· the newest fad, retailers and businesses are hard-pressed to anticipate trends and get ahead....

www.screenweb.com

FAMILY OF BRANDS:

*ST Media Group International Signage and Graphics Group Content Consumption Study, July 2017

Screen Printing reaches a unique cross-section of printers serving the garment, textile, graphics, industrial, and promotional-product fields. With an award-winning print publication that has served the industry for more than 60 years and a complete portfolio of e-media solutions for reaching these print professionals 24/7, Screen Printing provides the perfect solution for developing a cost-effective integrated marketing strategy to connect with target prospects.

BRAND MISSION

74%of subscribers surveyed prefer to receive their information via print than any other platform.*

51%of readers use industry websites, such as screenweb.com, to receive industry related information.

7.4is the average number of media types our readers use to obtain information relating to their business.*

Screen Printing reaches the most highly qualified audience of specialty printing professionals. Our magazine and its brand extensions deliver more than 2 million touch points annually.

WHAT IS YOUR TOTAL MARKET REACH?

42,500 total reach

12,500 qualified subscribers1

30,000 pass-along readers

Screen Printing delivers 12,500 subscribers. On average, each subscriber passes his or her magazine to 2.42 additional people, which means you get a total reach of 42,500 prospects.

DIGITAL EDITION PAGE 16

12,341 digital-edition bonus distribution3

Our digital edition is a searchable, interactive replica of the print magazine with hot links that drive website visits for our advertisers, as well as unique ad and content features that are not available in print. Bonus distribution is through email invitations sent to our newsletter database as well as through 24/7 access from our website.

WEBSITE PAGE 12

89,000+ ad impressions monthly4

Screenweb.com is the leading and most highly visited B2B website among screen printers in the US and around the world.

E-MARKETING PAGE 14

E-newsletter delivered to 15,968 recipients (weekly)3

E-showcase sent to 4,971 (1x/month)3

Screen Printing's e-newsletter covers timely news, industry trends, and the latest information posted on our industry-leading website. Our e-showcase reaches opt-in purchasers of products and services monthly.

BONUS DISTRIBUTION

TradeshowsAdditional brand reach gives prospects the opportunity to see your message

Bonus distribution of the publication will occur at these key shows: • DAX Kansas City • DAX Minnesota • ISA Las Vegas • DAX Chicago • InPrint • FP3 • Printing United • ThreadX • Printed Electronics USA • Wearables USA

An expanding community of graphics professionals Screen Printing's growing presence on LinkedIn, Facebook, Twitter, Instagram, and

Pinterest connects printing professionals and vendor throughout the world.

SOCIAL NETWORKING

1Source: July 2018 Screen Printing circulation database 2Litchfield Research, 2017 Screen Printing Readership Study 3Source: Publisher’s own research 4Source: Google Analytics: Based on 12-month rolling average

1INTERESTED IN ADVERTISING? Contact your Market Strategist listed on back cover for a customized program.

MAGAZINE PAGE 4

If you haven’t heard the news, print is cool again – not brochures, documents, and

the like, but the myriad of manufactured products that fall under the heading of

specialty printing. Personalized apparel and home goods. Wearable electronics.

Biomedical breakthroughs that are changing and extending countless lives.

Consumer products that incorporate functional printed circuitry as a seamless part

of the manufacturing process. And, of course, merch – the apparel and wide range

of branded memorabilia that resonate so strongly with emerging generations that

the titans of Silicon Valley have jumped in, attempting to make their mark.

It’s an amazingly diverse field with an expansive array of applications, but the trait

they share is that they create a connection – linking people to one another, to their

favorite brands and entertainers, to needed services. The print professionals who

bring these cool ideas to the masses represent a large, growing community poised

to adopt new technologies and solutions that will improve their businesses.

Screen Printing offers manufacturers and suppliers the ideal conduit to connect

with this lucrative audience of buyers. We unite the specialty printing community

with exclusive editorial coverage of the most important trends, pointing the way to

the future of print – as we have for more than 65 years.

And rather than rest on our legacy of excellence, we continue to evolve with the

dynamic industry we serve, as we did in 2018 with our Screen Printing Rising Stars

AwardsTM, saluting the talented young people who are developing into the next

generation of leaders. Because the future of print is very bright, indeed. Be sure

that Screen Printing figures into your plans for staying connected.

STEVE DUCCILLISenior VP, Content

SEND US YOUR NEWS! We welcome your announcements about new products, changes in your business, and other developments in your organization for consideration in Screen Printing magazine and our website, screenweb.com.

Please send your releases to: [email protected] or use the submission form on screenweb.com.

COMMUNITIES AND CONNECTIONS

2 INTERESTED IN ADVERTISING? Contact your Market Strategist listed on back cover for a customized program.

MARKET INTELLIGENCEIn every issue of Screen Printing, we cover the topics that are critical to running a successful specialty printing business.

E-commErcE: It’s an ever-evolving animal. As consumers become increas-ingly reliant on technology, insistent on quick gratification, and willing to adopt the newest fad, retailers and businesses are hard-pressed to anticipate trends and get ahead. Where do garment decorators fit into that picture? What platforms are they using? How automat-ed do they have to be? How do they keep the attention of their market? We spoke to a number of garment decora-tors, from edgy brands to spiritwear providers to personalized sock produc-ers, to see a variety of scenarios of e-commerce in practice. [Editor’s note: Stay tuned for more profiles in our e-commerce series in the October/November 2018 issue.]

scrEEnprIntIng24

E-commerce and garment decoration go hand in hand. Learn from the successes and chal-lenges that other shops are experiencing with their e-commerce strategies.

Kiersten Feuchter Some folks fall into their businesses by accident, or perhaps they start printing in their garages and hope for the best. Chris Berger and Brian Welsh, co-founders of Rokkitwear (rokkitwear.com), on the other hand, knew exactly what they wanted when they started their West Chester, Ohio-based company in 2012.

As he was running production at a nearby high-volume garment decorator, Berger began to notice that one of the markets they served had a lot of promise: high school spiritwear. He thought about the number of people who are willing to spend money to support a single student-athlete; he noticed how fragmented the market was for providing spirit-wear nationally; he saw consumer buying behavior beginning to trend toward, above all else, convenience.

“We said, ‘Boy, this is a gold mine,’” Berger explains. “‘Let’s go and build a company around it.’ So that’s what we did.”

They knew exactly how they wanted it done, too. They set up a business model based around on-demand fulfillment that would allow schools to simply send over their brand assets and start raising money.

Here’s how it works: The school (or coach, athletic director, booster parent, etc.) shares their brand marks, mascots, and colors with the company. Rokkitwear designs a custom online shop with roughly 350 products available using the school’s brand, and gives the school a link. The school promotes the link and receives 15 percent of the sales. And that’s that: no peddling paper order forms or handling envelopes of cash or dealing with an inventory surplus at the end of the season.

From day one, the key was to put the technology in place to back up the business model with a high standard of quality – both online and off. That meant a number of big invest-ments, including an entirely custom-built platform.

roKKitwear: a Gold Mine

It’s a VIrtual World

august / september 2018 25

You can’t talk about online retail without exploring how social networks fit in. Here are a few tidbits straight from our sources.

