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Page 1: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

Amazon Web Services

Agriculture Technology

Page 2: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

2/3More than two-thirds of

IT budgets go toward

keeping the lights on

77%of CEOs believe security

risk has increased in the

last few years and 65%

believe their risk management

capability is falling behind

15yrsThe average lifespan

of an S&P company

dropped from 67 years in

the 1920s to 15 years today

Page 3: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights

reserved.3

Global Customers Innovating

General Electric Capital One BMW Johnson & Johnson Merck Nordstrom

Page 4: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

Every one of us is a

Page 5: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

© 2018, Amazon Web Services, Inc. or its Affiliates. All

rights reserved.

Learn from

risk.

Amazon once had an auction site called Amazon Auction, which went

head-to-head with eBay. Auction shut down eventually, but it helped

Amazon launch its own online marketplace for third party vendors

called Amazon Marketplace, which is now a big part of its overall

business.

Amazon’s first smartphone, the Fire Phone, hasn’t been discontinued, but it’s been a pretty big flop so far. Amazon wrote off $170 million worth of unsold Fire Phones, and its hardware division has been cutting

jobs.

Page 6: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights

reserved.6

Own/run what

you build

Amazon Achieves Speed and Agility

with

Fosters &

Page 7: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon
Page 8: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

Why AWS is focusing on AgTech

• AWS - historically services & product focused

• Continued growth requires expanded focus

• AgTech following other high growth industries o FinServe, Oil & Gas, Heath Care, Gaming, Auto, Gov’t etc.

• Agriculture is increasing in… o Complexity & data volume

o Need for cloud utilization

DynamoDB

Page 9: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

AWS process of working backwards

Working Backwards

•3 year vision

•Write press release

•Workshop

•MVP

•Define goals, problems

•Phase 1, phase 2, phase 3

Additional Notes

•Critical NeedsoChampion

oAWS/customer/partner

oLong-term vision

•AWS oProduct teams, Pro-serve

oPartner network

oTechnical expertise

Leadership Principles

•Customer Obsession

• Invent & Simplify

•Think Big

•Bias for Action

•Dive Deep

•Deliver Results

Page 10: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

“In our seed business, it’s all about getting better and faster visibility into what’s going on in the fields during planting and harvest within breeding research and supply chain organizations. Using AWS IoT, we can get seed data to analysts in just a few minutes instead of a few days.”

-Peri Subrahmanya, Product

Manager, IoT, Bayer Crop

Science

Page 11: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

Amazon - confidential

ADM and Cargill to Help Farmers Achieve

Greater Profitability with Grainbridge JV

“Grainbridge is building on Amazon Web Services

(AWS) because of its

advanced technology,

pace of innovation, and

rapid scalability.”

-Mark Frank

President, Grainbridge

Grain marketing platform to improve decision making and online marketing

Page 12: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

Amazon - confidential

Overview

New Zealand-based Figured provides financial-

management software for farmers, farm

accountants, farm advisors, and rural bankers.

Solution

Farmers use Figured software to complete critical

tasks such as managing livestock and crops,

creating budgets, and planning and forecasting

performance. The business relies on an IT

infrastructure to deliver information in real time,

and ensure farmers and other farm stakeholders

can access its system when they need to.

Impact

Figured is now achieving all the benefits the team

hoped for when moving to AWS. The flexibility

provided using AWS has enabled Figured to

undertake 1,690 releases over the last year to

improve its software.

Page 13: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

“By taking advantage of the scalability of AWS compute and storage, we upload about three times as much data from the U.S. corn belt as a satellite service does of the whole world, and we still get this data to farmers’ the next morning.”

-Stephen Smith CTO,

TerrAvion

Amazon - confidential

MAKE YOUR FARM

MORE PROFITABLE

With TERRAVION Aerial Imagery

Page 14: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

Hospitality Trading

Transportation Grocery

This is something “born in the cloud” companies have already discovered.

Disruption is much easier today

Agriculture

Page 15: The New Normal - World AgriTech USA · Amazon once had an auction site called Amazon Auction, which went head-to-head with eBay. Auction shut down eventually, but it helped Amazon

Thank you!