the momentum of the olympics

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US Sales Leader, Avaya Networking Ed Walton

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With today's sports goers more connected to the internet than ever, how did Sochi prepare for the influx of social media savvy olympians and fans? Ed Walton, US Sales Leader for Avaya Networking explains in this slide deck how Avaya fabric connect kept the 2014 Winter Olympics engaged with the rest of the world.

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Page 1: The Momentum of the Olympics

US Sales Leader, Avaya Networking

Ed Walton

Page 2: The Momentum of the Olympics

© 2014 Avaya Inc. All rights reserved.

This is not your Dad’s

NetworkWhy WAIT ?

It Just Works

Page 3: The Momentum of the Olympics
Page 4: The Momentum of the Olympics

The expectation that any desired information or service is available,

on any appropriate device, in context, at your moment of need

The mobile mind shift

Page 5: The Momentum of the Olympics

Pope Francis' Twitter Passes 10 Million Followers

Page 6: The Momentum of the Olympics

UCCCPCIERP CRM

© 2014 Avaya Inc. Avaya – Confidential & ProprietaryDo not duplicate, publish or distribute further without the express written permission of Avaya.

Page 7: The Momentum of the Olympics

© 2014 Avaya Inc. Avaya – Confidential & ProprietaryDo not duplicate, publish or distribute further without the express written permission of Avaya.

“We need a manageable BYOD deployment ASAP!”

“Our financial transactions need to be isolated by next week”

“Our cloud services need to rival our user’s consumer experience!”

“We need 1,000 more security cameras up by Friday”

10

23 4 5

6

78

Throughput

10

23 4 5

6

78

Uplink

10

23 4 5

6

78

Latency

Marc Randall
this slide is used by all the AM/SE. good story, but most of the audience will have seen it. Keep it but change the graphic.Business speed add BYOD "We need a scalable
Page 8: The Momentum of the Olympics

“It is nearly impossible for today’s networks to run at

business speed.”Zeus Kerravala, ZK Research

We wait… Minutes for network re-

convergence

Hours for troubleshooting

Weeks for maintenance windows

Months to roll out significant applications

The Bold Truth

“It is amazing how much Avaya’s technology has

evolved. I wish I had that in Vancouver. It would have

made my life much easier.”Ward Chapin, CIO Vancouver Olympics

Page 9: The Momentum of the Olympics

802.1

STP

MSTP

OAM

Protocols run independently

andmanaged

separately.

OSPFPIM

Stability

Instability & Complexity

TRILL

Complex, Fragile & slow convergence networking

Legacy Model

Complex Nodal provisioning

Stability

Stability, Scalability & Simplicity

802.1

Fabric Connect

OAM

ONE protocol

Multiservice networking without multiple protocols

Avaya’s Fabric Connect

Simple end-to-end Services

A Profound Impact on how networks will be built !

BGP

Page 10: The Momentum of the Olympics

Avaya Wonderlic Test

…Which way is more effective? Your choice!

PIM-SSM/SMOSPF/ECMP/VRF

SMLT/RSMLT (Avaya) – VSS/vPC (Cisco)VLACP/SLPP (Avaya)

VLANsRSTP/MSTP (Cisco)

BPDU filtering – Root Guard (Cisco)No Multi-Tenant Support – No Ring

Inadequate and SLOW TTS

IS-IS/SPB(Avaya Fabric Connect)

Page 11: The Momentum of the Olympics

Why You Wait…

Legacy protocols

in use today

Avaya Fabric

Connect

Why Wait?

ER

Imaging

Guests

Administration

ER

Imaging

GuestsPIM

AdministrationOSPFand orMPLS

xSTP

xSTP

Page 12: The Momentum of the Olympics

Fujitsu Technology Solutions Couldn’t Wait

“Previously we… needed a lead time of up to six

weeks…; today we can implement similar tasks

within days.”Albert Knoll,

Network Operations Manager

Page 13: The Momentum of the Olympics

What This Means In The Real WorldConfiguring a single Layer 2 VPN (VLAN Extension)

