profile
Google Analytics, July - September 2019
Monthly Page Views:
32 Million
Monthly Unique Users:
4.3 Million[ Gender ] [ Age ]
Monthly Page Views: Monthly Unique Users:
50 Million 16.7 Million[ Gender ] [ Age ]
5.2% 5.2%12.6%
4.7%
9.8%
15.4%
20.4%21.6%
28.1%
18-24
25-34
35-44
45-54
55-64
65+
female
38.5%
male
61.5%
Monthly Page Views: 82 Million
Monthly Unique Users: 21 Million
Mobile61%
PC39%
[Monthly PV]
82 Million
© 2019 THE YOMIURI SHIMBUN
PC and Tablet Ad Menu
© 2019 THE YOMIURI SHIMBUN
Details
Ad Location Home page and News pages
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 1,000 JPY (GIF, JPEG)4,000 JPY (MP4)
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots (maximum) 1
Number of Advertisers ―
Technical Specifications
Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG, MP4
Maximum File Size100KB (GIF, JPEG)30MB (MP4)
Maximum Animation/Video Limit
30 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Top and News MPU
Impressions 500,000
Minimum UnitNews Page
Home Page
© 2019 THE YOMIURI SHIMBUN
Details
Ad Location Home page and News pages
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 1,500 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
Technical Specifications
Dimensions 300 x 600 pixel Acceptable File Types GIF, JPG
Maximum File Size 100KB Maximum Animation Limit 30 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)
*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Top and News Half Page
Impressions 500,000
Minimum Unit
AD
AD
News Page
Home Page
© 2019 THE YOMIURI SHIMBUN
Ad Location At the top of News pages
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 3,000 JPY (GIF, JPEG)5,000 JPY (MP4)
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
News Billboard Ad
Details
Impressions 200,000
Minimum Unit
Technical Specifications
Dimensions 970 x 250 pixel Acceptable File Types GIF, JPG, MP4
Maximum File Size1MB (GIF, JPEG)30MB (MP4)
Maximum Animation/Video Limit
30 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
AD
News Page
© 2019 THE YOMIURI SHIMBUN
Details
Ad Location At the lower part or bottom of Home page and News pages
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 200 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
News 2nd MPU
Technical Specifications
Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG
Maximum File Size 100KB Maximum Animation Limit 30 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)
*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Impressions 2,500,000
Minimum Unit
AD
AD
News Page
Home Page
© 2019 THE YOMIURI SHIMBUN
Details
Ad Location At the lower part or bottom of Home page and News pages
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 300 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
News 2nd Half Page
Technical Specifications
Dimensions 300 x 600 pixel Acceptable File Types GIF, JPG
Maximum File Size 100KB Maximum Animation Limit 30 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)
*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Impressions 2,000,000
Minimum Unit
AD
9AD
News Page
Home Page
© 2019 THE YOMIURI SHIMBUN
Details
Ad Location News pages (*delivered randomly)
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 5,000 JPY (GIF, JPEG)10,000 JPY (MP4)
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
News Page Premium MPU
Technical Specifications
Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG, MP4
Maximum File Size100KB (GIF, JPEG)30MB (MP4)
Maximum Animation/Video Limit
30 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Impressions 100,000
Minimum Unit
AD
News Page
© 2019 THE YOMIURI SHIMBUN
Ad Location At the middle of News pages
Running Period TBA
Starting Date TBA
Starting Time 10:00 – 17:00 JST
Regular CPV (Gross) 2.5 JPY (CPV billing is triggered after the video starts)
Guarantee Form View guaranteed
Number of Ad Spots 1
Number of Advertisers ―
InRead Video Ad
Details
Technical Specifications
Aspect ratio 16:9 Resolution Max 1920 x 1080
File Size 30MB Length 30 seconds
Material Deadline 5 business days before running
AD640×360
News Page
© 2019 THE YOMIURI SHIMBUN
Technical Specifications
Thumbnail Text Ad (Run Of Site)
Details
Ad Location News pages (*delivered randomly)
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 300 JPY
Guarantee Form Impression guarantee
Display Method Rotation
Number of Ad Spots 4
Number of Advertisers ―
Impressions 2,000,000
Minimum Unit
News Page
News Page
TextUp to 12 (Title), Up to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.
