pinterest pres team 7
TRANSCRIPT
![Page 1: Pinterest Pres team 7](https://reader035.vdocuments.us/reader035/viewer/2022062513/5550b0b1b4c905ff618b481f/html5/thumbnails/1.jpg)
Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards
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Agenda
ApplicationMarketingPR/CommunicationsFundraising
Pros / Cons of Pinterest Case Study on UNICEF UK
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Introduction
What is Pinterest?
Mission statement
What does it do?
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Application
Marketing
PR/Communications
Fundraising
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Marketing
Targets a specific audience
Increases social reach
Identifies and engages influencers
http://pinterest.com/peugeotpanama/
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PR/Communications
Showcases impact
Community building
Dimension
http://pinterest.com/nwfpins/
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Fundraising
Engages donors
Non-visual to visual
Highlights ambassadors & celebrity endorsements
http://pinterest.com/avonfoundation/pin-it-to-end-it/
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Pros of Pinterest Popularity of social media
23,525,135 unique visitors in September 2012Represents 17.4% of social media revenue (April,
2012)
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Pros of Pinterest Visually appealing and simple to use
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Pros of Pinterest
Female market
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Cons of Pinterest
Female market
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Cons of Pinterest
Copyright issues
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Cons of Pinterest
‘Re-pinning’ loses original sources
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Effectiveness of UNICEF UK
Reaches public at an emotional level through a personalized story of poverty
Targets a profitable audience
Easy to learn & even easier to share
Successfully connects communications & fundraising
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Questions?
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Thank You!
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References http
://www.socialnomics.net/2012/07/24/the-marketing-case-for-pinterest-and-how-to-use-it-successfully/
http://www.prweb.com/releases/2012/4/prweb9461317.html http://info.cocommunications.com/blog/bid/120948/Using-Pint
erest-as-a-Nonprofit-Communications-Tool http://www.guardian.co.uk/world/poverty-matters/2012/oct/09/
pinterest-povery-ngos-africa http://pinterest.com/AmiMusa/pins/ http://mashable.com/2012/09/10/pinterest-unicef/ http://www.forbes.com/sites/marketshare/2012/05/24/why-onlin
e-marketers-better-get-an-interest-in-pinterest-fast/