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VSC“A Leading Voice in Telecom for Over a Decade”

TM

“The Myth of the Killer App” HKConnect’10

29 Oct 2010

Presented byMark Bradley

Corporate VP, VSC

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• An application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful.

• Pervasive (perception of rapid) adaptation by consumers.

Definition: Killer Application

Source: Pcmag.com/encyclopedia

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• In search for Value Add, we are drawn to the perceived promise of the Killer App.

• Each year predictions are made and dozens are proposed as the next Killer App.

• The reality is that a lot of time and money is spent chasing an elusive goal.

Why Look for “The Killer App”

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• Internet• Internet Browser• Productivity Tools (Spreadsheet / Word

processing, Email)• Short Message Service• Social Networks• Massively Multi-player Online Games /

Role Playing Games

Some “Killer Apps”

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• 1969 - Origins in development of ARPA NET (Advanced Research Projects Agency)

• 1971 – ARPA Net consisted of 23 nodes• 1974 TCP/IP standard is created and the

first reference to the “internet” appears• 1984 The European Internet is born

Internet

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• Samba (1992)• Mosaic (1993)• Netscape (1994)• IE (1995)• Opera (1996)• Safari (2003, Mac)• Firefox (2004)• Chrome (2008)

Web Browser

Mosaic

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• Spreadsheet / Word Processor– Visi-Calc (1979)– Wang Word processor (1972)– WordPerfect (1979)– Email pre-dates the internet first

used on timesharing services (1961)

Productivity Tools

Visi-Calc

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• Developed from radio paging (1974 commercial service launch)

• SMS – Enabled by GSM standards (1985)– First SMS message sent (1992) – Nokia ringtone download first commercial

use

Short Message Service

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• Bulletin Board Service (BBS late 70’s)• CompuServe (late 1980’s public services)• America Online AOL (1983 )• Friendster (2002)• LinkedIn (2003)• MySpace (2003)• Facebook (2004)

Social Networking

BBS

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• Massively Multi-player Online Role Playing Games– Mazewar (1974)– Adventure (1975)– Multi-user Dungeon - MUD (1978)

• Modern Commercial Ventures– Everquest (1999)– Second Life (2003) +18 million registered– World of Warcraft (2004) +11 million

MMOG / MMORPG

Mazewar

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• Killer Apps suddenly appear on the scene

• Vendors can identify Killer Apps• Technology creates Killer Apps• Creating a Killer App ensures

success

Common Perceptions

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• Simple to use• Enabling• Fulfills a clear, high want or need• Incremental improvements after initial

introduction

Characteristics of Killer Apps

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• Focus on incremental improvements to value added services that clearly address a need in the marketplace.

Summary

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• VSC Solutions– Develop and Deliver Turnkey Solutions that

incorporate advanced: • Multimedia Gateways, • Class 4/5 Softswitches, • Valued Added Services

• VSC Ventures– Innovative TSO partnerships introducing

advanced services in overseas markets

VSC http:www.vsc-solution.com

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Mark BradleyVice President Business DevelopmentVSC Ventures Company

Email: mark.bradley@vsc.com.hkTel: (852) 3161-5072Mobile: (852) 9837-6996

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