THE NEW WEBSITE24th June 2019

Concept and news

The new site of Il Sole 24 Ore is conceived in a mobile first andwill be based on two main methods of use:

FREE information

PAY information

Conceived as a tool for updating and deepening, the coverage in real time of the news is combined with the richness and the authority of the contents, available in all new forms of engagement and easily shared on the different platforms.

The contents and the vertical tools are aimed at a wide audience with a view to widening the target and in line with the historical "core" target of the BUSINESS COMMUNITY and the PROFESSIONALS.

ILSOLE 24 ORE NEW WEBSITEINNOVATION, TECHNOLOGY, FUTURE, CHANGE, MOBILE FIRST

CROSS DEVICE

HOME PAGE, SECTIONS, ARTICLES AND VIDEO AREA

The new Sole24ore.com is full responsive and declined on four

viewports - smartphones, tablets, desktops and large desktops - to take full advantage of the potential of increasingly cross-device traffic.

It is direct, clear and recognizable, able to convey to users the value of a unique product in Italian digital economic and financial information.

The work of curation, deepening and fact checking of the main themes of economic policy, finance, savings, norms and foreign policy is the main vocation of a site for a new digital reader.

THE MAIN INNOVATIONS

Contents and Graphics

Advertising

New mode of use in the navigation of editorial structure, for example theinclusion of «Hot Topics» in the header

Article pages conceived as real multimedia hubs for in-depth consultationof the content and greater possibilities for sharing.

New templates and transition from vertical to horizontal grids to ensure agreater impact of editorial and advertising content.

Sections and vertical details even more enhanced with a view to wideningthe target.

Tag Adv management with Lazy Loading technology to guaranteeperformance in line with the main market benchmarks: viewability, ctr, vtr.

New advertising display formats and native fully contextualized in a nativecross-device product: example Side to Side format (full width) and «PreRoll ancored».

Sticky effect in most areas for Masthead and Mpu Top. New design and expansion in terms of perimeter for branded content

references.

Browser and Page Views

Viewability

Perimeter Adv

KPI OF GROWTH

Target Audience

Growth of Unique Browsers and Page Views related to loyalty in terms of frequency and duration of visits, thanks to an increase in content and their better organization and indexing.

Expansion of the audience on the basis of an opening towards more vertical targets but always in line with the editorial themes of the new product (vertical in-depth analysis, analytical tools usable in mobility, etc.)

New formats and neutral device advertising offer based on cross-device sales.

Adv tags placed in specific areas of the page, some of which are delivered in a lazy loading mode in order to optimize the viewability and the kpi required by the market.

For all in-depth information on the subject, you can consult the piece at this link:https://www.ilsole24ore.com/art/notizie/2019-05-14/newsguard-arriva-servizio-anti-fake-news-sole-24-ore-promosso-100644.shtml?uuid=ACjVaUC

THE AUTHORITY OF THE SOLE 24 ORE

By choosing our brand, users embrace the values of credibility, reliability and authority, as well as entering a context of reading and information in which they are positively involved. A long-established and award-winning magazine which, by its very nature, guarantees total absence of fake news.

Recent and further confirmation also comes from NewsGuard, an international site certification initiative active since 2018 and which in Italy covers around 70% of news sites. Newsguard promotes our site as a totally reliable header also thanks to the Trust Project and approves in relation to Sole24ore.com all the nine criteria used by the service, ranging from not publishing false news to managing responsibly between the difference between opinions and news.

63% men 121 C.I.

Degree 162 I.C.

25-34 years 158 C.I.35-44 years 148 C.I.45-54 years 139 C.I.

Manager 170 C.I.Professionista 200 C.I.Impiegato 196 C.I.

from 3.251 to 3.850 > 152 C.I.from 3.851 to 5.000 > 136 C.I.Up to 5.000 > 146 C.I.

SEX / AGE’

PROFESSION

MONTHLY INCOME

Source: Audiweb Media View February 2019.

AUDIWEB PROFILE OF IL SOLE24ORE.COM

EDUCATION

The profile of the user of Ilsole24ore.com has always enjoyed a privileged positioning that is characterized by high income concentrations, high instructions and recognized professional status.

The audience is predominantly male, although there is a significant female presence.

A product that addresses its historical audience made up of professionals, entrepreneurs and managers without giving up new vertical targets stimulated and involved by a complete and transversal publishing offer.

SOLE 24ORE SYSTEM

AVERAGE DAILY AUDIENCE

3.310.000

MONTHLY AUDIENCE

19.175.000

The overlap of 24ORE Group’smedia is 12%.

Sources: Audipress, Audiweb, Ter, Tssp

SOLE SYSTEM AUDIENCE

The overlap between Il Sole 24 ORE and IlSole24ore.com is 7%.

OVERLAPPING

The new Section MERCATI

100% FULL RESPONSIVE

A new structure of contents more in line with the users' research needs and indispensable for search engine indexing.

The section MERCATI with the new release is enriched with content for its users, thanks to a greater supply of data and the expansion of the perimeter of information with “altri mercati" and “altri indici".

There is also room for the advanced features of interactive graphics, such as for example the intersection of data and news, the selection of time interval, the comparison with other indices.

More correlated elements are provided in the past than the past in the index detail sheets, elaborated on users' browsing habits.

LATEST NEWS FROM THE COMPANIES

THE NEW OPPORTUNITY FOR LISTED COMPANIES

A BUSINESS SHOWCASE contextualized in the section where 100% content will be published by the client: press releases, corporate communications, in-depth information, etc.

The contents can be published in text form and must comply with technical specifications and can be published online directly by the client through a dedicated dedicated area, in order to make the upload independent of the times and wishes of the customers.

It will be possible to purchase six-month or annual access packages.

Further visibility to the contents will be given through the bids in a dedicated area in SECTION HOMEPAGE, within which the contents published by the different companies will be randomly re-proposed, on each of their personal pages.