The MuffCake Factory Presentation 7

Today’s UpCakes Marketing Channels

Guerilla Marketing

Local Niche Competitors

Market Outreach

Friday April 15

Marketing Channels Component: Channels

Hypothesis Social Media: Facebook # 1

Test Track # of Likes & Followers on Page, to improve our public communication and get our ‘Fresh UpCakes’

Validation 75 likes & Target: 150/month

FB Page: https://www.facebook.com/muffcakefactory/

Marketing Channels Component: Channels

Hypothesis Website & Blog

Test Provide information on our business, team, lessons learned, concerns and weekly posts (“recipes”) to engage with our customers and create an active position in the market. Also, connect it with landing pages having a “subscription” area.

Validation Get 200 views on landing pages, website and regular followers of our posts

Blog: https://muffcakefactory.wordpress.com

MuffCakes Giving You Wiiings, Literally. (not really) Component: Channels

Hypothesis Guerilla Marketing

Test Activate Company image in potential customer’s mind.

Validation Gain involvement and positive word-of-mouth.

Youtube: https://youtu.be/M1W6gYwNnHw

Guerrilla Prints Guerilla Marketing Print Campaign: TBD

Brainstorming: Found Posters/ Muffin Bags/

I Should Have Had MuffCake!

High

High

Medium

Medium

Low

Low

Quality

Price

Santini Ice Cream

Castanhas Stand

On The Wayffle

Caipi Jocas

Yonest

Creative Competitors: Quality vs. Price

Organic/ Natural

Product Line

High

High

Medium

Medium

Low

Low

Santini Ice Cream

Castanhas Stand

On The Wayffle Caipi Jocas

Yonest

Creative Competitors: Org/Nat. vs. Product Line

Exciting Outreach/ Testing LX Factory: Communication via FB has evolved to emails. Status: Pending

PRÍNCIPE REAL MARKET - Without a pre-existing company, the authorities do not allow for setting up. At this time they are not opening up to new sellers. Status: Unsuccessful

Thank You