“I think social media is very important. One of the services we provide to our school customers is promotional awareness materials, so we’ll create 800 x 600-pixel social media cards that they can quickly send out on Facebook.” –Chris Berger, Rokkitwear

“It’s a source of advertising. That’s really what social media comes down to: People are being advertised [to], but they don’t want to feel like they’re being advertised to.” –Elliott Gress, The Naptown Collective

“A lot of it is educating the world that you can customize socks, so we need to give them a lot of examples. We do that through social media by posting regularly on Instagram and showing them: ‘Here’s what you could do for a bar mitzvah.’ ‘Here’s what you could do for a sports team.’” –Hayley Mullin, Sockprints

“I’ll always want to create that dialogue, with everything that I’m making, that it’s not just a T-shirt or it’s not just sweatpants, but this stands for a larger group of people and what those people value.” –Elliott Gress, The Naptown Collective

“We’re on Pinterest and have had some success with that. We get a lot of wedding customers there.” –Hayley Mullin, Sockprints

“Facebook is huge. At the end of the day, even though we’re in the school market, the purchaser is ultimately Mom and Dad. Moms are way more aligned with Facebook than anything else. When we are working with athletic directors and coaches, they’re primarily on Twitter. And Instagram, their stock’s rising in our eyes.” –Chris Berger, Rokkitwear

Social Media: don’t leave HoMe WitHout it

“It was an expensive undertaking,” says Berger, but it wasn’t for nothing. Rokkitwear’s entire e-commerce opera-tion was built “from the ground up,” without plug-ins or third-party applications. The customer interface is powered by an impressive design engine that converts high-resolution photography of blank apparel into the image of a thoughtfully branded product on the fly. “If you have a red shirt,” Berger continues, “and the school colors are black, red, and gray, our designs will change so that they’re suited for the color of the garment that they’re going on.”

Berger and Welsh didn’t settle for quick-and-easy when it came to investing in print technology, either. “Everybody told us, ‘You gotta stick with cotton,’” Berger says. “And we said, ‘No. We know polyester is going to be integral to our offerings.’” The company invested in a Kornit Thunder direct-to-garment printer and an Adelco Jet Force dryer (and recently installed a new Kornit Breeze and an Adelco Digi-Cure), but the work didn’t stop there. Anyone who’s worked in DTG knows that printing on polyester is no easy feat; Rokkitwear developed its own “gee-whiz technology” – as Berger puts it – and dedicated some serious time to product testing before he was satisfied with their polyester prints. “We tested all our products ad nauseum to figure out exactly how we needed to run each one of those garments,” Berger adds. “It’s not just a matter of, ‘OK, I got my image. I’m going to throw it on a shirt and dry it.’”

Choosing the right garment is integral when printing on polyester, too, and Berger had his suppliers in mind from the get-go. Rokkitwear is located in West Chester for a reason: It’s just a few miles from one of Sanmar’s largest distribution facilities, meaning product can be delivered and ready to print in as little as two hours. They’re also a one-day ship-ment away from Augusta and Holloway.

Berger says the variety of their products is one thing that’s contributed to Rokkitwear’s steady growth over the past six years. They offer 350 products in every store, and their online model allows them to keep up with fashion trends as fast as they occur. Suppliers have been more and more in touch with retail trends, he adds, and as soon as a new product is released, Rokkitwear can have it in their stores within an hour.

And how does the shop manage the seemingly chaotic workflow of countless colors, textures, styles, and graphics coming in the door, through production, and back out? It’s all about the good old-fashioned order form. “Everything is very visual,” Berger says. Everything is matched with the physical order form as soon as the blank product is delivered. Having well-trained staff is critical, too, he adds: “We introduce new products all the time, so they have to be very well-versed.”

Rokkitwear recently changed its tagline to “Your Brand. Your Store. Your Money.” Of course, there are always chal-lenges in getting customers to buy into a new business model, but, as Berger puts it, “It’s not by accident that Amazon continues to grow and grow.” So when it comes to getting schools to adopt a platform that basically does the work for them, it seems like a sell that will only get easier.

E-COMMERCE

screenprinting16

By mastering the ever-expanding range of special effects that can be achieved on apparel today, you can take your relationship with clients to an entirely new level.

Lon Winters, AsDPt

Good things happen when you combine special effects creatively. Left, the cat’s fur was printed with puff ink; the eye was done with simulated process overprinted with a clear gloss. Above, a black base topped with multiple distressed foil applications overprinted with an HD clear. All images courtesy of Graphic Elephants / Print This, Inc.

february / march 2018 17

A s many successful print shop owners have learned, adding the hottest

special effects to your product offerings allows you to add sizzle to your sales. We

all strive to set ourselves apart from ordinary apparel decorators, and that’s why

we reach into our bag of special-effect tricks. Plus, screen printers have resources and tools

at their disposal that decorators using other processes don’t, enabling them to add that extra

something that can win the order.Special effects also play nicely into fashion

trends, as they have for some time. Most of us remember brands like Ocean Pacific (OP) from the

‘80s. We weren’t the only ones wearing surf shorts and very cool corduroy shorts. Many of today’s styles

are still rooted in surfing and skateboarding as fashion has morphed into a hybrid drawn from many cultural

influences – extreme sports, urban landscape, music, and ultimate fighting, among others. No matter where you shop, special effects are everywhere, breaking all the rules of design, printing, and applications.

This revolution in decorating techniques has steadily increased the perceived value of the shirt and placed a premium on dimensionality, with effects that literally rise out of the traditional flat print. Today’s printers have tool boxes packed with multiple decoration processes that can be combined to give garments unparalleled visual and tactile appeal. Though it may seem at first glance that the garment market has few truly new special effects, the reality is that inks, fabrics, and printing processes are constantly evolving in response to consumer demand. The slow but steady trend toward PVC-free inks and the popularity of performance fabrics are just two examples that have driven innovation in our processes that, in turn, give you the ability to continually show customers embellishment choices that are truly new and different.

These developments give screen printers a unique opportunity to look beyond special effects and redefine

themselves as specialty printers. I frequently present seminars and workshops at trade shows and other industry events, as you may know, and over time my topics have changed from special effects to specialty printing. It may sound like semantics, but what I’ve learned in my business is that it’s the difference between selling a process and creating value. Specialty printing means turning an ordinary print into some-thing special. Great art combined with effects creates products your customers will be willing to pay for, increasing your margins.

There has always been a certain air of mystery in the industry about special effects. Much of what I try to teach (or sell, as the case may be) is taking the perceived complexity out of this work. The reality is that printers with a reasonable grasp of the basics can tackle many specialty printing applications. The fun-damentals of screen printing are the foundation. Even advanced techniques are all about doing the basics really well. Sure, a number of techniques are difficult and only the very best printers tackle them, but other popular processes are fairly simple and can be printed using basic materials.

Thirty years ago, most printers might have only been able to offer puff, metallic, or basic water-based prints. Today’s equipment and materials are far superior, with countless specialty inks, meshes, and stencil systems that require only the mastery of basic techniques. But it’s your responsibility to push past what these products were designed for, keeping in mind the qualities that attract your customers – things like texture, dimension, touch, and feel.