Avaya Fabric Connect

set routing-instances RI-IPN-L2L01 instance-type l2vpnset routing-instances RI-IPN-L2L01 interface ge-0/0/8.700set routing-instances RI-IPN-L2L01 interface xe-0/2/0.700set routing-instances RI-IPN-L2L01 route-distinguisher 13.13.13.1:1013

set routing-instances RI-IPN-L2L01 vrf-target target:64999:1013

set routing-instances RI-IPN-L2L01 protocols l2vpn encapsulation-type ethernet-vlan

set routing-instances RI-IPN-L2L01 protocols l2vpn site H15-H15-IPN-L2L01 site-identifier 1

set routing-instances RI-IPN-L2L01 protocols l2vpn site H15-H15-IPN-L2L01 interface xe-0/2/0.700 remote-site-id 11

set routing-instances RI-IPN-L2L01 protocols l2vpn site RH15-H15-IPN-L2L01 site-identifier 11

set routing-instances RI-IPN-L2L01 protocols l2vpn site RH15-H15-IPN-L2L01 interface ge-0/0/8.700 remote-site-id 1

set interfaces ge-0/0/8 unit 700 description L2-IPN-L2L01set interfaces ge-0/0/8 unit 700 encapsulation vlan-cccset interfaces ge-0/0/8 unit 700 vlan-id 613

First device done…now, onto the next...

(Now this might take a while…)

(Actually, we need to speed things up…)

Conventional Networking

vlan i-sid 7 700

DONE – end-to-end..!

Page 14: The Momentum of the Olympics

20xFaster Time-to-

Service

100xFaster

Reconvergence

1/10thImplementation Time

Page 15: The Momentum of the Olympics

Software-Defined Networking

Complexity of (multiple) overlay Protocols Changes in Applications Architecture Challenge of Virtual Machine Mobility Policy and Quality Multi-Touch Configuration Scale-Out Connectivity (‘Google Scale’) Multi-Tenant Vendor Dependence

Summarizing the problems that SDN seeks to solve

A+

A

A

A

A+

A+

A+

A+

Doesn’t SDN or other vendors do that today?

Page 16: The Momentum of the Olympics

ServiceService

Physically Managed Control Plane

AutonomicControl Plane

Virtualize devices into one network

entityServices are

provisioned on physical devices

Services are provisioned to a single

virtual network

Fundamentally Different, Fundamentally Better

IP Packets

Page 17: The Momentum of the Olympics

Leeds Metropolitan University Couldn’t Wait

“…Inter-site failovers …to 20 milliseconds… if we lost links people didn't notice…OSPF we got it down to a

couple of seconds but people saw it.”

Phil Taylor, Communications Consultant

Page 18: The Momentum of the Olympics

Official Supplier of Network Equipment

for Sochi 2014 Olympic Winter Games

Page 19: The Momentum of the Olympics

We Can’t Wait!Virtualized Network

IPTV technology

One of the largest BYOD environments in the world

Page 20: The Momentum of the Olympics

Scale of the Olympic Games

OlympicAthletes

5.5K

OlympicTeams

80

Reportersand Media

3KVolunteers

25K

Thousands of Officials

Billions on the Internet

Millions of Spectators

3 BillionTV Viewers

Page 21: The Momentum of the Olympics

Scale of Olympic Network

21

54 Terabit capable backbone

2,000 Ethernet switches

50,000 Ethernet ports

2,500 Wireless Access Points

36 HD Video Channels

1,500 IPTV screens

6,500 VoIP phones

Similar to running 3 Super Bowls for 17 days straight!

Page 22: The Momentum of the Olympics

2x Media centres

Tech-Ops centre

2x Data Centres

3x athlete villages2x sports clusters

Page 23: The Momentum of the Olympics

Issues the Sochi 2014 Organizing Committee needed to solve

1. BYOD & guest access for large numbers of mobile devices

2. Needing to do more with less

3. How to efficiently support move, adds and change requests

4. How to support high quality and secure converged video

5. How to meet very strict demands for capacity, scale, reliability and security

Common enterprise IT challenges

Page 24: The Momentum of the Olympics

First Fabric Enabled GamesPrimary

Data Center

Mountain Media Center

Krasnaya Polyana

Secondary Data Center

IPTV Service

Games Network

Unified Communications Service

Organizing Committee Service

WiFi Services

Media Transparent LAN Services

Secure Management

Page 25: The Momentum of the Olympics

Previous Games experience

Differentiated Offer

Why Avaya?

Reliability and stability

End to end supplier

“Avaya has a team, as well as knowledge and understanding of what exactly is involved in an Olympic Games project.”

- Alexander Vronsky, VP of Technology, OCOG

Page 26: The Momentum of the Olympics

This is not your Dad’s

NetworkWhy WAIT ?

It Just Works

Take It For A Test Drive!

Page 27: The Momentum of the Olympics

Thank You!#AvayaEvolutions