1 The new AEG Mastery range

THE NEW AEG MASTERY RANGE

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WE TAKE TASTE FURTHER BY CONNECTING CONSUMER EXPERIENCES AND THE PASSION FOR COOKING WITH AEG’S GROUND BREAKING TECHNOLOGIES

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Creating great tasting food and constantly lookingto make good, better. Wanting to perfect favouriterecipes, but also explore new cooking territories.Having exactly the right tool, in the right place atthe right time is essential.

To achieve the superior end results, preferring tobe the one in control of the entire process.

IN THE KITCHEN

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We learned that consumers like thefeeling of control when cooking and theyenjoy the results as much as the process.

They have their way of doing things andhow to get to that delicious results. It’scooking on their terms, my cooking, myprocess, my way.

MY COOKING, MY PROCESS, MY WAY.

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USE THE RIGHT TOOL, IN THE RIGHT PLACE, AT THE RIGHT TIME.

We learned that throughout the cooking process,to have the right support and tool can make orbreak the final result. Like when it’s the right timeto turn the grill on to get a crispy finish on achicken.

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KEY PARTNERS RATED THE DESIGN APPEAL BETTER THAN THE COMPETITORS

The new design appeals clear and tidy. Quiet impression. Especially the handle is appreciated. This is clearly a great design beating todays AEG NK and competition. Shuttle has the right size and is well integrated to panel and display. Very good alignment between products.

Kitchen specialist

UI is clearly better and nicer than current market offer. The new design was perceived as new and ahead of market. Fits and blends well with latest premium kitchens.

Department Store

Design is clearly better and nicer than current market offer. I don’t see anything that could be criticise.

Furniture house

Design and UI is clearly better than competitors. Handle is appreciated. Maybe still too much STST? Good approach to get black glass between panel and door to hide gaps & misalignment!

Kitchen manufacturer

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THE AEG MASTERY RANGE

8 The new AEG Mastery range

COMFORTLIFT®

The first dishwasher in the world that letsyou gently slide and lift the lower basketupwards. Your gleaming dishes andcookware are gently brought up to aconvenient working height. Allowing you tounload more efficiently, load more effectively.A dishwasher designed to work around yourneeds.

LIFTS GENTLE TO A NEW LEVEL

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DISHWASHER | SUPPORTING MARKETING ASSETS

POS GUIDE CLICK HERE

DISHWASHER ASSETSCLICK HERE

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Keeping all your fresh ingredients tohand is key to creating fresh, deliciousdishes. Now the CustomFlex®

refrigerator from AEG lets youorganise your fridge storage just theway you want – enabling you tomove and rearrange bins quickly andeasily to maximise storage space.

ADAPTABLE FOR EVERY TASTE

CUSTOMFLEX®

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COLD | SUPPORTING MARKETING ASSETS

POS GUIDE CLICK HERE

COLD ASSETSCLICK HERE

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AEG’S Hob2Hood adapts to your cooking to keepyour kitchen free of steam and vapours without youeven having to touch it. As you cook, the hoodactivates automatically, monitoring the fluctuatingheat and steam of every simmer and boil,effortlessly maintaining the freshness of yourkitchen.

A FRESHER KITCHEN HANDS FREE

THE HANDSFREE HOOD

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HOB & HOOD | SUPPORTING MARKETING ASSETS

POS GUIDE CLICK HERE

HOB ASSETSCLICK HERE

HOOD ASSETSCLICK HERE

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Use the Food Sensor to tell the oven how you want your dish cooked – using just the words you would in a restaurant – and be certain that each dish will be controlled and mastered without even opening the oven door.

FOOD SENSOR & COMMAND WHEEL

RARE. MEDIUM.WELL DONE.AT YOUR COMMAND.

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BUILT IN OVEN | SUPPORTING MARKETING ASSETS

POS GUIDE CLICK HERE

OVEN ASSETSCLICK HERE

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WHILE DESIGNING OUR OVENS WE TOOK INTO ACCOUNT CONSUMER’S CONFUSION WHILE INTERACTING WITH THE UI.

• Confused by the multiple ways of interaction with the oven: touch + buttons + dials

• Status of the oven not visible

• Misinterpreting the functionality icons

• “Manual” Oven functions not accessible easily

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CAPACITIVE TOUCH SENSOR

Detects when the user grabs the knob and immediately brings the screen to live

ROTARY RINGDETECTS THE SPEED ANDANGLE OF MOVEMENT TOSCROLL THROUGH MENUITEMS

THE SENSORS THAT MAKE OUR COMMAND WHEEL SUPER RESPONSIVE.

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HORIZON LINE | KITCHEN RETAIL

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FRAME LINE | ELECTRICAL RETAIL

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AEG PRODUCTS ARE TESTED AND PROVEN TO BE PREFERRED AGAINST KEY COMPETITORS

Preferred AEG Ovens in terms of design and usability

Found ComfortLift quicker in terms of loading/unloading dishes

79%89%

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WINE CELLARS

DEDICATED TECHNOLOGY FOR OPTIMAL STORAGE

Constant humidity to prevent corks drying out

UV protected glass door to protect wine from light damage

Electronic Digit Display controls

Integrated LED lights to provide total visibility

Temperature can be adjusted between +5˚ & +18˚C

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FURTHER INFORMATION

PRODUCT DETAILSCLICK HERE

IMAGESCLICK HERE