A World of PossibilitiesSpecial-effect techniques are continually being reinvented with a new spin to keep pace with fashion. Texture, for example, goes in and out of style – or the lack of texture in the case of discharge and burnout printing (in which cotton is chemically removed in a post washing). Both looks happen to be popular right now. Products like

GARMENT PRINTING

Does inkjet technology complement screen printing? Or is inkjet destined to ultimately displace its analog cousin?

We first pondered this question in the signage and display market. These are the applications from which screen printing itself emerged more than a century ago, and are also where wide-format inkjet first gained serious traction. From a traditionalist’s point of view, the test case must be considered cautionary. Inkjet eventually overtook screen printing in segments like retail graphics and outdoor advertising, and that’s no longer an opinion, but a fact.

Inkjet developers have long had their sights on what they believe to be bigger game in the textile industry. To this point, the results have been far less conclusive. Most studies estimate that inkjet’s share in textile print-ing, including garment decoration, is in the neighborhood of 4 percent today. However, many of the same market forces that worked in inkjet’s favor in the signage and graphics industry – shrinking run sizes, growing demand for customization, and increasing pressure on time to market, to name just a few – are every bit as relevant in garment decoration. And technology developers are beginning to respond with direct-to-garment (DTG) systems designed for significantly higher throughput.

Yet, just as higher-productivity DTG units are emerging, we’re also seeing a flurry of new hybrid machines that combine inkjet and screen printing in integrated production lines. This isn’t a new idea; the first hybrid machine, the Paradigm from Kornit, hit the market five years ago. Yet at the FESPA 2017 exhibition in Hamburg, Germany, six hybrid lines were shown, three of them for the first time. It’s difficult to ignore so much activity in such a short span of time.

Whether hybrid printing leads to a different end game than the one we’ve witnessed in commercial graphics remains to be seen. But looking more

ScreeNPRINTING34

HERE COME THE HYBRIDSSpecialty imagers find, once again, that the question of analog ver-sus digital isn’t a black-and-white one. What could be the impact on garment decoration if we leverage the best of both worlds?

STEVE DUCCILLI, ASDPT

Courtesy of Flora (top) and MHM (bottom).

OcTOber/NOVember 2017 35

closely at how DTG printing has developed in comparison with wide-format inkjet reveals a few clues.

PARALLEL PATHS?DTG inkjet technology emerged at the turn of the century, about a decade after it first appeared for commercial graphics. In both segments, the early inkjet devices initially met almost universal derision. Substrate options were limited. The inks were very expensive and didn’t meet all of the performance requirements of the finished product. And the units were painfully, almost comically pokey. No one took them seriously as production equipment, and in hindsight it’s not difficult to see why.

It took about two decades for wide-format inkjet to overtake screen printing’s share of the commercial graphics market. This happened through a series of breakthroughs that addressed each of inkjet’s technological shortcomings one by one. First came pigmented inks that enabled inkjet printed graphics to be used outdoors and in semi-permanent applications. Then solvent-based inks emerged with mechani-cal bonding properties that made print-receptive topcoats unnecessary on popular substrates and reduced the need for expensive lamination. UV inks followed, expanding the range of inkjet printable substrates and opening up a new category of flatbed machines that printed directly onto rigid materials. Finer-resolution inkjet heads were developed, and software advancements allowed OEMs to use more of them to enable faster print speeds. By this time, most commercial screen printers had added inkjet to their production in a serious way; it wasn’t just for samples and short runs any longer.

Then in 2007, the first wide-format inkjet lines that presented a serious alternative to screen printing emerged: the Onset from

Inca Digital Printers and the M-Press from Agfa Graphics (first shown at FESPA 2005 through a remote video broadcast). These units, and more that followed from Durst, HP, EFI, and others, achieved much higher print speeds partly by using vast arrays of inkjet heads. They were expensive and slower than the inline multicolor screen presses that had become common in this segment by then, but by eliminating the time and associated costs of prepress and setup, they presented a realistic digital path to production-length printing for the first time. As ancillary technologies such as automated substrate handling systems and more robust print servers that could handle the vast amounts of data involved in high-speed printing became available, true technology substitution began.

Most industry observers agree that where inkjet develop-ment is concerned, garment decoration is about 10 years behind commercial graphics, which means 2017 could prove to be a pivotal year. Recently, two DTG systems have been introduced that aspire to be what the Onset and M-Press were in their segments a decade ago: the Vulcan from Kornit and the Kyo from Aeoon Technologies. Like their wide-format prede-cessors, both employ more printheads to help achieve higher print speeds, along with other productivity enhancements specific to this application. For example, although the machine designs are entirely different, both the Vulcan and the Kyo have more platens than standard DTG units; the Vulcan moves them through a sequential printing process that is analogous to the print stations of an automatic garment screen press.

While the appearance of these production-capable print lines echoes what occurred in commercial graphics, it’s impor-tant to note that inkjet faces a much different proposition in displacing the established technology this time. First, by the

Courtesy of M&R Companies (left and middle) and Flora (right).

TECHNOLOGY

screenprinting28

Though white is traditional, using other colors for your underbases can help you create incredible designs on dark garments.

Thomas Trimingham

The best artwork, and often the friendliest in production, breaks the rules. One of the commonly understood rules of getting the brightest hues possible on dark shirts is to start with a white underbase. On a black shirt in particular, if the under-base doesn’t properly block the color of the garment, there can be an unexpected muting of the entire image or a shift to the colors that are printed later. Prints that are dull or look different than the original art the clients approved (typically a digital file they viewed on their computer) can upset them and even make them doubt the quality of your company. This issue can cost you business, so it needs to be taken seriously.

This fear that orders will be rejected is one reason that the majority of screen printers standardize the practice of printing a solid-looking white underbase whenever they are working with dark garments. The majority of the time, using a white underbase isn’t a bad idea. It is predictable, repeatable, and will certainly give you the brightest, most saturated colors. It can be extremely difficult to achieve certain colors like fire engine reds and deep royal blues without a white underbase. But there are some situations when using a different color for the underbase will produce a much better print than using white. (And one of them isn’t when you run out of white ink.) The choice begins with the design concept and the final effect you want to achieve. It’s much better to consider the possibilities before you have printed several dozen shirts.

Underbase 101Before we dive into when and how to use an underbase that isn’t white, it’s a good idea to review what underbases do and why white usually works so well. Knowing how an underbase works will help you come up with ideas for alternate colors and strategies.

Fundamentally, underbases do two things in creating a foundation for the overprint colors:

1. They block the color of the garment as well as the individual fibers of the material.

2. They create a reflective surface that will make the subsequent colors appear brighter and more saturated.

Blocking out the shirt color and matting down its fibers is an underbase’s most important job. When using plastisol inks, print the underbase with light squeegee pressure so that the ink isn’t pushed into the garment. The higher the underbase

Printing the Ultimate

“sits” on the surface of the shirt, the brighter it will look and the more shirt fibers it will cover, benefits that are lost when squeegee pressure is excessive. Some printers try to counter this problem by double printing (and double flashing) the underbase in an attempt to better seal off the background. (I call this approach “revolvering” because it forces you to index the press in the wrong direction.) This just isn’t a profitable way to produce T-shirts, so avoid that technique whenever possible. With the right screen and minimal squeegee pressure, you shouldn’t have to resort to double printing the underbase.

