Budapest May 21, 2015

The next IT paradigm

as game changer

Harry van Dorenmalen, IBM Europe

Our world is changing

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The new era is defined by three shifts

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SHIFT 1 Data is becoming the world´s new natural resource, transforming industries and professions

SHIFT 2 The emergence of Cloud is transforming IT and business processes into digital services.

SHIFT 3 Mobile and social are transforming individual engagement – creating expectations of security, trust and value in return for personal information

OUR POINT of VIEW Data is the new basis of competitive advantage.

OUR POINT of VIEW Cloud is the path to new business models.

OUR POINT of VIEW A systematic approach to engagement is now required.

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The IBM

Strategy

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We are making a new future for our clients, our industry and our company. This is how.

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We are making markets by transforming industries and professions with data.

We are remaking enterprise IT for the era of cloud

We are enabling systems of engagement for enterprises. And we are leading by example.

© 2015 IBM Corporation

Software Defined

Storage

IBM Security

Intelligence Platform

• IBM Brings Watson to Africa

• BlueMix Launch and Cloudant Acquisition

• Watson Mobile Developer Challenge

• Watson and NY Genomics Center

• IBM Counter Fraud Portfolio

• POWER8 for Big Data and Cloud

• IBM Cloud Marketplace / BlueMix

• Silverpop Acquisition

• “Made with IBM” Brand Launch

$3B R&D Investment in

Chip Grand Challenge

IBM and Apple: Mobile for the Enterprise

China – Green Horizon

Watson Discovery Advisor

Synapse Chip

Watson Analytics:

Reinventing Analytics

for Business

IBM MobileFirst for

iOS Solutions

IBM Cloud Expands

to 40 CentersIBM Verse:

Reimagining

Work

JANUARY FEBRUARY MARCH

APRIL MAY JUNE

JULY AUGUST SEPTEMBER

OCTOBER NOVEMBER DECEMBER

SAP on IBM Cloud

BlueMix General Availability

IBM and Twitter: Turning Tweets

Into Better Business Decisions

• New Watson Group Formed - $1B

• x86 Server Sale to Lenovo

• $1.2B Cloud Data Center Expansion

We are redefining IBM for the world – 2014

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We are investing with speed in these

new imperatives - 2014

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We continue with bold investments - 2015

MAY

• IBM and Facebook for Personalized Experiences • IBM will apply deep enterprise analytics to

Facebook’s vast audience insights with additional information from IBM’s Marketing Cloud

APRIL

• 2nd SoftLayer Datacenter in the Netherlands

• KPN Partnership

JANUARY • First system able to process 2.5 billion

transactions per day • Makes possible real-time encryption on all

mobile transactions at scale • First mainframe system with embedded

analytics providing real time transaction insights

FEBRUARY • IBM Expands Global Research Network into

South Africa. • Johannesburg research lab to drive • innovation using big data, cloud and mobile

technologies • And to drive skills development and foster

innovation-based economic growth.

MARCH • IBM Connects “Internet of Things” to the

Enterprise • Cloud-based Open Platform for industries • More than 2,000 IBMers

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IBM Research expansion

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IBM Research Global Technology Outlook

(GTO)

Every year, IBM’s top researchers

identify significant technology

trends and disruptive

technologies that hold the

greatest potential to transform

industries, businesses and society

over the next 3-to-10 years.

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The GTO has continuously foreseen major IT

developments

e-business

Cloud

Workload Optimized Systems

Mobility in Enterprise Computing

Big Data

… and many others

High Performance Computing

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The recent evolution of the GTO:

It’s all about Data

2012 2013 2014 2015

Volume

Velocity

Variety

Veracity

Confluence of

Social, Mobile, Cloud,

Big Data, and Analytics

Systems of Insight

Data Transforming

Industries

Data will disrupt

entire industries

Mobile Social

Cloud

Internet of Things

Data

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Pillars of the next IT paradigm

– all enabled by cloud

Data Data curation leads to

optimal value

Compute must move to data

New IT platforms will emerge at the

edge

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Data is the new basis of competitive value

Retail

Banking

Oil & Gas

Healthcare

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Partnerships and ecosystems

Accelerates tech adoption and growth

Opens new markets

Brings complementary offerings

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IBM Innovation Space

Social agenda

Technology

Talent

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Thank you

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IBM Academic Initiative

Change the world with cloud technologies

Faculty

Nominate your courses as

an Academic Initiative

member to extend no-

charge access to Bluemix

for yourself and your

students.

Students

Whether you're in a

traditional classroom

setting or enhancing

your skills online through

a MOOC: are you ready

to build apps in the

cloud?

Researchers

Innovate quickly,

create breakthrough

research, and learn

about the IBM

Collaborative

Innovation Centers.

Universities

Want to leverage cloud

techologies for your whole

institution? See how

universities are already

using Bluemix and other

technologies.

https://www-304.ibm.com/ibm/university/academic/pub/page/cloud_program

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