Confidential Investor PresentationFebruary 2017

The New, Free, Online UK Charity Fundraising Platform

Barry Walls | Dr David Savory | Chris Tate

Private and Confidential – In commercial confidence. Not To Be Shared Without Express Written Permission.

19/05/2020

Efficient, Effective, Recurring Fundraising for Charities

The Problem

Lotteries and raffles have proven popular with charitydonors but are expensive with low payouts

When donors play National Lotteries, they have no say over the beneficiaries of their ticket purchases

Event driven and street collections are typically not recurring and are expensive to run

Most charities that run lotteries struggle with online promotion and player recruitment

Prize pools are limited, making prizes unappealing comparedto alternatives like the National Lottery

Even the biggest charity fan base is small and expensive to reach online compared to all charity donors

The Solution

An efficient, third-party mobile Spot the Ball game with market-leading prizes and donations attracts donors

Costs to acquire players are low via followers on social media and email subscribers

Uniquely, each donor can choose their beneficiary charitygiving them a real sense of supporting the cause they love

Participating charities get a recurring 30% of their donors total ticketpurchases annually as standard, increasing to monthly at volume

The estimated lifetime value per player for the charity is high (estimated at £285) and costs are zero, with minimal effort

Charities can do as much or as little promotion as they like

A Fundraising Breakthrough for Charities

Better ExperienceSpot the Ball has been a UK favourite for generations. Our innovative technology has brought this to mobile devices for the benefit of charities for the first time

Better ReachSkillBaller has UK wide reach from the very start and soon global reach

Better EfficiencyCharities need no ad budget. With minimal effort, they can reach their social media followers and email subscribers for free

A leading prize pool contribution of 50% of ticket sales and unlimited jackpots attracts donors at high conversion rates and low cost

Better Prizes

Efficient Solution

More money and recurring subscriptions for charities

with little effort

Mobile Ready

An old favourite goes onto mobile devices where engagement is high

Recurring Revenue

Monthly subscriptions generate charity income for years to come

Increased Reach

Enables charities to monetize more donors

Global Scaling

SkillBaller will scale internationally with few limits

Proven Model

The tech stack has been tried and tested in the market

Why Now?

6

Why Us?

Technology

The functional development of the technology couldn’t be in more capable hands from a marketing and technology point of view

Skill Game Marketing

This is a significant opportunity to drive revenue growth by running additional skill games, thereby maximising revenue for charities

Global Advertising

The founders understand media buying and ad serving at a deep level. They have access to a wide range of world class media buying skills, tactics and tools to enable true global scale for charities

7

SkillBaller v Inhouse Raffles

Better Financials

Most people would rather compete in a game that gives them a chance to win significant cash prizes. Christmas turkeys just don’t cut it any more with young people...and remember, SkillBaller is FREE and takes no times to set up.

Recurring Revenue

Raffles are typically one-off events. SkillBaller players automatically play every month in support of your charity, leading to much higher lifetime values and revenue for the charity

Engaging Game

Raffles are so 1990. Take your fundraising to the next level with a fun game that anyone can play and watch your player participation soar.

Shares with friends

Joins skill game

Re-targeting

Direct ConversionsVisits Site

• Retargeting• Twitter• Instagram• Social media

Influencers• SnapChat• Affiliate

networks• Native ads

Internal MarketingViral Transmission

All sharing is recorded toidentify and reward brand

evangelists.

This tracking enables CPA payments to be made to approved affiliates and

publishers

Founding Team

Barry Walls – CEO - 49Experienced CEO with significant experience in lean innovation, sales, media buying, product/market fit and route to market strategies, especially with network businesses and market places. His creative approach to strategic problem solving makes Barry well placed to lead from the front and give clarity and focus to the team.

Chris Tate – CSO - 52Chris managed door to door lotteries for Hemel Hempstead Rugby Club. Later, he went to work with Chelsea FC where he was the founder of Chelsea Digital Media, a JV between Chelsea FC and BSkyB. His relationships with the top UK sports clubs and charities makes Chris well placed to lead the outreach to football clubs and charities.

Dr David Savory - COO - 32A PhD in chemistry, David is the head of strategic projects for iStack Holdings, the CEO of FunnelFlux, a skilled media buyer and a former moderator of one of the world’s premier performance marketing forums, STMForum.com. David's expertise in analytics and performance marketing and related technologies is second to none. He is also an experienced SaaS product manager.

Confidential Investor PresentationFebruary 2017

Thank you for your attention

Barry Walls | Dr David Savory | Chris Tate

Private and Confidential – In commercial confidence. Not To Be Shared Without Express Written Permission.

19/05/2020

Apply now to raise funds on SkillBaller here

For FAQ’s, click here

Silver Gold Platinum

QualificationEndorsing UK

Registered Charities and CASC’s

Endorsing UK Registered Charities

and CASC’s

Endorsing UK Registered Charities

and CASC’s

Monthly Active Subscribers Less than 1000 1000-9999 10000+

Subscription payout 30% 30% 30%

Payment frequency Annually Quarterly Monthly

Charity specific jackpots (when available) No No Optional

Definitions

Qualification What is required to reach the charity status noted

Subscription payout How much of each fans monthly subscription goes to charity

Payment frequency Payment terms. Annual payments are made on June 30th

Charity specific jackpots?

Money from general prize fund diverted to weekly club specific jackpot