Regarding reflectivity, the simplest way to envision this is to run a colorful photo through an inkjet printer on bright, white paper, and then print it again using a gray or black stock. You will quickly notice that the darker paper makes the top colors appear much duller. (On a black paper, they may not even be visible.) The reason images appear brighter on a white underbase is that almost all inks are somewhat transparent. In the case of deep, saturated colors like bright red, royal blue, and lemon yellow, the pigments in these inks are like stained glass windows. They create these bright colors by capturing every other color except the one they let through. So a royal blue pigment traps every color wavelength except bright blue, which is what our eyes see.

figure 1

february / march 2018 29

However, the degree of brightness will vary depending on how much light bounces off the surface underneath the ink. A darker paper (or underbase) will reflect less light, so the blue will seem much duller. The whiter the underbase, the more light that is reflected and the brighter the colors will be. (I should note that some inks have different levels of opacity and pigment satura-tions that can affect the recommended procedures for printing underbases. With the majority of semi-transparent inks, a white underbase will provide the brightest overprinted colors.)

When to Break the rulesKnowing whether a design will look better, and/or print easier, with a color other than white as the underbase is challenging. Here are a few clues. This list is by no means all-inclusive, but it’s a good guideline for experimenting.

Consider an alternate color for your underbase when:1. The design has a consistent color

cast over the majority of the image.2. The artwork has subtle, shadowy

details that fade into the shirt and have a noticeable color.

3. The design has very intricate details that scatter around the shirt like splatters, tiny lines, or dots.

4. The artist or customer has requested a print that looks “vintage” or washed out and less bright.

Designs with a consistent color cast, such as a duotone photo taken at twilight, often benefit from an alternate underbase color. (See Figure 1.) The substitution can reduce the number of colors needed for the job by creating a tint across the entire image. It also eliminates any concerns about a white underbase showing through in areas of the image that have lighter overprint ink coverage. Another advantage is that a colored underbase will make the over-printed colors look more worn, which is preferable on a vintage-style design.

Separating a duotone image in Photoshop is easy. Here are the steps, which are specific to the use of a non-white underbase:

An alternate underbase color can be beneficial in certain scenarios, such as this print of a duotone photo [Figure 1 on the previous page]. Separating the artwork in Photoshop requires slightly different, but easy-to-learn, steps than a white underbase.

figure 2

figure 3

figure 4

DESIGN

ScreeNPriNTiNg18

In the February/March 2016 edition of Screen Printing, we took a big picture view of potential new applications and markets for “smart clothing.” At that time, clothing that incorporated functional circuitry was part of a wave of hype about all the types of wearables that could be developed for the emerging Internet of Things (IoT).

Since then, much of the hype about smart clothing has quieted down. In a webinar titled “Is It Time to Move on from Wearables?” technology analysts at IDTechEx noted that the markets for wearable devices are actually quite fragmented, ranging from medical, military, virtual reality, and fashion. It’s unrealistic to project that the markets for wearable devices in all of theses segments would advance at the same rate.

But that doesn’t mean that research on e-textiles and smart clothing has abated. According to a report entitled “E-Textiles 2017-2027: Technologies, Markets, Players” by James Hayward of IDTechEx, “We are in contact with textiles for about 90 percent of our lives, and they are starting to become intel-ligent.” Textiles are being integrated with electronics for clothing, bandages, bed linens, and industrial fabrics. Hayward observes that the e-textiles “market has been slow to start due to many challenges,” but large companies are investing heavily and beginning to bring products to market. He believes the

E-TEXTILES AND SMART CLOTHING: AN UPDATE Some of the initial buzz has waned, but large companies are investing heavily in the technology and giving us a glimpse of what may be ahead.

EILEEN FRITSCH

“industry is poised to change very quickly as soon as the right conditions are achieved.”

Much of the research and development is focused on mak-ing smart clothing more comfortable to wear, more functional, and easier to make. And we have started seeing test launches of the types of smart garments that could someday become mainstream. For example, Ralph Lauren and Levi’s have both introduced outerwear that incorporates electronics for differ-ent types of functions. Other large players that are reportedly entering the market include Under Armour, Samsung, Vanity Fair, Adidas, L Brands, Nike, DuPont, Jabil, and Welspun.

Analysts at the market-intelligence firm Tractica agree that smart clothing has been developing a wider ecosystem with more players entering the market. Tractica analysts note that “For smart clothing to grow beyond sports and high-end fashion, one needs an Apple or GoPro type device that can make smart cloth-ing cool and desirable. At the same time, it also must be afford-able, and not just for affluent users. For example, imagine what type of smart clothing would be sold by H&M, Zara, or Gap.”

In this article, we will highlight specific smart-clothing and e-textile projects that companies have announced and recap some research efforts that show different options being explored. On pg. 20, Ray Greenwood, high-precision screen

Above, the award-winning heated e-soft-shell fabric by Schoeller Textil Ag can be cut to size without affecting the embedded technology. The heating technology uses metallic yarns in a diamond-shaped pattern to provide even distribution of heat. (Courtesy of Schoeller Textil AG.)

printing and production technology consultant, summarizes the three major levels of research and development projects he believes are underway.

More Types of producTsProducts being fashioned with different forms of e-textiles today include ski clothing, jean jackets, gloves, yoga pants, sports footwear, sports bras, underwear, socks, uniforms, infant wear, gaming shirts, and hospital pajamas. E-textile products with built-in sensors might also be useful for mattress pads, fitness mats, parachute fabrics, sleeping bags, fire protec-tion gear, automotive upholstery, airplane seats, and more.

Two global companies used the 2018 Winter Olympics in Pyeongchang, South Korea to showcase what’s possible when garments include printed electronics. For the parade uniforms worn by the US Winter Olympics Team during the opening and closing ceremonies, Ralph Lauren designed a limited-edition parka and bomber jacket that includes an integrated heating system made from conductive inks printed in the shape of an American flag and bonded to the interior of the jackets. The printed conductive inks are flexible and stretchable, and connect to a battery pack with three heat settings. The system has water-repellant properties and can supply 11 hours of heating time at full charge.

Prior to the Olympics, members of the Dutch short-track skating team used a Samsung custom-made suit in training

april / may 2018 19

Samsung developed a custom-made suit and app that Dutch short-track skaters Sjinkie Knegt and Suzanne Schulting used to train for the 2018 Olympic Winter Games in Pyeongchang. The Samsung SmartSuit measured the skater’s exact body posture to calculate the distance between their hips and the ice. This data was transmitted to their coach through a smartphone app. If a skater’s posture wasn’t optimal, the coach could press a button to send a vibration that the skater immediately felt on their wrist. (Courtesy of Samsung.)

that measured the skater’s precise body posture to calculate the distance between their hips and the ice. This data was sent to coach Jeroen Otter via a smartphone app, enabling him to see whether the skaters were bent deep enough as they went around the track. If their posture wasn’t optimal, the coach could press a button to send a vibration that the skaters imme-diately felt on their wrist so they could make adjustments. Two Dutch skaters who used the suits during training medaled in the Games: Sjinkie Knegt, who won a silver medal in the men’s 1500 meter event; and Suzanne Schulting, who won a gold medal in the women’s 1000 meter race.

