the nature conservancy
DESCRIPTION
This is a presentation for a talk I gave at the Nature Conservancy in Atlanta. The focus was on emerging identity trends as well as what it means to be accountable in Social Media.TRANSCRIPT
Emerging Mobility and Social Accountability:
The New Digital ImperativesJohn C. Havens @johnchavens
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
Who I Am
• Founder/Principal of Transitional Media
• Former EVP, Social Media for Porter Novelli
• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
• Former VP, Business Development for BlogTalkRadio
• Guide to Podcasting for About.com (Original Guide)
• Professional Actor for 15 years in NYC
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
AR is the GPS…
jjjjjjjjjjjjjjj
…for your virtual life.
jjjjjjjjjjjjjjj
Checking In To Products
jjjjjjjjjjjjjjj
Products Checking In To You
jjjjjjjjjjjjjjj
You Checking In To Others
jjjjjjjjjjjjjjj
jjjjjjjjjjjjjjj
jjjjjjjjjjjjjjj
Virtual Advertising
Rights
jjjjjjjjjjjjjjj
Breathe.
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
Accountability Based Influence
(ABI)
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
How can we* evolve?
*We = Brands + Individuals
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
Visual Search
What does all this mean for marketers?
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
How can we evolve?
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
CatalyticPhilanthropy
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
Accountability Based Influence
(ABI)
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
Will your actions speak louder than
your words?
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
Who?Who?Who?Who?
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
I really wanna’ know.
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
John C. Havens [email protected]@johnchavens
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd