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The New Normal: Positioning Your Value In The Marketplace Through Technology March 2, 2010 San Antonio, Texas Paul Doherty, AIA Managing Director the digit group, inc. Sales & Marketing

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Page 1: The New Normal - AMCA · The New Normal: Positioning Your Value In The Marketplace Through Technology March 2, 2010 San Antonio, Texas Paul Doherty, AIA Managing Director the digit

The New Normal:Positioning Your Value In The Marketplace

Through TechnologyMarch 2, 2010

San Antonio, Texas

Paul Doherty, AIAManaging Director

the digit group, inc.

Sales & Marketing

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The New Normal

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Communicate

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Coordinate

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Collaborate

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Control

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Innovation

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• Building Information Modeling: BIM Facts and Fabrications• Digital Cities: Your Role in the Digital and Physical Environment • Digital Assets: Providing Value Beyond the Deliverable • Web 2.0: Twitter, Facebook and the effects of Social Media • Interactive Environments: Beyond Mobile Technology

Agenda

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Technology…

The Dark Side?

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Clients are seeing the difference...

Some Businesses Are Living on Momentum...

Not on 21st Century Relevancy

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Building Information Modeling:

BIM Facts and Fabrications

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Information is:Not in usable formatNot consistentNot updated with systematic change and versioning

management Consequences:Non-value adding work

▪ reproduction of information in different format▪ manual document comparison and version checking

DelaysErrors and rework on site

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Big Idea!Big Idea! EntitlementEntitlement DesignDesign ConstructionConstruction OperationOperation0-5 years 1 year 2 years 40 years

Capital Improvement Cycle

Digital Assets Digital Assets

3030--63% Efficiency!63% Efficiency!

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SuppliersBPM

Owner

FacilityManager Architect

ConsultingEngineers

Sub Trades

GeneralContractor

Estimators

Interoperability

DatabaseDatabase

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a ‘class’ is a group of ‘things’with similar characteristics; also known as an entity

a schema is a formal specification of classes and the relationships that exist between them

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Page 21: The New Normal - AMCA · The New Normal: Positioning Your Value In The Marketplace Through Technology March 2, 2010 San Antonio, Texas Paul Doherty, AIA Managing Director the digit
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Digital Cities: Your Role in the Digital and

Physical Environment

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Digital Assets: Providing Value Beyond the

Deliverable

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Overview :: Benefits of 5D BIM

Reduce operational costs :: The 86% Rule

Enhance efficiencies in sustainability, building management, restoration, modernization and new constructionVisualize, Measure, Monitor, Plan, Track, Manage and Operate entire Portfolios through an integrated 5D BIM solution

Make better decisions :: real-time monitoring of critical building performance metrics

a.Facilities managementb.Workspace planningc.Operations and maintenanced.Ecological assessmente.Capital budgeting/ conditions assessmentf.Energy measurement & managementg.Building security and emergency preparedness

Increase Asset Value

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What is 5D (= 3Dgis + 4Dtime + Data)

A visual and intuitive real estate portfolio dashboard for decision makersNavigate to any property within the portfolio and access and manage BIM models and all their associated data for planning, construction, facility management and operations – gain control over your entire portfolio

What is BIM for owners

Business Information Modelingvs. Building Information ModelingMore than a set of modeling software, such as Revit, for architects, engineers and contractors, Business Information Modeling combines the best that BIM has to offer and integrates it with analytical and business process tools and services to provide unprecedented command over all your real world assets over theirentire lifecycle

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Portfolio Map

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Login

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Access 5D Models

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Conditions Assessment Zonal Map

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5D Asset Model

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5D Asset Model: Roof Structure

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Real-Time Roof Structure Assessment

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5D Asset Model: Data Access Map

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Roof Structure Key Metric Performance Data

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Embedded DevicesAugmented Building ProductsRFID

Wal-MartTargetUS Dept. of DefenseAlbertsonsThe Home Depot

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Target Total Store Experience

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Web 2.0: Twitter, Facebook and the effects

of Social Media

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Community Building MySpace / Facebook Blogs Wiki’s

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Interactive Environments: Beyond Mobile Technology

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Partnership with Stanford University CIFE, 12 year development of iRoom technology, process and system

Communication, Coordination and Collaboration Environment for Workshare services

Built to leverage Telepresence, Collaboration and SmartBoard processes & technologies

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iroomStudios  Premier Workshare Environment – Global iNetwork Beta Testing to begin July 2010

iroomMeetings  Workshare Environment for LAN/Internet  Beta Testing to begin September 2010

iroomMobile  iPhone / Google Phone Development Site/Field Trailer Solutions Beta Testing to Begin March 2011

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We are the immigrants in this new reality…

Only the kids are the natives

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What Is Your Future?

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Page 68: The New Normal - AMCA · The New Normal: Positioning Your Value In The Marketplace Through Technology March 2, 2010 San Antonio, Texas Paul Doherty, AIA Managing Director the digit

The New Normal:Positioning Your Value In The Marketplace

Through TechnologyMarch 2, 2010

San Antonio, Texas

http://www.thedigitgroupinc.com

Sales & Marketing