Google is another big company that sees the potential of making garments “smarter.” Google’s Project Jacquard, part of the company’s Advanced Technology and Products (ATAP) group, is producing conductive yarns that can be used to weave a complete smart garment. Button-like modules provide the connectivity. The first product to use Google’s Jacquard thread technology is Levi’s Commuter Trucker jacket, featuring touch-sensitive panels in the sleeves that can be programmed to control electronic devices. Cyclists can use the jacket to access navigation prompts, change their music, or answer phone calls. The yarn sends wireless signals to a smartphone or tablet with a detachable, rechargeable smart tag that clips to the cuff. When the clip is removed, the jacket is washable and the fabric acts like traditional denim. The jacket can be purchased for $350.

MARKET INSIGHT

SCREENPRINTING28

G lass decoration has been carried out for hundreds of years, with stained glass created by skilled artisans being the most ornate and expensive option. Hand painting and deco-ration was a lower-cost alternative, using enamel and special inorganic paints that required firing to provide durability.

Over time, glass has become an interesting area for the print industry. It’s used in many applications that range from residential and commercial decorative glass to industrial applications, each with distinct demands for the printing that is done. It may be flat sheet glass for architectural use; a hol-low container glass – usually a tube sealed at one end to form a drinking vessel; a lightbulb/tube; laboratory glass; lenses; or an ornamental object, such as a vase. There are demands for things like weatherproof printed architectural glass and specialty applications like glass cooking surfaces. It’s a very wide field.

Advances in glass printing form part of the wider function-al and industrial printing movement, defined by Smithers Pira research in “The Future of Functional and Industrial Print-ing to 2022”– which shows the print industry is growing into markets outside of conventional graphic arts printing, which remains largely on paper. Printing technology is widely used to decorate many objects, from architectural and automotive glass to ceramics and electronics, household items, toys, and textiles. It can be used with special inks to create new func-tions – including biomedical and photovoltaics, which are becoming significant markets. Some sectors are established – wallpaper printing, for example, dates back hundreds of years – while others are emerging with lots of hype, such as 3D printing and printed electronics.

Industrial printing takes place across the world. Routes to market vary widely, with large manufacturers employing

Printing onto drinking glasses remains a popular application for industrial printers due to the vivid colors and intricate detail that can be crafted. Photos left and above courtesy of KBA-Kammann.

Major developments are underway to capitalize on growth opportunities in glass printing – part of the wider functional and industrial print movement.

GLASS ACTION

DR. SEAN SMYTH, SMITHERS PIRA

JUNE / JULY 2018 29

printing functions in house (sometimes inline) as part of their processes, and specialist print businesses supplying compo-nents. Both functional and decorative applications present sizeable opportunities for the glass industry, as an increasing number of glass components and products integrate printing.

PRINTING PROCESS DEVELOPMENTSTechnology breakthroughs have played a big part in the growth of glass printing. Suppliers have developed new equipment that widens the applications, with new inks, coatings, and function-al fluids providing advanced properties of flexibility, adhesion, and durability, together with novel capabilities in electronics and biomedical to perform specific actions. These develop-ments were driven by, and also enabled, truly transformative innovations in everything from smartphones to solar cells.

While analog printing methods – gravure, flexo, litho, screen, pad printing, and foiling – are still widely used, there is very strong growth in digital methods, with new inkjet inks and fluids opening many opportunities.

Gravure, screen, pad printing, and foiling are perfectly adequate for many of the long-established applications in which they are used. In producing a beer stein or sheet of exterior architectural glass, the printing is a small component of the process and often the decoration will be integrated in the manufacturing line. In a changeover, manipulating the print setup is generally a lot simpler than changing the prod-uct to be manufactured. The required skillset for this type of printing is probably less than in commercial print or packag-ing; prepress production is often outsourced with screens, plates, and cylinders brought in as required and reused over many years. The management of the industrial plant will concentrate on improving the methods of making the product rather than the intricacies of print technology. There is also

much activity in developing routes to market, for print suppli-ers and equipment manufacturers as well as for the associ-ated consumables.

GLASS PRINTING MARKETSPrinting colorants (chiefly through screen printing technol-ogy) has, over time, become a lower-cost alternative for glass decoration. Interior architectural glass, mirrors, and gaming machines are printed using organic inks, both solvent and UV curable. Exterior and dishwasher-proof glass tends to use inorganic inks and enamels that contain pigments, glass frits, solvent-based binding agents, and additives. After printing, the ink is cured in a lehr at around 1110 F (for enamels) to fuse the printed layer to the glass surface for a permanent finish.

The overall demand for flat glass, produced by float tech-niques, is dependent on construction and rose 7.1 percent in 2015-2016 to 99 billion square feet, some 70-75 million tons. Asia is the biggest and fastest growing glass market, account-ing for 60 percent of all flat glass by area – though obviously, much of this is unprinted. Fabricated flat glass demand will benefit from rapid growth in sales of energy efficient products, such as solar control, insulation, and low-emissivity (low-E) fixtures.

By 2022, glass printing is forecasted to reach a market value of around $1.3 billion and have a compound annual growth rate (CAGR) of seven percent from 2017-2022. Screen printing is widely used to print onto flat and hollow glass. Glass pro-ducer Pilkington sells screen-printed glass for use in partitions, roof glazing, and external walls, while there are many special-ist decorators who print glass they source. Screen printing can lay down heavy deposits of colored inks and specialist coatings that provide dramatic decorative effects or simpler designs for privacy or solar control.

Architectural glass, whether involving subtle gradations [left] or ornate designs [right], are a large but highly specialized market in glass printing. Left, © Getty Images; right, courtesy of Wim Zoomer.

INDUSTRIAL PRINTING


WHAT DO YOUR PROSPECTS WANT TO KNOW?

FORMATS READERS USE FOR INDUSTRY-RELATED NEWS1

Understanding where industry decision-makers are receiving their news is critical to make sure your message reaches the right people at the right time.

1Source: ST Media Group Content Consumption Survey 2017

FACTORS THAT MOTIVATE RESPONSE TO ADVERTISING1

64% 54% 51% 50% 49% 44%

Product Detail

Special Offers or Incentives

Attractive Photos or Layout

Information Value

Link to Advertiser's

Website

Brand Reputation

PRINTED MAGAZINES

EVENTS

SEARCH ENGINES

INDUSTRY WEBSITES

WEBINARS

VIDEO WEBSITES

ONLINE FORUMS

68%

57%

51%

42%

29%

29%

29%

The best way to attract potential prospects is to provide them with the information they need to make their business more profitable.

