the new face of learning management systems. definition of mobile learning mobile learning is the...
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MOBILE CHALKBOARD:The New Face of Learning Management Systems
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Definition of Mobile Learning
Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops)
in the systematic delivery of curriculum and instruction
Graphics
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Focus of Mobile Learning:
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Introductions:Chalk Media Group
Chalk Media Group, Subsidiary of Research in Motion, established 1997 Mobile Communications Software
Company Specialization: Enterprise Technology
Platforms & Video Production Proven Ten-Year track record with assisting organizations in effective
communications with its employees, business partners, & customers
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Stage 1: Need for Innovation
Chalk Media recognizes (2006) industry need for mobile communications that offered:
Security Trackability
Rich Multimedia Pushcart Effective Inner-Connectivity within
Organization Real-Time Adaptability
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Stage 2: Research: Mobile Deployment Content
Central focus of Chalk Solution is to drive business
efficiencies and improve productivity through interactive and effective mobile communications
through high-impact messaging
Chalk mobile “off the shelf” library separately service Blackberry Smart Phones
Lead project developers: Steven Wachli Jody Glidden
Michael LaBlanc
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Stage 3: Development of Mobile Chalkboard
Target Audience:Large/Medium Enterprises which deploying Blackberry devices
to its workforce
Target Market:
Fortune /Global 500 CompaniesIn diverse industries :TelecommunicationsProfessional Services
Media Government
Financial Services
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Stage 3:Deployment of Mobile
Chalkboard
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Stage 4: Commercialization of Mobile Chalkboard
Business Model/Strategy(Recurring Business Model: Active Sales Cycle)
Increase software license by less than 1% of Blackberry users for profitability
Anticipate greater demand for license subscriptions Progressive strategy of obtaining reseller contracts
within Fortune/Global 500 Market Marketing Strategy allows minimal downturn
through diffusion into diverse markets
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Demonstration of Mobile Chalkboard
http://www.chalk.com/video_overview.aspx
Mobile ChalkboardExperience
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Mobile Chalkboard: Benefits of mLearning Solutions for
Education Facilitation of curriculum and instruction: anytime.
Lends itself to the Constructivist Approach to Learning
Improves Retention of Knowledge/Student Engagement
Instant communication outside of class Feedback through wireless channels
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Mobile Chalkboard: Current Applications for mLearning
Course slides with audio voiceover • Videos (or audio podcasts) of
professors or subject matter experts • Productivity-enhancing information
(ex. study tips, reminders, best practices)
• Mobile quizzes feedback surveys • Faculty updates
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Mobile Chalkboard: Is this “right” for your Learning Community?
Point s to Consider:
Institution objectives & budget? Target Audience?
Creating or using existing content? Presence of existing library to draw content?
Integration & tracking needs? Who will be responsible for End User Support?
Success criteria? Market Strategies for mlearning platform?