the new energy consumer: opportunities to engage through new products and services
TRANSCRIPT
The New Energy Consumer:Opportunities to Engage through New Products and Services
Copyright © 2015 Accenture. All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Accenture’s New Energy Consumer research programOver six years of comprehensive and continuous research focused on energy consumers, our results offer actionable insights into the preferences and values shaping the energy marketplace.
>60,000 consumers surveyed in 26 countries
Survey of market trends and priorities for 25 leading utilities customer executives
In-depth analysis of technology adoption in 10 major markets
2
>2,000 small and medium businesses in 9 countries
Market insights and leading practices from more than 80 leading energy providers and over 40 cross-industry providers
Copyright © 2015 Accenture All rights reserved.
Copyright © 2015 Accenture All rights reserved.
As adoption of rooftop solar and other distributed generation technologies increases, consumers’ knowledge and interest in home energy management solutions is on the rise
3
New Value Propositions
Copyright © 2015 Accenture All rights reserved.
How interested are you in signing up for the following products and services if they were offered by your energy provider?
4
New Value Propositions
62%
52%
57%
48%
58%
51%
2014 New Energy Consumer survey results2015 New Energy Consumer survey results
60%
46%
Back-up energy storage Connected home products
Home energy generation products
Care for home energy devices
Sources: Accenture New Energy Consumer research survey, 2014 and 2015.
Copyright © 2015 Accenture All rights reserved.
Energy providers have the opportunity to forge new paths to value by expanding their portfolio of products and services
5
New Value Propositions
Energy providers are, after specialized companies, leading-edge providers for purchasing monitoring and control products and services
6Copyright © 2015 Accenture All rights reserved.
New Value Propositions
Base: All respondentsSource:The New Energy Consumer: Architecting for the Future, Accenture 2014.
Copyright © 2015 Accenture All rights reserved.
71% of consumers would consider their energy providers for purchasingsolar energy products and services – second only to specialized solar providers
7
New Value Propositions
Your energy provider
Online retailerA home maintenance and repair company
Home improvement or electronics provider
Phone or cable provider
A company that focuses exclusively on solar energy
Cooperative or community organization
Base: All respondentsSource: The New Energy Consumer: Architecting for the Future, Accenture 2014.
74%
16%18%33%
38%71% 41%
Copyright © 2015 Accenture All rights reserved. 8
Follow Us:Twitter: @Accenture_Util
LinkedIn: Accenture Utilities
Visit:
www.accenture.com/newenergyconsumer2015
About Accenture. Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.