DESIRED CONTENT TYPES1

99%

NEW PRODUCTS

97%

INDUSTRY NEWS

96% TECHNICAL

INFORMATION

96%

PRODUCT COMPARISONS

96%

SUPPLIER INFORMATION

74%

SOCIAL MEDIA

95%

BUSINESS TIPS


PREFERRED WAYS TO READ CONTENT1 Even with the rise in electronic media, signage professionals still prefer to receive their information in print form.

Print

Website on a Computer

Email

Website on a Tablet

Social Media

Website on a Smartphone

47% 30%

12%

4%3%3%

PREFERED PLATFORMS

CONSIDERING ALL THE TIMES YOU PICK IT UP, ABOUT HOW MUCH TIME, IN TOTAL, DO YOU TYPICALLY SPEND LOOKING THROUGH AN ISSUE OF SCREEN PRINTING?

42%

BETWEEN 30 AND 59 MINUTES

41%

LESS THAN 30 MINUTES

16% 1 HOUR - LESS THAN 2 HOURS

1Source: ST Media Group Content Consumption Survey 2017


SPEAK TO DECISION-MAKERS WITH THE AUTHORITY TO BUY

More than 86% of our readers are in management-level positions.

Over 97% are involved in the purchasing process.

REACH PRINTERS IN EVERY KEY MARKET SEGMENTScreen Printing delivers a highly engaged community of specialty printing professionals across the gamut of markets and applications. Source: Litchfield Research, Screen Printing Readership Study

TRUST THE BRAND THAT YOUR CUSTOMERS AND PROSPECTS PREFER

63% SCREEN PRINTING

19% IMPRESSIONS

Litchfield Research found that an overwhelming majority of printers prefer Screen Printing to other industry magazines.

If you could only receive one industry magazine, which would you choose?

General commercial printer

Garment/ textile decorator

Promotional products/ad specialty decorator

Out-of-home/display graphics

18% PRINTWEAR

CONNECTING THE SCREEN PRINTING COMMUNITY

34%

For more than 60 years, Screen Printing has linked the professionals using screen and other specialty-printing processes with the vendors that can help them improve their businesses. From general commercial printers to high-volume specialists in the garment and graphics sectors, Screen Printing reaches the buyers that you want to educate and influence.

5%

17% 66%

10%

5%

Approve or authorize purchases

Specify or recommend brands or suppliers

Other involvement

Evaluate brands or suppliers

Not involved in purchasing

21% 12% 10%

9% 6% 5% 5%Industrial/ decal/ nameplate

Glass/ ceramic/ fine art

Equipment/supply/ dealer

Other

Source: Litchfield Research, Screen Printing Readership Study


I value Screen Printing and its authority in this industry.

I rely on ads in Screen Printing to inform me of new products.

Screen Printing has ads that are useful to the industry.

Screen Printing advertisers are relevant to my business.

I trust the companies that advertise in Screen Printing.

Ads in Screen Printing prompt me to research new products.

Source: Litchfield Research, Screen Printing Readership Study

DELIVER YOUR MARKETING MESSAGE TO AN AUDIENCE THAT RESPONDS

91%

86%

72%

63%

82%

82%

More than 88% of the printing professionals surveyed in a recent Litchfield Research study indicated they had followed up on a product or service they learned about through Screen Printing or visiting screenweb.com.

Furthermore, the Litchfield study showed the trust that vendors build through their involvement with the industry's leading source of information.

Agree Neither Agree nor Disagree Disagree

DID YOU KNOW?The digital edition of Screen Printing magazine

(which features many exclusive advertising opportunities) receives over 24,000 page views per issue on average.

Learn more on page 15.

17%

REACH PROSPECTS USING A WEALTH OF PRODUCTS AND SERVICES

58%HEAT TRANSFER

57%DIGITAL PRINTING

48%EMBROIDERY

33%COMPUTERIZED CUTTING

27%LAMINATING

22%

19%

DIECUTTING

PAD PRINTING

82%SCREEN PRINTING

HOT STAMPING/ THERMAL TRANSFER


2019 PLANNING CALENDAR

ISSUE FEATURE PRODUCT SPOTLIGHT EDITORIAL HIGHLIGHTS BONUS DISTRIBUTION MARKETING SUPPORT

FEBRUARY/ MARCH Space Closing: 01.22.19

Materials Due: 02.01.19

The Inkjet Issue

DTG

Cracking New Markets With Direct-to-Object Inkjet

Dye Sublimation

DAX Minnesota, April 5-6

InPrint, Louisville, April 9-11

ISA, Las Vegas, April 24-26

Garment & Decoration Innovations Profiles E-Showcase ISA Show Package DAX Show Package Qualified Lead Program

APRIL/MAYSpace Closing: 03.19.19


The Garment Issue

Garments

Hybrid Printing Update

Plastisol, HSA, or Water-Based: Understanding the Ink Options

DAX Chicago, May 3-4

FP3 Chicago, May 3-5

ISA Post Show Package E-Showcase Qualified Lead Program

JUNE/JULY

Space Closing: 05.14.19


The Specialty Printing Issue

Wide-Format Inkjet

UV LED Update

Finishing Technology

E-Showcase Qualified Lead Program

AUGUST/ SEPTEMBER



Garments and Textiles

Dryers

Garment Embellishments

Heat-Transfer Equipment

Printing United, Dallas, Oct. 23-25

SGIA Pre-Show Package SGIA Exhibitor Showcase Qualified Lead Program

OCTOBER/ NOVEMBER



The Industrial Printing Issue

Screenmaking

Understanding the Décor Market

Wearable Electronics

Printing United, Dallas Oct. 23-25

Printed Electronics USA, Santa Clara

Wearables USA, Santa Clara

SGIA Exhibitor Showcase SGIA Show Package Qualified Lead Program

DECEMBER/ JANUARY



Executive Trendsetter Profiles

Automatic Garment Presses

The SCREENPRINTING Rising Stars Awards Q&A’s with the Most Compelling Print CEOs

ThreadX, Feb. 17-19, San Diego DAX Kansas City

Trendsetter Profile Package E-Showcase Qualified Lead Program SGIA Post-Show Package


The Qualified Lead Program provides premium advertisers with pre-qualified sales opportunities from readers who have responded to our extensive tele-research survey. A third-party research firm will contact our subscribers four times per year to discuss their future purchasing plans in several product categories, and these leads are passed on to our premium advertisers. Ask your Market Strategist for details on this unique sales prospecting program.

At Screen Printing, we value long-term relationships. To show our brand marketers how much we value them, we’ve created an exciting integrated marketing program called Marketing Partners, designed to meet your brand’s challenges and needs by sending your customized message across multiple channels including print, digital editions, e-newsletters, websites, podcasts, webinars, and list rentals. See the enclosed Marketing Partners brochure to discover the tools and strategies you need to stay ahead of your competition.

TOGETHER, WE’LL HELP EXPAND YOUR BRAND

IN EVERY ISSUE:

The Marshall Plan Expert production management tips and strategic advice for high-volume garment decorators from the noted consultant, author, and trainer Marshall Atkinson.