Dimensions 70 x 70 pixel Acceptable File Types GIF, JPG
Maximum File Size 15KB Maximum Animation Limit -
Loops - ALT text -
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
© 2019 THE YOMIURI SHIMBUN
Text Ad (Run Of Site)
Technical Specifications
Details
Ad Location News pages (*delivered randomly)
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 200 JPY
Guarantee Form Impression guarantee
Display Method Rotation
Number of Ad Spots 4
Number of Advertisers ―
Impressions 2,500,000
Minimum Unit
TextUp to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.
Dimensions - Acceptable File Types -
Maximum File Size - Maximum Animation Limit -
Loops - ALT text -
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
ニュースページ
News Page
News Page
© 2019 THE YOMIURI SHIMBUN
Mobile Ad Menu
© 2019 THE YOMIURI SHIMBUN
Ad Location At the top of News pages
Running Period TBA
Starting Date TBA
Starting time 10:00 JST
Regular CPM (Gross) 1,000 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
Mobile Banner
Details
Technical Specifications
Dimensions 320 x 50 pixel Acceptable File Types GIF, JPG
Maximum File Size 50KB Maximum Animation Limit 15 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)
*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Impressions 500,000
Minimum Unit
AD
News Page
© 2019 THE YOMIURI SHIMBUN
Ad Location At the top of News pages
Running Period TBA
Starting Date TBA
Starting time 10:00 JST
Regular CPM (Gross) 3,000 JPY (GIF, JEPG)5,000 JPY (MP4)
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
Large Mobile Banner
Details
News Page
Technical Specifications
Dimensions 300 x 180 pixel Acceptable File Types GIF, JPG, MP4
Maximum File Size100KB (GIF, JPEG)30MB (MP4)
Maximum Animation/Video Limit
15 seconds (GIF, JPEG)30 seconds (MP4)
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Impressions 200,000
Minimum Unit
AD
© 2019 THE YOMIURI SHIMBUN
Ad Location News pages (*delivered between the 1st and 2nd paragraph randomly)
Running Period TBA
Starting Date TBA
Starting time 10:00 JST
Regular CPM (Gross) 5,000 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
Mobile Premium MPU
Details
Technical Specifications
Dimensions 320 x 250 pixel Acceptable File Types GIF, JPG
Maximum File Size 100KB Maximum Animation Limit 15 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)
*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Impressions 100,000
Minimum Unit
News Page
AD
© 2019 THE YOMIURI SHIMBUN
Ad Location Home page and News pages (*delivered randomly)
Running Period TBA
Starting Date TBA
Starting time 10:00 JST
Regular CPM (Gross) 1,000 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 1
Number of Advertisers ―
Mobile MPU ROS
Details
Technical Specifications
Dimensions 320 x 250 pixel Acceptable File Types GIF, JPG
Maximum File Size 100KB Maximum Animation Limit 15 seconds
Loops Not applicable ALT text Not applicable
Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)
*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
Impressions 500,000
Minimum Unit
Home Page News Page
AD
AD
© 2019 THE YOMIURI SHIMBUN
Ad Location At the middle of News pages
Running Period TBA
Starting Date TBA
Starting Time 10:00 – 17:00 JST
Regular CPV (Gross) 2.5 JPY (CPV billing is triggered after the video starts)
Guarantee Form View guaranteed
Number of Ad Spots 1
Number of Advertisers ―
Mobile InRead Video Ad
Details
Technical Specifications
Aspect ratio 16:9 Resolution Max 1920 x 1080
File Size 30MB Length 30 seconds
Material Deadline 5 business days before running
News Page
© 2019 THE YOMIURI SHIMBUN
Mobile Thumbnail Text Ad (Run Of Site)
Details
Ad Location News pages (*delivered randomly)
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 300 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 4
Number of Advertisers ―
Technical Specifications
Impressions 2,000,000
Minimum Unit
TextUp to 12 (Title), Up to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.
Dimensions 70 x 70 pixel Acceptable File Types GIF, JPG
Maximum File Size 15KB Maximum Animation Limit -
Loops - ALT text -
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
News Page
© 2019 THE YOMIURI SHIMBUN
Mobile Text Ad (Run Of Site)
Details
Ad Location News pages (*delivered randomly)
Running Period TBA
Starting Date TBA
Starting Time 10:00 JST
Regular CPM (Gross) 200 JPY
Guarantee Form Impression guaranteed
Display Method Rotation
Number of Ad Spots 4
Number of Advertisers ―
Technical Specifications
Impressions 2,500,000
Minimum Unit
TextUp to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.
Dimensions - Acceptable File Types -
Maximum File Size - Maximum Animation Limit -
Loops - ALT text -
Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.
Material Deadline 5 business days before running
News Page