The National Job Fair and Training Expo 2014

Yorkton Chamber of Commerce Luncheon April 23, 2014

Why Ontario to attract workers?

• Over half a million international immigrants moved to Ontario between 2006 & 2011 (43%)

• Toronto is Canada’s major immigrant gateway (2.5m foreign-born individuals)

• 215,040 immigrants landed in Toronto CMA under the Skilled Workers Category (2006-11)

• Higher youth unemployment rate• Higher rate of unemployed and underemployed

immigrants as compare to Canadian-born • Internationally trained skilled professionals

(Permanent Residents & Canadian Citizens) Vs Temporary Foreign Workers

The National Job Fair & Training Expo, Toronto (24th Edition – Spring,

April’2014)

• Since 2002, 24 fairs (12 in Toronto - Spring & 12 in

Montreal - Fall) have been organized bi-annually.

• Cumulatively 2,554 exhibitors and 209,800 visitors

between 2002 and 2013.

• On average 10,545 visitors during the spring (Toronto)

edition as compare to 9,436 during the fall (Montreal).

• On average 143 exhibitors in the spring edition as

compare to 116 exhibitors during the fall. http://www.thenationaljobfair.com/n/en/home/

Preparation for the Job Fair – Promotional Tools

• Online Survey - distributed to 450+ businesses (Chamber members) & Regional Communities

https://www.surveymonkey.com/s/7PHM62B

• Develop several promotional tools to prom0te Yorkton and area:

Promotional Tools (Ad in Toronto Sun, Poster & Promo Cards)

Promotional Tools – Bookmarks

Promotional Tools – Saskjobs.ca

Promotional Tools - Other

• Community Profile

• Economic Profile

• Videos – “Yorkton 2013” & “Multicultural”

• USB Cards

• Web Banner for the National Job Fair

• Map of Saskatchewan

• Map of east-central Saskatchewan region

• Online Survey to be filled by visitors

Highlights of the Fair & Online Survey

• The 24th edition of the National Job Fair & Training Expo showcased 147 booths presented by 115 organizations

• Out of Ontario Exhibitors:

▫ City of Yorkton, SK

▫ Honey Bee Manufacturing Ltd., SK

▫ Parkland College, SK

▫ Edmonton Ford Hires, AB

▫ Initiatives Prince George, BC

▫ RDEE TNL, NFL

Visitors

• Over 800 job seekers visited our booth in two days

• 172 visitors responded to our online survey at the

booth

• Respondents Profile:

▫ Unemployed 19

▫ Underemployed 33

▫ Students 24

▫ Want to switch 76

▫ Others 20

Respondents – Field of Specialization

Information Technology 13

Engineering, Trades & Technology: 53

▫ Chemical Engineers/Bio-Technicians 12▫ Mechanical Engineers 06▫ Environmental Engineers/Technicians 06▫ Electrical Engineers 08▫ Electricians 04▫ Welders 02▫ Auto. technicians/service advisors 04▫ Civil Engineers/Architects 07▫ Construction workers 04

Respondents – Field of Specialization

Health Services 10

Business/Marketing & Finance: 32

▫ Accounting 04▫ Finance 08▫ Business Administration/Management 10▫ Sales & Marketing 05▫ Supply Chain & Logistics 05

Others – include general labour, drivers, teachers,

human resource professionals, etc. 64

Status in Canada

Canadian Citizen 70 41%

Permanent Resident 62 36%

Foreign Worker 7 4%

International Student

21 12%

Visitor 1 1%

Other 10 6%

Willing To Move To Yorkton

Yes 171 99%

No 1 1%

Factors to be Considered in Moving to Yorkton

Salary 135 24%

Size of the Community & its amenities

55 10%

Spousal job prospects

49 9%

Recreational opportunities

53 9%

Schooling for children

47 8%

Health services 73 13%

Quality of life 126 23%

Other 20 4%

Barriers in Moving to Yorkton

Knowledge about Yorkton

73 33%

City amenities 32 15%

Spousal job prospects 20 9%

Access to health services

24 11%

Religious or cultural needs

8 4%

Other 62 28%

Willing to Share Information with Prospective Employers

Yes 169 99%

No 2 1%

SummaryGreater Toronto Area could be a target labour market

to fill employment gaps in Yorkton and area – 171 respondents are willing to relocate to Yorkton.

We now have a full range of good marketing materials to promote the city, our quality of life and investment potential

Next StepsForward survey results to local/regional businesses &

Chamber of Commerce.

Develop a mechanism to share information & create linkages:o Collect local labour market information to match job openings with

job seeker’s skills.o Promote Yorkton’s Quality of Life.o Conduct a comparative wage study.o Enhance Yorkton’s marketability.

If we attend job fairs in the future, effectiveness would be greatly increased with participation from the Yorkton Chamber, local businesses and regional representatives.