Shop Talk Longtime columnist and educator Andy MacDougall, an ASDPT member and staunch supporter of screen printing, shares his insightful and often hilarious observations about the industry. A must-read for more than 15 years.

New Products Coverage of the latest technologies for commercial printers, industrial and in-plant shops, garment and ad specialty decorators, and more.

Pressing Issues News, shop profiles, trends, and happenings from around the specialty printing industry.

Saluting the next generation of industry leaders, Screen Printing’s Rising Stars Awards honor young professionals whose accomplishments in specialty printing have made an indelible impression. Nominations are solicited in the fall, with the hotly anticipated results sure to be read throughout the industry!

NEW THIS YEAR!


INTEGRATE YOUR PRINT ADVERTISING WITH OUR E-MARKETING

OPPORTUNITIES AND CREATE A CUSTOMIZED PROGRAM TO FIT YOUR

MARKETING NEEDS.

See the E-Marketing Opportunities on page 14 of this planner for online rates and specifications.

Kristen Gaddis Production Manager E [email protected] P 513.263.9376 F 513.744.6998

If you have any questions, please contact:

FOUR-COLOR RATESRate Card 67 effective with the Feb/Mar 2019 issue.

CLASSIFIEDSPlace your classified ad(s) in the top signage and graphics publications to reach digital print shops, screen-printing professionals, and/or sign professionals - for the lowest possible investment. Three sizes available.

1 in. $210Multiple-month and multiple-publication discounts

are available in Signs of the Times and Big Picture magazines. Other frequency rates available.

Talk to your Market Strategist for details.

2 in. $420

3 in. $590

MARKETPLACE

3.675” x 4.5” or send us one product shot as a digital file (300 DPI and sized to 3.25" x 2.5"), and 100 words of ad copy, including contact information

Marketplace advertising does not earn frequency discounts for display advertising and is non-commissionable

To place a classified ad: Contact Karen Jones, Classified Sales, Signage and Graphics Group E [email protected] P 843.697.3802

1x $1,200

3x $1,150

6x $1,100

9x $1,050

12x $1,000

18x $950

PRINT RATES

1x $4,356

3x $4,188

6x $4,021

9x $3,937

12x $3,853

18x $3,584

FULL

PA

GE

8” x 10.875” (include .125” bleed on all sides)

1x $3,485

3x $3,351

6x $3,216

9x $3,149

12x $3,082

18x $2,867

2/3

PAG

E

4.5625” x 10”

1x $2,919

3x $2,806

6x $2,694

9x $2,638

12x $2,581

18x $2,401

1/2

PAG

E

VH

H: 7” x 4.875” V: 4.5625” x 7.5”

1x $2,178

3x $2,094

6x $2,010

9x $1,968

12x $1,926

18x $1,792

1/3

PAG

E

H

V

H: 4.5625” x 4.875” V: 2.1875” x 10”

1x $1,699

3x $1,633

6x $1,568

9x $1,535

12x $1,503

18x $1,398

1/4

PAG

E

VH

H: 7” x 2.3125” V: 3.25” x 4.875”

1x $1,263

3x $1,215

6x $1,166

9x $1,142

12x $1,117

18x $1,039

1/6

PAG

E

HV

H: 4.5625” x 2.3125” V: 2.1875” x 4.875”


COMMISSIONS AND DISCOUNTS

Corporate/Combination DiscountsAdvertisements placed in other ST Media Group products (print and electronic) apply toward frequency rates in Screen Printing.

InsertsFurnished by advertiser; subject to prior approval by publisher. Contact your Market Strategist three months in advance of publication for specifications, quantities, and costs.

Agency Commission15% discount to recognized advertising agencies with satisfactory credit rating, and if paid within 30 days.

OUTSTANDING INVESTMENTYour advertisements in Screen Printing reach an exclusive audience of graphics and industrial printers, garment printers and promotional products decorators—the preferred information source for over 60 years.

Free placement in our digital edition, which generates over 24,000 page views per issue. (Additional opportunities for exposure in the digital edition are available. See page 16.)

COMPLETE E-MEDIA COVERAGEVisit screenweb.com to see the information-rich website your prospects trust. Connect with your target prospects 24/7 through website exposure, featured placements in our e-newsletter (with an average open rate of nearly 14%), and a full menu of custom e-media products. Talk to your Market Strategist to learn more!ADVERTISING DEADLINES SPACE CLOSE MATERIALS DUE

February / March 01.22.19 02.01.19

April / May 03.19.19 03.29.19

June / July 05.14.19 05.24.19

August / September 07.16.19 07.26.19

October / November 09.09.19 09.20.19

December / January 10.29.19 11.08.19

LIST RENTALBOOST YOUR MULTIMEDIA CAMPAIGNS

Our subscriber list offers a variety of selections to help you pinpoint your audience. E-mail, postal, and phone contacts help you connect with decision makers in various segments of the industry.

We also offer our separately developed e-mail list that gives you the broadest reach. This list is perfect for getting maximum exposure at flat-rate pricing. These professionals have indicated they are seeking information about industry products and events and have asked to receive relevant information. (See the E-Marketing section on page 14 for details.)

Both list options are a great way to reinforce your overall marketing message. Contact your Market Strategist for more information on quantities, available selections, and pricing.

PO

STA

L

Minimum Order: 5,000

Base Rate: $125/M

Selections: +$15/M (Geo, ZIP, SCF, Demos)

With Phone: +$70/M

Electronic file would be e-mailed directly to mailhouse

E-M

AIL

Minimum Order: 3,000

Base Rate: $325/M

Deployment Fee: +$175/flat Deployment must be handled by ST Media.Includes deployment statistics, HTML or text.


Your ad rotates through all available pages in screenweb.com, including the home page, news section, search, and other prominent, high-traffic areas.

RUN-OF-SITE ADVERTISING

WELCOME AD (PRESTITIAL)640 x 480 pixels

RUN-OF-SITE EMBEDDED VIDEO

Your ad displays over the visitor's first page view on the site. Served on top of a gray background, your ad is the central focus.

Embed a video into your ROS ad to maximize your impact. Enhance the half page banner with a clip from your YouTube account or fill the medium rectangle with a powerful moving message. Contact your Marketing Strategist for details and pricing.

VIDEO SPOTLIGHTPromote your video content on the home page of screenweb.com.

screenweb.com Advertise on screenweb.com and reach active screen printers and product purchasers on the hunt for industry information. Combined with your print advertising, an online presence will position your company in front of an engaged audience. Space is limited to maximize each ad’s performance.

B

A

LEADERBOARD728 x 90 px

C

DE

MEDIUM RECTANGLE300 x 250 px

VIDEO SPOTLIGHT

STANDARD BANNER468 x 60 px

WIDE SKYSCRAPER160 x 600 px

AD TYPE RATE

A Leaderboard $800 / month

B Wide Skyscraper $725 / month

C Standard Banner $315 / month

D Medium Rectangle $900 / month

E Video SpotlightContact your Market Strategist for details.

Welcome Ad (Prestitial) $500 / week

HOW DOES WEB ADVERTISING BENEFIT YOU?


