The Mobile Pitch DeckDecember 2012

Why Does Your Business Need a Mobile Website?

• Mobile Web Surfing is estimated to overtake desktop web surfing by 2015

• 71% of Smartphone Users search because of an ad seen online or offline

• 74% of Shoppers make a purchase when using their smartphones to help

with shopping

• 88% of those seeking local information on their smartphones take action

within a day

• 90% of smartphone searches result in an action

• 95% of smartphone users have looked for local informationSourceThe Boostrappers’ Guide to the Mobile Web: http://thebootstrappersguide.com/mobilewebinfographic.html

3 Smart Reasons to Mobilize1. With mobile web users predicted to overtake desktop web users in 2014, it is

imperative for your business to have a mobile friendly website to remain competitive.

2. The key to a good mobile website is to keep it simple and easy to navigate. Users expect a web browsing experience comparable to the desktop version. If a mobile site is too cumbersome or slow the user is likely to search another site within 5 seconds or less.

3. When users visit your mobile website they are usually interested in performing some sort of action such as click to call, find your location, or make a reservation and more than half the people searching on a smartphone will make a purchase. Don’t miss the opportunity for a conversion.

7 Best Practices For Building Beautiful, Effective Mobile Websites

• YOUR MOBILE WEBISTE SHOULD BE:

• FAST: Load times matter. Optimize your content, images and video for mobile.

• SIMPLE: It’s a small screen. Ensure your navigation is simple and intuitive.

• VISIBLE: Maximize readability using contrast, negative space and large fonts.

• THUMB FRIENDLY: Use large buttons that even the clumsiest of thumbs can work.

• ACTION ORIENTED: Mobile users have immediate needs: to call, get directions or

share with their friends or family.

• LOCALIZED: Mobile users are mobile. Choose content that is locally relevant.

• ENTERTAINING: Mobile users are often killing time. Offer content that is entertaining.

• UP TO DATE: As with your desktop site, keep content fresh and up to date.

Mobile Web Growth: Making The Case For Investing in a Mobile Website

64% of All Mobile Subscribers In The USA Now Have A 3G Connection

Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2012 http://kpcb.com/insights/2012-internet-trends

Half of All US Adults Own Either a Smartphone or Tablet, Or Both

Source: Pew Research Center in collaboration with The Economist Group http://www.journalism.org/analysis_report/future_mobile_news

Smartphone Sales Exceeded Personal Computer Sales in 2011

Source: Business Insider: Business Intelligence Reports https://intelligence.businessinsider.com/welcome

Mobile Web Users Are Predicted to Overtake Desktop Web Users in 2014

Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2011 http://www.kpcb.com/insights/2011-internet-trends

Global Mobile Traffic Is Now 10% of Total Global Internet Traffic

Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2012 http://kpcb.com/insights/2012-internet-trends

US Mobile Traffic Is Estimated To Be 16% Of Total US Internet Traffic

Source: Shareaholic http://blog.shareaholic.com/2012/10/mobile-website-traffic-2012/

Mobile Internet User Behavior

Mobile Browsers Are Used Just As Much As Downloadable Apps

Source: Business Insider: Business Intelligence Reports https://intelligence.businessinsider.com/welcome

Smartphone Users Are Multi-Taskers Often Looking For Entertainment

Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

Smartphones Help Us Throughout Our Daily Lives

Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

More Than Half Of People Searching on a Smartphone Will Purchase

Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

Users Seeking Local Information Are Ready to Buy

Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

Users Seeking Local Information Are Action Oriented

Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

79% of Smartphone Users Rely On Their Phone For Shopping

Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

Users Expect A Web Browsing Experience Comparable to Desktop

Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

Mobile Users Expect a Website to Load in Three Seconds Or Less

Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

75% of Mobile Users Will Bounce in 5 Seconds Or Less

Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

46% of Mobile Users Are Unlikely to Return To A Problematic Website

Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

Mobile Internet User Behavior Part II:Cross Media Consumption

As Mobile Content Consumption Increases, All Other Media Decreases

Source: Business Insider: Business Intelligence Reports https://intelligence.businessinsider.com/welcome

But That’s Not The Whole Story. Cross Media Consumption Is On The Rise

Source: Google/Ipsos/Sterling 2012 http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

But That’s Not The Whole Story. Cross Media Consumption Is On The Rise

Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

And e-Commerce Is Increasingly a Multi Screen Activity Too

Source: Google/Ipsos/Sterling 2012 http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

More Stats on Cross Platform Consumption and Mobile Commerce

Source: Google/Ipsos 2012 http://www.thinkwithgoogle.com/insights/library/infographics/our-mobile-planet-us-infographic/

The Bottom Line

The Bottom Line

Do not underestimate

the importance of a mobile website

for driving engagement with,

and ultimately revenue from, new

and existing customers.