the natural solution for taste and flavor improvement · the natural solution for taste and flavor...
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The natural solutionfor taste and flavor improvement
Mafco Magnasweet®: At the root ofproduct improvement
• For over 150 years, Mafco has been the top manufacturer of natural licorice products. • Mafco is the world’s leading producer of licorice extract and derivatives. • After 40 years of research, Mafco developed proprietary techniques to isolate the active ingredient in licorice, Glycyrrhizic Acid, to unprecedented levels of purity. • These licorice derivatives are collectively called Magnasweet®. • Magnasweet® is the flavor improvement solution for CPG companies and flavor houses around the world.
Key Magnasweet® benefits
Eliminates undesirable aftertasteMasks bitter, astringent, sour, acidic, metallic or medicinal tastes often found in products ranging from food and beverages to nutraceuticals and pharmaceuticals.Intensifies sweetnessSynergizes with other sweeteners such as sugar, sucralose, aspartame and stevia to amplify overall sweetness, and reduces overall sweetener dosage.Extends sweetness Perfect with other sweeteners and flavor ingredi-ents containing natural and artificial sugar substi-tutes. Also provides a uniform sweetness profile.Enhances and extends flavorsAmplifies flavor strength and flavor duration, enhancing savory, fruit and protein-base flavors alike in a variety of applications including chewing gum, chewable vitamins and lozenges.
The Magnasweet® Series of Products
Magnasweet® 100 Series • Series of products based on Monoammonium Glycyrrhizinate (MAG). • Available in a number of formulations to meet a broad range of requirements. • Effective pH range 3.5 to 8.0. • Available in both liquid and powder form.
Magnasweet® 200 Series • Our newest product line. • Special formulation of Monoammonium Glycyrrhizinate (MAG). • Highly effective with natural sweeteners such as stevia-based systems. • Used in carbonated soft-drink applications, performance-enhanced water, low-sugar and sugar-free teas, fruit juices, and low-calorie sports drinks. • Improved solubility at low pH (~3.0). • Available in both liquid and powder form.
Magnasweet® 300 Series • Special blend of licorice derivatives and extract, with Ammoniated Glycyrrhizin (AG) as primary constituent. • Especially effective in strong-tonality food and beverage applications, including chocolate, vanilla, gravies, marinades, tomato-based products, nutraceuticals, root beer, tea, curries and soy sauces. • Effective pH range 3.5 to 8.0. • Solubility in water, propylene glycol and glycerin.
Magnasweet®: Your flexible product development tool
• Magnasweet® products are used extensively in a variety of applications including foods, dairy, beverages, confections, cosmetics, personal care and pharmaceuticals.• Magnasweet® provides: • Exceptional masking properties. • Sweetness intensification and prolongation. • Flavor enhancement and oral sensory effects. • Low dosage effectiveness. • Product benefits without impacting cost restraints. • A stable performance under most processing conditions.With consumers’ demand for “natural” products continuing unabated, Magnasweet® products are classified as Natural in the USA, making them the ideal choice and on-trend for product improvement solutions. Magnasweet® products are GRAS, a designation that a chemical or substance added to food is considered safe by experts. Magnasweet® is also certified as Kosher and Halal.
Magnasweet® has a slow onset of sweetness,prolonging the sweet-ness profile, rounding out the flavor profile, and masking aftertastes.
Magnasweet® applications
Magnasweet® is used across a broad range of consumer products. Some examples:
Beverages Low and no calorie beverages sweetened with stevia, monk fruit extracts, and artificial high intensity sweeteners, plant protein drinks, fruit drinks and juices, powdered beverages, non-dairy milk beverages, ready-to-drink teas, bagged teas, sports and energy drinks and carbonated soft drinks.
Bars Protein and energy bars, plant protein bars
Foods Savory, seasoning blends, soups, low-sodium foods, plant protein based foods
Dairy Ice cream and frozen desserts, low calorie frozen desserts, yogurt, non-dairy yogurts and non-dairy beverages
Oral Care Toothpastes, mouthwashes
Cosmetics Lip balms, skin creams, face masks, lip glosses, damaged skin treatments, sensitive skin creams and lotions
Pharmaceutical Cough and cold syrups, lozenges, chewable tablets, gummies, vitamins
Confectionery Chewing gums, chocolates, confectioner coatings, sugarless hard and soft candies
Nutraceuticals Amino acid and peptide blends, vitamin enriched products, botanicals, nutrition bars, and aloe drinks
MAFCO Affiliates Global Offices Americas (Global Headquarters) Camden, NJ, USA Syd Heese – Director of Sales Phone: +1 856-968-4011 E-mail: [email protected] Mark Hines – Director R&D Phone: +1 856-968-4024 E-mail: [email protected] Europe Gardanne, France Extraits Vegetaux et Derives (E.V.D.) Jocelyne Richard Phone: +33 4 42 65 41 44 E-Mail: [email protected] North East Asia Shanghai, China Jessie He Phone:+86 21 5237 1707 E-mail: [email protected] South East Asia Bangkok, Thailand Kanda Wanichkanjanakul Phone: +66 81 815 7867 E-Mail: [email protected] EEMEA (Eastern Europe, Middle East, Africa) Dubai, UAE Emad Bonney Phone: +971 50 652 8665 Email: [email protected] For more information about Magnasweet products, visit us online at www.magnasweet.com
©Mafco 2018