*Limited inventory available

Target your specific audience by providing comprehensive contextual visibility for your company on screenweb.com. A sponsorship features exclusive advertising on the sponsored channel, plus a run-of-rotating footer link for site-wide exposure.

EXCLUSIVE CHANNEL SPONSORSHIP

CHANNELS INCLUDE:

RATES

$9,900/year $825/month

Includes all positions as well as run-of-site banner.

WIDE SKYSCRAPER160 x 600 px

STANDARD BANNER468 x 60 px


For file sizes and related specifications, visit www.stmediagroupintl.com/specs. Visit www.screenweb.com/marketingplanner to see updates to this marketing planner.

Prepress & Screenmaking

Graphics Printing

Garment Printing

Industrial Printing

Digital Printing

Inks & Coatings

Substrates & Media

Pad Printing

Business & Industry

Embroidery MEDIUM RECTANGLE300 x 250 px

CHANNEL SPONSOR LINKSLinks direct users to content on your website.

COMPANY LINK COMPANY LINKCOMPANY LINK


SCREEN PRINTING E-NEWSLETTER Deliver your ad message to 14,145 screen printing professionals* seeking news, events, and information on new products and technology. The Screen Printing e-newsletter is now responsive and will enhance ad sizes to display clearer on mobile devices.

*Source: Publisher’s own research

AD TYPE 1X 6X 12X

APrimary Wide Rectangle

$675 $625 $575

BPrimary Medium Rectangle

$675 $625 $575

CProduct Ad (Photo + 300 characters & headline)

$600 $550 $500

Wide Rectangle $625 $575 $525

Medium Rectangle $625 $575 $525

Other frequency rates available.

NEWSLETTER TAKEOVER Reserve every ad unit in a single newsletter for maximum impact. Contact your Market Strategist for details and rates.

Wide Rectangle and Medium Rectangle appear lower on page

HBOOST YOUR BRAND WITH E-MARKETING

PRIMARY WIDE RECTANGLE 600 x 100 px

PRODUCT AD220 x 220 px

PRIMARY MEDIUM RECTANGLE300 x 250 px

B

A

C C

TAILORED MARKETING Use our unparalleled audiences and content generation skills to set your company apart with fully customized media tailored to your unique marketing objectives. ST Media Group’s sales, editorial, and marketing teams will collaborate with you to define your goals, target your audience, and tailor your messages.

Connect with the right buyers at the right price through these multimedia marketing campaign options:

CUSTOM PODCASTS

CUSTOM WEBINARS

CUSTOM PRINT/DIGITAL MEDIA

Talk to your Market Strategist to learn more or see the enclosed insert for additional details.


SCREEN PRINTING FOCUSTake advantage of this unique opportunity to position yourself as a thought leader in the industry. Your exclusive message is prominently displayed in this sponsored vertical content newsletter format, and showcases the specific topic of your choice. Plus, your customized message is positioned with 5 feature articles written by the Screen Printing editorial staff. This invaluable e-marketing opportunity both informs and inspires, and offers an ideal venue to promote your videos, whitepapers, and other valuable content.

Contact your Market Strategist for additional details.

E-SHOWCASESReach thousands of industry professionals with this unique format featuring promotional announcements. Multiple products and services are presented in each showcase and will be distributed throughout the year. They are great for pre-show marketing, product launches, and re-introducing a brand for top-of-mind awareness. E-Showcases are first-come, first-served on position and choice of edition and include product photo, company name, headline, link, and 300 characters.

AD TYPE 1X 6X 12X

Image, Copy, and Link $595 $560 $525

Other frequency rates available. Talk to your Market Strategist for details.

EMAIL ANNOUNCEMENTSDeliver your full-color, custom HTML email message to opt-in users who have asked to receive product, tradeshow, and other information related to screen printing. HTML allows use of formatted text, images, and multiple links. These email announcements feature your company and message only – it’s your message with no other on-screen distractions.

$1,150 per use

220 x 220 Product Image, Headline Company Name, 300 Characters, and Link


DIGITAL EDITION Audio, video, digital ad inserts, animated belly bands – your ads can work smarter and harder in the digital editions of Screen Printing. Emailed to readers and accessible directly from the website, each digital edition is sent to over 12,341 recipients* who interact with the magazine via keyword searches, emailing of articles, social media sharing, and live links to your website.

Advertisers in the print edition automatically have an advertisement in the exact-replica digital edition. However, it is possible to advertise in the digital edition only, per the rates shown.

AD TYPE RATE AD TYPE RATE

F Ad Left of Front Cover $1,200 / issue Video or Audio Integration $300 / ad

G Leaderboard** $400 / issue Ad Animation $500 / ad

H Toolbar Buttons $150 / issue Page Plus $500 / ad

I Digital Belly Band $250 / ad Full Page Ad $600 / ad

Digital Drop Card $350 / ad

AD LEFT OF FRONT COVER

6.4” x 8.7” 461 x 626 px

TOOLBAR BUTTON88 x 31 px

H H

F

G

scre

enw

eb.c

om

August/September 2016

What Happens in Vegas

Disruption for Apparel Decorators

pg. 30

3D Printed Electronics pg. 34

SPECIAL ISSUE: Complete Tips for the SGIA Show


DIGITAL BELLY BAND8" x 5"

1200 x 750 px

I

*6-month average / Source: Publisher’s Own Research **Included w / Ad Left of Front Cover

ENGAGE YOUR CUSTOMERS WITH INTERACTIVITY


Let our experienced Market Strategists build a custom advertising program that fits your specific needs and budget. Their expertise spans both the graphics and design-related industries.

CONNECTING BUYERS AND SELLERS SINCE 1906 ST Media Group leverages unparalleled, trusted information to deliver the highest quality audience to the vendors in our markets.

11262 Cornell Park Dr., Cincinnati, OH 45242 | 800.925.1110 | 513.421.2050 | stmediagroup.com

PUBLICATIONS EVENTS ONLINEBOOKS

Lou Arneberg Senior Market Strategist E [email protected] P 800.654.5169 / 847.506.1101 F 513.562.9521 Territory: CT, DE, DC, IA, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, ND, NE, NH, NJ, NY, OH, PA, RI, SD, VA, VT, WI, WV, Eastern Canada

Vernita Johnson Publishing & Brand Services Coordinator E [email protected] P 470.545.3673 F 513.744.6910

Karen Jones Senior Market Strategist E [email protected] P 843.697.3802 Territory: GA, NC, SC, and all Classified clients

Kelly Cotes Marketing Coordinator E [email protected] P 513.263.9363 F 513.744.6963

Jim Karwowski Senior Market Strategist E [email protected] P 630-474-4038 F 630-206-2843 Territory: AK, AL, AR, AZ, CA, CO, FL, HI, ID, LA, MS, MT, NM,NV, OK, OR, TN, TX, UT, WA WY, Western Canada, International.

Murray Kasmenn Senior VP/Group Publisher E [email protected] P 770.578.2577 F 770.356.2342

FAMILY OF BRANDS

CUSTOM

· the newest fad, retailers and businesses are hard-pressed to anticipate trends and get ahead....

Documents