the new travel tribes - lapland
DESCRIPTION
Lapland is a unique and magical destination. But for much of the year its hotel beds are empty and the potential to share its great story is left buried beneath the snow. How might we re-imagine Lapland as a place of wonder, openness and endless adventure and unleash a collection of new travel tribes to explore its wilderness? Join us on a journey to discover our new travel tribes > http://lapland.launchrock.coTRANSCRIPT
The New Travel Tribes
@benkeene#LaplandFinland
Why did you decide to work in tourism in Lapland?
1. I love Lapland2. I believe in positive impact3. I love the lifestyle
What do you think what Lapland provides to visitors?
We do it well:Nature, Activities & Sports, Accommodation
We could do much better:Transport, Food, Services to individuals
What has the most potential in Lapland?
1. Our Nature2. Our Food3. Opportunities for Individual
Travelers
What are the biggest barriers to growth & innovation of Lapland tourism?
1. Accessibility & quantity of transport (air & ground)
2. Our narrow mindset3. Look outside as well as in
Best potential international trends for Lapland tourism?
1. Mindfulness2. Solo Adventures3. Unusual accommodation4. Educational Experiences
“Finns are connected to nature in a way that feels built into their DNA.”
Why do I care?
Mad 2 timbuktu
MANAGING A TEAM STARTSWITH MANAGING YOURSELF
BEN ISLAND
MANAGING A TEAM STARTSWITH MANAGING YOURSELF
BEN ISLAND
MANAGING A TEAM STARTSWITH MANAGING YOURSELF
BEN ISLAND
ROOST
Hibernate
Escape the City
What’s going on out there?
Travel Tribes Movers & Shakers
SLEEP & MOVE: Couchsurfing, Airbnb, Lyft, Uber, Onefinestay, Sleepout, Home & Away, Startup Bus
CLASSROOM 2.0: EF, Escape the City, Classroom Afloat, THNK, DO School, Green School, Kaos Pilots
ADVENTURE: G.Adventures, The Adventurists, Tough Mudder, Microadventures, Strive
SLOW: Feather Down Farms, Canopy & Stars, Unplugged, Soneva
FESTIVALS: Snowbombing, Escape Fest, Pioneers, Awesome Fest, Do Lectures, Happy Startup Camp
Three ways to innovate:
1. Tech > new offer by improving the technology
2. Business Model > change the value chain
3. Customer Delight > provide the unexpected
My startup toolkit:
BUSINESS PLANNING: Simon Sinek, Happy Startups, Lean Startup
PITCH PAGES: Strikingly, Launchrock, Squarespace
CUSTOMER FEEDBACK: Twitter, Survey Monkey, Google Forms
COMMUNITY BUILDING: Facebook, Instagram, Twitter, Pinterest, Thunderclap
SOFT LAUNCH: Mailchimp, Facebook Ads, SEO, Twitter, Kickstarter, Crowdcube
SO, WHAT ABOUT LAPLAND?
THE BEST WINTER JOB IN THE WORLD
ESCAPE TO LAPLAND:
A WINTER FESTIVAL TO INSPIRE CAREER-CHANGE
THE WORLD’S FIRST ICECELLERATOR
ULTRA LIGHTS
THE STARTUP SNOW BUS
WITHOUT WIFI I AM FREE DESTINATION: DETOX
lapland.launchrock.co
Jatketaan jutustelua!
@benkeene#LaplandFinland